Latest news with #creators
Forbes
5 hours ago
- Business
- Forbes
Why Creators Are Saying 'No' To Perpetual Usage Rights
Perpetual usage rights have become one of the most polarizing clauses in modern brand-creator contracts. For many content creators, these clauses spark immediate hesitation, even when attached to 'dream brand' partnerships. At a time when creators are being more intentional about how their work and likeness are used, perpetual usage is often a hard 'no' for many. But brands, especially those managing long-term campaigns and large creative investments, continue to push for these rights. Creators want to maintain control over their image and future partnerships, while brands want to ensure longevity and security in the content they invest in. This tension has led to more creators walking away from potential collaborations even when the brand is a perfect fit in every other way. Sadly, this is leading to more and more creators turning down partnerships while brands offer them to other creators who may not be as well-informed about topics like perpetual usage rights. As influencer marketing matures, the industry is hitting a wall. In more negotiations, perpetual usage rights are no longer accepted without thorough back-and-forth. For creators, there are several reasons why perpetual usage rights are seen as a hard no. First, perpetual use can restrict future brand deals, especially with competing companies in large brand categories such as clothing, beauty, home decor, etc. If, for example, a creator had a partnership including perpetual usage rights with a company like Maybelline, it may be difficult for them to be seen as 'open to work' from competing brands like Covergirl. Therefore, the creator may ultimately miss out on opportunities (and, in turn, income). Second, creators are increasingly aware of the ethical implications of associating with a brand indefinitely, especially if their values change over time. "My biggest fear with perpetual usage is if my stance on a brand or product changes," says Emily LeJeune (@all_of_emily), an Instagram creator. "As creators, we are also learning and growing... so perpetual is a hard no for me." Considering the changes in the world's climate over the last 5 years, many brands are revealing their true colors, and that may or may not be something a creator wants to be associated with perpetually. Third, there's the cost issue: pricing perpetual usage reasonably is nearly impossible. Because brands could potentially profit from the content for years (or decades), licensing should reflect that — often 3x to 5x the standard rate. However, most brands are unwilling to pay that premium, which leaves creators undervalued and legally bound to work that continues to generate brand ROI long after payment has cleared. As Instagram creator Harleny Vasquez (@yourevolvedmind) puts it: "My biggest fear? That my content will be used everywhere and I won't be compensated fairly." From the brand side, the logic is practical: long-term access to content provides security and flexibility. According to Faiq Shah, Marketing Manager at Blinked Media, "We require perpetual rights for core brand assets... but offer tiered licensing for secondary content." In this structure, perpetual rights are always paid at 2-3x standard rates and are clearly capped to specific formats or timelines. Brands want to protect their campaigns, ensure consistency across media, and avoid tracking down licenses every few months. For many, it's not about ownership — it's about operational efficiency. Ashley O'Neal, Founder at Summerside Creative Inc., adds that the demand is particularly common in hospitality. "We work exclusively with hotels, and we require perpetual use of all content that we do — even in exchange for hotel stays and food and beverage credits." For brands with high content turnover and limited budgets, perpetual usage provides a way to build a content library without the need for constant renegotiation. So where do we go from here? The future of creator-brand partnerships likely depends on compromise. Perpetual usage rights aren't going away, but they shouldn't be accepted without nuance. Instead, creators and brands can find a middle ground through time-bound licensing, tiered usage structures, and clear limitations on media formats and distribution. Creators like Ashton McGrady (@radiantlygolden) believe that respectful negotiation is the key to sustainable partnerships. "Pushing back (kindly and professionally) has actually helped me build trust and set expectations early... If a brand insists on perpetuity without flexibility or fair pay, it's often a red flag." At the end of the day, both sides want impactful content — but the terms should reflect the value and vulnerability creators bring to the table. A win-win is possible, but it starts with a conversation with flexibility on both sides.
