Latest news with #contentmarketing
Globe and Mail
29-05-2025
- Business
- Globe and Mail
Ampcast Insiders Review and Demo Uncovers New Organic Traffic Breakthrough with AI Automation
"Turns a single idea into 8 content formats and publishes across 300+ sites within 72 hours promising true multi-channel visibility without paid ads." A new Ampcast Insiders Review spotlights AmpCast, an AI-driven content marketing platform that turns a single idea into 8 content formats and publishes across 300+ sites within 72 hours promising true multi-channel visibility without paid ads. With a distribution reach of over 100 billion monthly visits and a 60-day results-based guarantee, AmpCast is gaining attention as a breakthrough for marketers, agencies, and entrepreneurs seeking smarter, scalable ways to grow organic traffic in 2025. As brands compete for attention in an increasingly crowded digital landscape, one platform is quietly gaining traction among content marketers, agencies, and entrepreneurs seeking smarter ways to reach audiences without relying solely on paid ads. In a newly released Ampcast Insiders Review, a detailed look at the AI-powered multi-channel content marketing platform, curiosity is mounting around whether Ampcast could be the missing piece in the organic traffic puzzle for 2025 and beyond. Developed by the team behind AmpiFire, Chris Munch and Jay Cruiz. AmpCast is described as a 'revolutionary multi-channel content marketing platform' that aims to ensure your brand is 'Everywhere. Instantly.' Its bold promise: take a single idea and automatically transform it into 8 unique content formats, then distribute that content across 300 plus platforms and websites all within 72 hours. 'AmpCast simplifies the complex process of content marketing through its three-step automated workflow,' notes Fabio, who walks viewers through a full demo in the video. But what's generating even more buzz is the platform's expansive distribution network, which spans digital publications, blogs, podcast directories, video channels, and social media platforms a reach that reportedly totals over 100 billion monthly visits. While the review avoids overstatement, it invites viewers to consider what true multi-channel omnipresence could mean for brand growth. 'Each content format is strategically designed to maximize reach and engagement across different audience preferences and platform algorithms.' In contrast to the time-consuming manual grind many marketers face, Ampcast leans heavily into automation and repurposing a single topic idea can be repackaged into press releases, social posts, articles, infographics, slideshows, and more. For busy professionals, the appeal lies in the shift from execution to strategy. Video walk through can be found at: Notably, AmpCast is positioned as more than an update to AmpiFire. It introduces enhanced AI, expanded distribution (including users' personal social media accounts), and a stronger emphasis on real audience growth versus mere content volume. The review hints at use cases for ecommerce stores, local businesses, coaches, agencies, and even affiliate marketers who are tired of fighting algorithms and ad fatigue. The platform also makes an unusual offer in an era of risk-averse digital buying: a 60-daytrial backed by a results-based money-back guarantee. If users follow recommended usage and don't see measurable increases in organic reach or traffic, they can request a refund. Additionally, the video reveals a bundle of bonus resources offered to new users through a specific referral link. While the review doesn't make grand claims, it raises meaningful questions for businesses and marketers reflecting on their 2025 growth strategy: Can content automation and multi-channel reach finally deliver consistent traffic and visibility—without the high cost of advertising? Is Ampcast the evolution of content marketing workflows we've been waiting for? Those curious to explore the platform in action can view the full Ampcast Insiders Review, walkthrough, and bonus details here at:
Forbes
26-05-2025
- Business
- Forbes
25 LinkedIn Hook Templates That Generate Leads, Likes And Comments
