19-05-2025
5 minutes with Gigi Lamayne: hustle, heat and hip hop
When we last caught up with her, she was pursuing her MBA. Now, the multi-talented rapper, also a businesswoman, sits down with TRUELOVE for an intimate catch up session.
Studying has helped her with the language and structure to articulate the madness that is the music business.
'I think choosing the MBA route was my Beyoncé 'Let me upgrade you.' Before, I was moving on instinct and passion, now I move with strategy. I see beyond the beat; I see contracts, market gaps, IP value and brand scalability,' she shares excitedly.
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READ MORE | Style Crush | Gigi LaMayne's daring and eclectic taste in fashion
She balances her public voice with your personal evolution through reading, healing, praying and learning. While she has learned that evolution doesn't need to be loud to be powerful, her public voice still stands as Gigi the trailblazer, the mouthpiece and the movement.
On her influencing journey, she believes artistry doesn't stop on the stage and rather also extends to the screen.
'The same phone I use to record voice notes is the same phone I use to inspire, sell and connect. We're not just rappers anymore, we're content creators, trendsetters and cultural investors.'
As someone who is re-entering the music scene after a pause, she wants her legacy to scream 'she did it all and she brought people with her'.
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'Artistically, I'm leaning into vulnerability and innovation, I want bars that hug you and beats that slap you awake,' she shares.
She wants to be remembered as the artist who makes you think, laugh, dance and go get that degree.
'My music is a megaphone for the misfits, the misunderstood and the mighty. I talk about mental health, identity, inequality—real stuff. But I do it with rhythm and bite.'
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She continues being the unfiltered, educated, 'hood and holy Black girl' shaping the hip hop narrative in South Africa.
'Yes, we exist! In a world that wants quick hits, I want timeless messages. My music isn't just trending, it's transforming!'
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