TechCrunch
8 hours ago
- Business
- TechCrunch
A guide to using Edits, Meta's new CapCut rival for short-form video editing
Meta recently released a new video editing app for creators called Edits. The new app is designed to rival ByteDance's CapCut, a popular short-form video-editing app used by many creators. Meta first shared that it was working on Edits back in January after ByteDance-owned CapCut was removed from U.S. app stores when the TikTok ban momentarily went into effect. Although the app has since come back online and is available to download, TikTok's future in the U.S. remains uncertain, so Meta is ready to capitalize on CapCut's possible absence in the future with its new Edits app. We've created this guide to walk you through the app and the different features it offers, and we provide an overview of how it compares to CapCut. How to get started with the app Image Credits:Meta Edits is available to download on both iOS and Android. Once you download the app and open it, you will be asked to log in with your Instagram account. From there you will see five main tabs: Ideas, Inspiration, Projects, Record, and Insights. The Ideas tab offers creators a space to jot down ideas for new videos and save reels to a collection, and the Inspiration tab features a hub for discovering trending audios and other popular reels. The Projects tab is where creators can store and revisit the videos they currently have in progress. This tab is also where creators can upload videos from their phone's camera roll. The Record tab lets creators start filming video content right within Edits. Lastly, the Insights tab gives creators an overview of how their content is performing by surfacing metrics like views, reach, and follower counts. Image Credits:Meta Green screen: Replace and edit the background of your videos with one tap. Techcrunch event Save now through June 4 for TechCrunch Sessions: AI Save $300 on your ticket to TC Sessions: AI—and get 50% off a second. Hear from leaders at OpenAI, Anthropic, Khosla Ventures, and more during a full day of expert insights, hands-on workshops, and high-impact networking. These low-rate deals disappear when the doors open on June 5. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | REGISTER NOW Timeline: Precisely arrange and adjust clips. Captions: Add automatic captions to your videos in multiple languages. Audio library: Add music from Instagram's library to your videos. Cutouts: Isolate specific objects with precision tracking. Animate: Turn static images into videos using AI. Apply all: Apply filters, effects, transitions, and adjustments to all of your clips at once. Timeline frame rate selector: Convert your video to the frame rate you want in order to enhance playback smoothness. Alignment guides: Ensure viewers can see the important parts of your video when posted and accurately position text, emoji, or other elements. Beat markers: Add auto-detected beat markers to help you align clips, text, and overlays with audio when editing. Filters: Choose from 30 different filter options to add a unique look to your videos. Transitions: Choose from 30 different transitions to connect different video clips in a seamless way. How does Edits differ from CapCut? While both Edits and CapCut are great options for editing short-form videos, there are some differences between the two services. CapCut offers more robust editing options, including AI features, than Edits does. Of course, this can be expected since Edits is a lot newer than CapCut. Meta will likely continue to build out Edits over the next months and years, so we can expect to see more advanced functionality in the future. It's also worth noting that CapCut has a more extensive music library compared to Edits. Another difference is the fact that Edits currently doesn't have a subscription offering (for now), but CapCut does. While CapCut offers a free version, some of its advanced tools are locked behind a paid subscription. Edits is free to use, but this will likely change in the future, as Instagram head Adam Mosseri has stated that later versions of Edits may include paid features. In addition, while CapCut is available on the web, Edits is mobile-only. However, this could change in the future.
The Verge
13 hours ago
- Business
- The Verge
Twitch is getting vertical livestreams
Twitch is announcing a bunch of updates at TwitchCon Europe, including the ability to host a vertical livestream and an open beta test that lets creators stream at a higher quality. The rollout of vertical streams should make livestreams easier to watch in portrait mode on your phone. Down the line, streamers won't be forced to pick between vertical or horizontal streams; instead, Twitch will let streamers offer their streams in a dual format. The company will start testing the feature with a small amount of channels this summer and expand it later this year. Twitch is also rolling out an open beta of '2k streaming' (which lets creators stream at 1440p) that will be available to all Twitch partners and affiliates. 'Upgrading to 2k (1440p) streaming offers a noticeable step up from 1080p streaming, with richer detail, improved clarity, and better performance – whether you're gaming, making art, or just chatting,' according to a Twitch support page. Before now, the feature had been available in a more limited beta. The platform is introducing a way to rewind streams, too. This could be really handy if you miss something while a streamer is live or just want to go back and rewatch something. Twitch will test the feature first with a small number of viewers this summer.