Your LinkedIn post gets 5 likes. All that time writing. All that expertise shared. And hardly anyone saw it. A bad hook kills your post before it has a chance to live. What shows up before someone clicks "see more" is your content's entire life or death. Most LinkedIn users doom their content with weak hooks that get scrolled past without a second thought. But not you. Get your hook right and watch thousands of potential clients stop scrolling to read your wisdom. Get it wrong and your genius disappears on the newsfeed. Your effort wasted. Here are 25 proven hook templates that turn strangers into leads. Use them as inspiration to start your perfect LinkedIn post. Measure the results to do more of what works. Most people [common advice]. I [contrarian approach] Creates immediate tension by positioning you against conventional wisdom. Your audience stops to see why you're different and what unique insight you offer. Example: Most people cold email prospects. I send handwritten notes and close 3x more deals. I was stuck in [problem] for [timeframe]. Until I [turning point]: Personal struggle creates instant connection. The transformation teases valuable lessons your audience wants to learn from your experience. Example: I was stuck at $150K revenue for 3 years. Until I fired my biggest client: "You need to [popular advice]" I disagree! Here's why that's terrible advice: Strong disagreement with accepted wisdom creates controversy. The emotional language makes readers curious about your passionate response and contrarian viewpoint. Example: "You need to hustle 24/7 to build a business." I disagree! Here's why that's terrible advice: No [resource]. No [advantage]. Still [achievement]. Here's my [number]-step process: Proves success is possible without traditional advantages. Offers a clear roadmap that makes the achievement feel attainable for anyone. Example: No funding. No network. Still built a 7-figure SaaS. Here's my 4-step bootstrap method: My client [impressive result] in [timeframe]. Without [common requirement]. Third-party proof builds credibility while debunking limiting beliefs. Shows your methods work for others and can work for the reader too. Example: My client generated $2M in revenue in 8 months. Without a single sales call. [Number] years doing [activity] taught me these [number] truths about [topic]: This positions you as an experienced authority. The hook promises distilled wisdom that would take readers years to discover themselves through trial and error. Example: 10 years building startups taught me these 5 truths about venture capital: How to [achieve result] in [timeframe] without [common obstacle]: This hook addresses the biggest objections and fears your audience has. Promises both speed and removes the barriers they think are stopping them from success. Example: How to land enterprise clients in 30 days without pitching: Everyone says [conventional wisdom]. But here's what actually works: Questions authority and promises insider knowledge. Positions you as someone who's tested conventional advice and found better alternatives through real experience. Example: Everyone says content is king. But here's what actually builds audiences: I [surprising action] and [unexpected positive result]. Here's exactly how: Counterintuitive actions that led to success create curiosity. The promise of exact replication makes the content feel immediately actionable for your connections. Example: I raised my prices 300% and doubled my client base. Here's exactly how: The [number] [resource type] that [specific outcome] in [timeframe]: Lists are inherently scannable and shareable. The specific outcome and timeframe create urgency and measurable expectations. Example: The 3 email templates that book 15 discovery calls in 7 days: Stop [common action]. Do this instead: Creates urgency to stop current behavior. The immediate alternative keeps readers engaged to learn the better approach and take corrective action. Example: Stop networking at events. Do this instead: This [time period] I [milestone]. Here are [number] lessons that changed everything: Recent achievements feel current and relevant. The promise of game-changing lessons creates high value expectations and immediate applicability. Example: This quarter I hit $500K ARR. Here are 3 lessons that changed everything: [Number] harsh truths about [industry/topic] nobody talks about: Promises uncomfortable insights that insiders won't share. The taboo nature makes readers curious about what they're missing and what others won't reveal. Example: 5 harsh truths about entrepreneurship nobody talks about: How [successful person/company] really [achieved something] (it's not what you think): Leverages existing credibility while promising to reveal hidden truths. The parenthesis create a curiosity gap about misconceptions surrounding well-known success stories. Example: How Airbnb really got their first users (it's not what you think): I analyzed [large number] [data points] and found [surprising pattern]: Large sample sizes suggest thorough research. Surprising findings promise unique insights backed by data rather than opinion or guesswork. Example: I analyzed 1000 startup failures and found 80% made this same mistake: I made every [type of mistake] in the book. Here's what