13 hours ago
- Business
- Harvard Business Review
Navigating the Generative AI Landscape
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As the dust settles from the initial excitement and frenzy about generative AI (gen AI), a clearer picture of the tangible benefits to organizations is developing. Companies regionally—in North America, Europe, Latin America, and Asia Pacific (APAC)—are taking stock of lessons learned from early investments in gen AI infrastructure and capabilities, and it is now commonly accepted that harnessing gen AI can enhance customer interactions, reduce costs, improve data-driven decision making, and drive productivity.