Free Malaysia Today
20 hours ago
- Business
- Free Malaysia Today
TikTok Shop 6.6 Birthday Fiesta offers exciting deals, livestreams
TikTok Shop's birthday celebration promises a fun and rewarding shopping experience for all. (TikTok Shop pic) KUALA LUMPUR : Malaysians can look forward to more than just great deals this June as TikTok Shop kicks off its 6.6 Birthday Fiesta. This campaign comes with massive savings, exclusive livestreams and fun surprises for everyone. Running from now to June 6, the fiesta offers users the chance to enjoy unlimited free shipping, stackable vouchers worth up to RM100 and deals up to 66% off. Selected items are priced at RM6, RM66 and RM666, giving shoppers a reason to celebrate with every checkout. Stack, shop and save With TikTok Shop's 4-in-1 voucher stack, users can combine a Free Shipping Voucher, EXTRA Voucher, Bonus Cashback and Seller Voucher for maximum savings across a wide range of products. For even better deals, tune in to TikTok Shop Livestreams, where viewers can unlock live-exclusive vouchers that are only available during livestream sessions. Tune in to TikTok Shop's All Star Livestreams to unlock livestream-only vouchers, watch creators team up with brands, and grab limited-time bundles. (TikTok Shop pic) TikTok Shop is also introducing the first ever All Star Livestream, which will feature top creators teaming up with brand CEOs or ambassadors to showcase exclusive deals and limited-time offers. Viewers also stand a chance to win exciting LIVE Giveaways during these sessions, making them must-watch events for deal hunters. The All Star Livestream will be graced by creators such as Alha Alfa and other popular celebrities. (TikTok Shop pic) Don't miss the 6.6 Birthday Fiesta Showdown Mark your calendars for June 4, 8pm to 11pm, when TikTok Shop goes live with the 6.6 Birthday Fiesta Showdown. This event consists of a high-energy, interactive livestream featuring influencer team battles, guessing games and timed shopping challenges. Shoppers can also grab RM6 Birthday Flash Deals on popular items including: AIK CHEONG Cafe Art Chocolate with Superman Tumbler ar FÜM Softener 4-pack Mars Wrigley treats Breeze 5-in-1 Capsules WHISKAS cat food bundles There are also major markdowns on top-tier items, including: CUCKOO i Model Air Purifier: RM266 (MSRP: 1,700) PerySmith Cordless Vacuum Cleaner: RM200 (MSRP:1,699) Glade x Hello Kitty Scented Gel Set: RM6 (MSRP: RM51.60) WAH CHAN 999 Gold Clover Pendant: RM228 (MSRP: RM299) The celebration will continue with live giveaways every 30 minutes, plus special performances by Malaysian celebrities including Nadeera and Imran Ajmain. You can join the celebration and discover the latest bundles, livestream exclusives and birthday promos by following #TikTokShop66FiestaHariJadi. Click here to visit TikTok Shop.
Geeky Gadgets
a day ago
- Business
- Geeky Gadgets
MacBook Buyer's Guide 2025: Find Your Perfect Apple Laptop
Selecting the right MacBook in 2025 requires a clear understanding of your daily tasks, performance needs, and budget. Apple's lineup continues to cater to a wide range of users, from casual web browsers to professional creators. The video below from Created Tech will help you navigate the available options, focusing on performance, value, and suitability, so you can make an informed decision without overspending. Watch this video on YouTube. Assess Your Needs Before Choosing Before exploring specific models, it's essential to evaluate your typical workload and how you plan to use your MacBook. Understanding your needs will help you identify the most suitable model and avoid paying for features you don't require. Consider the following categories: Light Workflows: Tasks such as web browsing, email, video streaming, and document editing fall under this category. These activities require minimal processing power and are ideal for entry-level models. Tasks such as web browsing, email, video streaming, and document editing fall under this category. These activities require minimal processing power and are ideal for entry-level models. Moderate Workflows: If you frequently multitask with multiple apps, engage in light photo editing, or participate in video calls, you'll need a MacBook with slightly more power and memory. If you frequently multitask with multiple apps, engage in light photo editing, or participate in video calls, you'll need a MacBook with slightly more power and memory. Intensive Workflows: Demanding tasks like video editing, 3D rendering, software development, or running virtual machines require a high-performance MacBook with advanced hardware capabilities. By identifying where your needs fall, you can narrow down your options and focus on models that provide the right balance of performance and cost. MacBook Air: The Best All-Around Option The MacBook Air remains Apple's most popular choice for general users in 2025, thanks to its combination of portability, affordability, and impressive performance. With the introduction of the M4 chip, the Air has become even more capable, making it an excellent option for a wide range of users. Two Sizes to Choose From: The MacBook Air is available in 13-inch and 15-inch models. The 13-inch version is perfect for users who prioritize portability, while the 15-inch model offers a larger display, making it ideal for multitasking or extended productivity sessions. The MacBook Air is available in 13-inch and 15-inch models. The 13-inch version is perfect for users who prioritize portability, while the 15-inch model offers a larger display, making it ideal for multitasking