I learned: Vulnerability builds trust while positioning you as someone who's learned from extensive experience. Promises hard-won wisdom gained through costly trial and error that others can avoid. Example: I made every sales mistake in the book. Here's what I learned: Before you [common action], read this: Creates urgency by positioning your content as essential prerequisite knowledge. Implies readers could make costly mistakes without your insight and guidance. Example: Before you hire your first employee, read this: The [adjective] truth about [topic] after [timeframe/experience]: Personal experience lends credibility to your perspective. Strong adjectives like brutal, honest, or surprising set expectations for valuable insights others won't share. Example: The brutal truth about venture capital after raising $10M: [Number] signs you're ready to [next level action]: Helps readers self-assess their readiness for advancement. Creates aspiration while providing clear benchmarks for progress and next steps forward. Example: 5 signs you're ready to scale your agency: What [timeframe] of [activity] taught me about [related topic]: Implies deep learning from sustained effort. Connects practical experience to broader business principles your audience wants to understand and apply. Example: What 2 years of cold outreach taught me about human psychology: I [costly mistake] so you don't have to. Here's what went wrong: Positions your failure as valuable learning for others. The promise to prevent similar mistakes creates immediate utility and protects readers from expensive errors. Example: I lost $100K on Facebook ads so you don't have to. Here's what went wrong: The [number] [resource] every [target audience] needs to know about: Creates sense of essential knowledge for a specific group. The authority in "needs to know" suggests readers are missing critical information that could impact their success. Example: The 7 tax strategies every entrepreneur needs to know about: Here's exactly how to [result] (even if you're [common obstacle]): Addresses the main objection that stops people from pursuing the result. The word "exactly" promises specific, actionable instructions rather than vague theoretical advice. Example: Here's exactly how to land enterprise clients (even if you're an unknown startup): [Time period] ago I was [negative state]. Today I'm [positive state]. Here's the one thing that changed: Clear before and after transformation creates compelling narrative. Promising one key factor makes the change feel achievable rather than daunting with multiple complex requirements. Example: 2 years ago I was $200K in debt. Today I'm building a 8-figure company. Here's the one thing that changed: The [number] [category] that separate [successful group] from [unsuccessful group]: Creates clear distinction between success and failure. Promises to reveal the specific differentiators that determine outcomes and separate winners from everyone else. Example: The 4 mindsets that separate 7-figure founders from everyone else: Your LinkedIn posts can generate serious leads when you master the opening lines. Pick templates that match your brand and message. Test different approaches until you find what connects with your audience. Start with one template today. Copy it into your notes app. Fill in the brackets with your experience and expertise. Schedule your post when your connections are online. Your dream clients scroll LinkedIn daily looking for solutions you already provide. Make them stop at your content with hooks that demand attention. The templates are here. Your experience is waiting. Put them together and watch your business grow.
Forbes
23-05-2025
- Business
- Forbes
How To Win The Content Strategy Game: 17 Must-Haves For Every Brand
Content drives modern brand growth, but only when it's treated as a strategic asset. To stand out, brands need more than clever headlines—they need deep audience understanding and a purposeful structure for their content. Success comes from creating content that's discoverable, shareable and tied directly to business goals. As the members of Forbes Agency Council know, building a content marketing strategy that does all of that is more challenging than ever, as AI tools, short-form video platforms and an emphasis on first-party data are changing the game fast—and simultaneously introducing innovative paths for reaching a brand's marketing goals. Below, 17 members share essential tips to help brands use content to compete, connect and convert. Understand your market deeply. Who are they? What are their pain points? What kind of content resonates with them, and how do they prefer to consume it—via articles, videos, podcasts or social posts? Understanding your audience helps shape content creation, distribution and measurement strategies while maximizing reach and impact. Without it, it's guesswork and won't perform. - Rory Holland, CSTMR Fintech Marketing & Design Agency A must-have in content marketing today is brand integration into curated lists—'Top 5 Summer Activities in X City' or 'My Travel Must-Haves with Toddlers,' for example. Done through influencers and user-generated content, it blends naturally into relevant content, boosts search visibility and reaches wider audiences by focusing on consumers' needs, not just the brand. - Aurelie Sauthier, Made in A must-have in today's content marketing strategy is a smart, intentional and strategic distribution plan. Great content is only as effective as its reach. By aligning owned, earned and paid channels—social, email, SEO, media and partnerships—brands can extend visibility, spark engagement and drive measurable, lasting business impact. - Christine Barney, rbb Communications Use your newsletter to disseminate all of your published content—articles, social media, upcoming events, blogs, tips and tricks, and more—to your customers and prospects. Keep it short and simple, with links to everything. Encourage engagement via content requests. Send it out quarterly. Make it visually interesting. - Eyal Danon, Ignite Advisory Group Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? Discipline is essential; in terms of brand voice and brand behavior, you must have a ruthless grip on why you're doing content in the first place. Content marketing is a tactic, not the goal. Don't chase a fear of missing out or publish content just to stay busy, unless you're aiming for SEO or AIO (AI optimization). Anchor content to your brand's differentiators and audience's needs. Be social, entertaining, informative, present—whatever you please—but never at the expense of your purpose. - Shanna Apitz, Hunt Adkins It's not just about pumping out content anymore. It's about saying something that actually matters to your audience. For us, content that stands out starts with clarity: What's the position we're taking, and why should our audience care? That POV becomes the filter for everything else: format, tone and distribution. Without it, even the best-looking content gets lost. - Jacquelyn LaMar Berney, VI Marketing and Branding A documented ICP is essential for most brands today, as it provides clarity around audience needs, preferences and pain points, ensuring every piece of content created aligns strategically with audience interests and leads directly to measurable engagement. Without it, you're wasting a lot of time, energy and dollars hoping for the best. - George Arabian, NVISION A central online archive for premium content is a must-have for modern brands. It serves as a single repository for all assets, articles, videos and graphics, ensuring a consistent brand voice and allowing for rapid content distribution. This system boosts team coordination, enables quick repurposing and supports an omnichannel strategy to drive sustained audience engagement. - Vaibhav Kakkar, Digital Web Solutions Short-form video is essential in today's content strategy. Platforms like TikTok, Reels and Shorts thrive on quick, punchy content that's easy to digest and shareable. You don't even need a pro setup—smartphones make it easy to create authentic, scroll-stopping content. It's one of the fastest ways to boost visibility and engagement and is a great way to build a community. - Jason Hall, FiveChannels Marketing Content mapping is essential to engaging buyers and, ultimately, driving conversions. A strong content strategy aligns your content with the buyer's journey (using your buyer's persona) to provide the right information to your audience at the right time, helping to move your prospects through the funnel—wherever they may be in that journey. - Jennifer Friese, Protiviti The creation of blog content stands as an essential practice that delivers value. Blogs simultaneously establish authority and trust while operating as a content engine. A well-written blog drives traffic and engagement, and posting consistently prompts Google to crawl your site more often. Each blog can be repurposed into social content and emails and serve as ammo for your sales team. - Jonathan Schwartz, Bullseye Strategy The use of AI tools to create AI-based content is on the rise and will continue to be in the future. With it becoming easier to make content with AI tools and without involving a person, it will become rarer for brands to put themselves or other real people front and center in their video content, and those who do will earn more trust than the majority of their AI-using counterparts