or extended productivity sessions. Enhanced Performance with the M4 Chip: The M4 chip delivers faster processing speeds and improved energy efficiency compared to its predecessors. Standard configurations now include 16GB of RAM, ensuring smooth multitasking. Additionally, the Air now supports dual monitors, a feature that enhances its versatility for both work and entertainment. The M4 chip delivers faster processing speeds and improved energy efficiency compared to its predecessors. Standard configurations now include 16GB of RAM, ensuring smooth multitasking. Additionally, the Air now supports dual monitors, a feature that enhances its versatility for both work and entertainment. Affordability and Value: Starting at $999, the M4 MacBook Air offers exceptional value for everyday users. If you're considering older models like the M2 or M3, ensure they are discounted by at least 40-50% and include 16GB of RAM to remain competitive with the latest version. The MacBook Air is a reliable choice for students, professionals, and anyone seeking a lightweight laptop that doesn't compromise on performance. MacBook Pro: Designed for Power Users For users with demanding workflows, the MacBook Pro provides the advanced performance and features necessary to handle resource-intensive tasks. With its powerful hardware, superior display technology, and enhanced connectivity, the Pro is the go-to option for professionals. Entry-Level Pro: The base MacBook Pro starts at $1599. While it offers Pro-specific features, it may not provide the same value as the $999 M4 MacBook Air for general users. Consider this model only if your work requires the additional power and features. The base MacBook Pro starts at $1599. While it offers Pro-specific features, it may not provide the same value as the $999 M4 MacBook Air for general users. Consider this model only if your work requires the additional power and features. M4 Pro Chip Advantages: The M4 Pro chip powers the 14-inch and 16-inch MacBook Pro models. It includes a 120Hz ProMotion display for smoother visuals, Thunderbolt 5 connectivity for faster data transfer, and a base 512GB SSD for ample storage. These features make it a strong choice for professionals in fields like video editing or 3D design. The M4 Pro chip powers the 14-inch and 16-inch MacBook Pro models. It includes a 120Hz ProMotion display for smoother visuals, Thunderbolt 5 connectivity for faster data transfer, and a base 512GB SSD for ample storage. These features make it a strong choice for professionals in fields like video editing or 3D design. Choosing the Right Screen Size: Both the 14-inch and 16-inch models share identical internal specifications. The 14-inch version is more portable, while the 16-inch model offers a larger screen, making it better suited for desk setups or users who need extra display space. The MacBook Pro is ideal for professionals who require top-tier performance and advanced features to meet the demands of their work. Understanding Apple's Pro and Max Chips Apple's Pro and Max chips are designed to cater to users with varying performance needs. The M4 Pro chip introduces incremental improvements over previous generations, including Thunderbolt 5, a brighter display, and optional nano-texture coating to reduce glare. These upgrades are particularly beneficial for workflows involving high-end video editing, 3D rendering, or other resource-intensive tasks. For users with extreme performance requirements, the Max chip offers unparalleled power. It is specifically designed for tasks like high-resolution video editing, complex 3D rendering, and running multiple virtual machines simultaneously. However, the Max chip is often overkill for most users. If you're considering a Max chip model, consult a specialist or evaluate your workflow carefully to ensure it aligns with your needs. If your budget is limited, older Pro models with M2 or M3 chips can still deliver excellent performance for most tasks. Just ensure they meet your specific requirements before making a purchase. Key Recommendations for 2025 To choose the right MacBook, focus on balancing performance, value, and your unique needs. Here are the key recommendations: Best for General Users: The M4 MacBook Air is the top choice for everyday tasks, offering excellent performance, dual monitor support, and a starting price of $999. The M4 MacBook Air is the top choice for everyday tasks, offering excellent performance, dual monitor support, and a starting price of $999. Best for Power Users: The 14-inch MacBook Pro with an M2, M3, or M4 Pro chip is ideal for intensive workflows, combining portability with high performance. The 14-inch MacBook Pro with an M2, M3, or M4 Pro chip is ideal for intensive workflows, combining portability with high performance. Budget-Friendly Tip: Avoid overspending on features or performance levels that exceed your actual needs. Older models can still provide great value if purchased at a significant discount. By carefully evaluating your daily tasks and budget, you can select a MacBook that delivers the best value and performance for your investment. Whether you choose the lightweight and versatile MacBook Air or the powerful and feature-rich MacBook Pro, Apple's 2025 lineup has something to offer for every type of user. Find more information on M4 Chip by browsing our extensive range of articles, guides and tutorials. Source & Image Credit: Created Tech Filed Under: Apple, Laptops, Technology News, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. 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