by being authentic and human. - Tony Pec, Y Not You Media A must-have today is a strong focus on creating evergreen content. High-quality, timeless resources not only drive consistent organic traffic, but also build lasting authority, helping brands stay visible and relevant long after the initial push. - Boris Dzhingarov, ESBO Ltd Marketers must structure their content in a way that's easy for AI bots to access and pull information from. That means writing clearly, using strong subheads, incorporating conversational language and keeping content updated regularly. Aligning with Google's E-E-A-T criteria helps signal credibility, relevance and recency. Brands that make these content shifts will show up for their audiences. - Starr Million Baker, INK Communications Co. As we move toward a clickless internet, leveraging AI influencers who tell a brand story is gradually becoming the new norm. These influencers might be human replicas, as seen in H&M's recent campaign with digital avatars, or fictional characters. Another portion of the content should provide brand visibility to AI agents. Adjusting your content strategy to these new realities should be the focus. - Oksana Matviichuk, OM Strategic Forecasting In some cases, content from employees can be an effective tool for both attracting clients and building the company's brand as an employer. They can talk about the processes of working on projects, the corporate culture of the company and so forth. Such content from employees is perceived as authentic and honest. - Michael Kuzminov, HypeFactory Calls to action aren't just content enhancers, they're strategic growth levers. They guide buyer behavior, drive engagement and create a direct line from interest to revenue. Without them, content loses momentum. The right CTA fuels pipelines, informs smarter decisions and demonstrates marketing's role in driving value. - Amy Packard Berry, Sparkpr
Associated Press
23-05-2025
- Business
- Associated Press
Custom Digital Solutions Launches 'SearchGPT' – New AI-Powered SEO Division to Help Businesses Sail the AI Revolution
CDS introduces SearchGPT, combining AI with SEO to help brands scale content, boost rankings, and stay competitive in the evolving search landscape. 'We're seeing a shift in how search is ranked and optimized. With SearchGPT, we're not just keeping pace with AI—we're bringing it to the frontlines for businesses seeking a strategic edge.'— Audrey Bakhach, CEO of Custom Digital Solutions. CHARLESTON, SC, UNITED STATES, May 23, 2025 / / -- As artificial intelligence continues to reshape the digital landscape, Custom Digital Solutions (CDS), a Charleston-based marketing agency, has officially launched a new service line: SearchGPT – AI-Powered SEO Services. This new offering reflects the agency's commitment to innovation and its proactive approach to meeting the evolving needs of SMBs and multinational companies in a rapidly changing digital environment. The launch comes at a time when businesses across industries are exploring how AI can transform marketing performance, automate insights, and enhance content visibility. By integrating AI models into technical SEO, content generation, and competitive analysis, CDS's SearchGPT division aims to deliver more scalable and data-rich results for clients seeking sustainable organic growth. The new department will serve clients seeking to optimize content at scale, improve SERP rankings through machine learning-assisted audits, and generate content aligned with search intent and algorithmic preferences. This launch builds on CDS's existing capabilities in SEO strategy, paid media, and website development, offering a more advanced suite tailored for the AI age. What Sets SearchGPT Apart: - Real-time content scoring and optimization using natural language models - AI-driven keyword clustering and topical authority building - Customized automation workflows for enterprise and multi-location SEO - Human oversight ensuring ethical and brand-aligned implementation CDS notes that the rise of generative AI tools like ChatGPT, Gemini, and Claude has increased demand for intelligent SEO strategies that go beyond traditional practices. With SearchGPT, the agency aims to bridge the gap between AI potential and practical application for businesses navigating growth in 2025 and beyond. To learn more about Custom Digital Solutions or request a consultation for SearchGPT services, visit Audrey Bakhach Custom Digital Solutions +1 843-212-6607 [email protected] Visit us on social media: LinkedIn Instagram Facebook YouTube Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Forbes
21-05-2025
- Business
- Forbes
Is The Curse Of Knowledge Killing Conversions & Costing You Sales?
(Original Caption) May 5, 1958-Princeton, New Jersey: Albert Einstein gives the "Razz". You know your stuff. You've got the credentials, the experience, the hard-won insights. But if your marketing content's falling flat, it might not be because it's not good enough. It might be because you're suffering from what psychologists call the curse of knowledge, a cognitive bias that makes it nearly impossible to remember what it's like not to know what you know. It leads to content that's too advanced. Too insider. Too technical. Too… smart. I see this constantly as a content editor. I once worked with an architect who'd written a flyer for his book aimed at general readers. The guy was brilliant, but his copy? Dense as concrete. Cantilevers, thermal bridging, fenestration ratios—I felt like I needed a degree just to understand what he was selling. Then there was the financial advisor who opened his marketing piece by talking about monetary policy implications on long-duration asset classes. I stopped reading after that sentence. And I'm in marketing. Here's the thing: Their expertise wasn't the problem. Their assumptions about readers were. There's a fix for the curse of knowledge, though. And it starts with something you learned in middle school. Thinking about fractions can help you bust the curse of knowledge in your marketing content. Way back when, when you were in school, you learned that you couldn't add ½ and ¼ until you found a common denominator, right? Content works the same way. You can't connect with readers unless you meet them where they are. Look at these two ways to explain the same accounting concept: Same information, but one version assumes accounting knowledge. The other assumes common sense. Here, common sense is your lowest common content denominator. Researchers, psychologists, and learning scientists have written extensively about the curse of knowledge, including pieces like this one from PBS NOVA. The findings? Experts consistently overestimate how well their audience understands them. The stats are brutal. As it turns out, most experts can articulate only about 30% of what they actually know. That means 70% of their knowledge stays locked away, leaving readers confused. So, how do you fix it? I learned the following four strategies the hard way—through countless rounds of edits, confused client calls, and that sinking feeling you get when you realize your brilliant copy just made everyone's eyes glaze over. They're battle-tested fixes that'll work when your content is too smart for its own good. Start with what your audience knows to untangle your content from the curse of knowledge. Before you write another word, look at your data. Where are people bouncing? What headlines get clicks but no scrolls? Where does engagement drop off? Don't just guess. Send a survey to your email list. Ask your sales team what confuses prospects. Listen to customer service calls. I worked with a B2B SaaS company that discovered readers spent less than 15 seconds on pages packed with platform terminology. So we created a simple glossary hub. And time on site doubled. Rewind. Remember what it was like when YOU first started learning your topic. One time, I was helping a founder polish her website copy. She kept calling herself a 'fractional CRO leveraging GTM optimization strategies.' Technically accurate—but entirely meaningless for most people outside SaaS and startup land. So I asked, 'What did you say in the early days, before you picked up all that jargon?' She said, 'Oh, I used to say I help businesses make more money without hiring a full-time sales exec.' Bingo. That's what we put in her headline. Sometimes, remembering how you used to explain a thing before you got smart and learned all the fancy terms is the fastest way to connect with someone who's still figuring it out. Map the gap between what your reader knows and what you need them to know to act on your advice. Don't just mind the gap. Map the gap. List what your audience knows. Then list what they need to know to take action. Your content should bridge that gap, step by step. Don't jump straight to portfolio diversification if you're writing for new investors. Start with compound interest. Then go to risk tolerance. Then move to basic asset types. Build the bridge of knowledge one plank at a time. Break your ideas down into smaller and smaller pieces to avoid the curse of knowledge. Even when you think you've simplified enough, go further. Use analogies. Paint pictures. I once edited a cybersecurity piece for a decision-making audience. The original said: "The application uses asymmetric encryption to protect session keys during handshake protocols." Again, technically accurate. Completely incomprehensible. My rewrite: "Think of it like a locked mailbox with two keys—one public, one private. Anyone can drop in a message, but only the owner can read it." Same concept. Now even my mom could understand it. When you break the curse of knowledge, you'll enjoy many rewards. Whether you're writing blog posts, sales pages, or email sequences, these strategies for breaking the curse of knowledge work. They make your content accessible without dumbing it down. They keep readers engaged instead of confused. Your expertise is an asset. But to share it effectively, you have to stop writing like an expert and start writing like a guide. So, the next time you sit down to write, ask yourself: What does my audience understand right now? What do I want them to understand? What's the lowest common content denominator—the simplest way to bridge that gap? Then write it simply. Clearly. Powerfully. That's how you turn the curse of knowledge into a blessing. Expertise into connection. And connection into conversion and sales.
