3 days ago
data.world launches Data Marketplace: A revolutionary e-commerce experience transforms enterprise data discovery
New marketplace experience bridges the gap between technical data catalogs and business user needs, enabling self-service data discovery at scale
AUSTIN, Texas, June 3, 2025 /PRNewswire/ -- the enterprise data catalog for the modern data stack, today announced the launch of Data Marketplace, a purpose-built, e-commerce-style discovery experience that transforms how business users find and access high-quality data products within their organizations. The new marketplace serves as a curated front door to comprehensive catalog, displaying only the most trusted and business-ready data assets organized by domain and use case rather than technical structure.
Data Marketplace addresses a critical challenge facing enterprise organizations: while 73% of enterprise data goes unused for analytics, business users struggle to navigate the technical complexity of traditional data catalogs. The new marketplace experience removes these barriers by providing a consumer-grade interface that makes data discovery as intuitive as online shopping.
'Organizations have invested heavily in building comprehensive data catalogs, but adoption among business users remains a challenge,' said Brett Hurt, CEO and Co-founder of 'Data Marketplace changes that dynamic by meeting business users where they are—providing a familiar, shopping-like experience that makes our customers' most valuable data products accessible to everyone who needs them.'
Bridging the technical-business divide
Data Marketplace operates on the principle that different users need different experiences. While data engineers require the full technical depth of a comprehensive catalog, business users need an interface that speaks their language and serves their workflows. The marketplace curates only the highest quality, actively maintained data products and presents them through visual merchandising and domain-based organization.
'Think of it like IKEA,' explained Tim Gasper, Chief Product Officer at 'Your catalog is the warehouse—all the raw materials organized by type and source, perfect for technical teams building solutions. The marketplace is the showroom—curated displays organized by use case and business domain, designed for users who want solutions, not raw materials.'
Three pillars of enterprise value
Data Marketplace delivers value through three core pillars:
Discovery: Simplified decision-making through intuitive domain-based organization, visual merchandising, and curated experiences that surface only explicitly published, high-quality data products.
Adoption: Expanded platform reach with consumer-grade user experience, simplified navigation purpose-built for business users, and configurable landing pages with personalized suggestions.
Insight: Future-proofed strategy aligned with data mesh and domain-oriented data management practices, efficient governance that balances control with accessibility, and seamless transitions between marketplace and catalog views.
Industry-leading innovation
Data Marketplace represents continued innovation in making enterprise data more accessible and valuable. Built on the company's unique knowledge graph foundation, the marketplace maintains all the governance, security, and lineage capabilities of the underlying catalog while providing an entirely new user experience optimized for business consumption.
'This isn't just a new interface—it's a fundamental shift in how we think about data accessibility,' said Gasper. 'Instead of expecting business users to become data engineers, we're making data behave like the consumer products they're already comfortable with.'
Seamless integration, immediate value
Data Marketplace integrates seamlessly with existing deployments, requiring no data duplication or separate maintenance. Data products are created and managed in the familiar catalog environment, then published to the marketplace with a simple status change. This approach ensures organizations can leverage existing investments in metadata and documentation while providing immediate value to business users.
Key capabilities include:
Supporting data mesh and modern architectures
Data Marketplace aligns with emerging industry practices around data products, data mesh architectures, and domain-oriented data management. Organizations implementing decentralized data strategies can use the marketplace to establish standardized approaches to data product creation and promotion while maintaining centralized governance and discovery.
Availability and adoption
Data Marketplace will be available for private preview to existing customers by the end of June 2025, with public preview following in August 2025. The feature will be included at no additional cost for customers.
'We're seeing tremendous excitement from our customers who are ready to move beyond simply documenting their data to actively promoting and merchandising their most valuable data products,' said Hurt. 'Data Marketplace represents the evolution from data warehouse to data showroom.'
About
turns data chaos into clarity. We're the most-adopted data catalog and governance platform on the market. Built on a unique knowledge graph foundation, seamlessly integrates with your existing systems. We set the standard for swift, people-centric governance that's both simpler and smarter. We don't just manage data; we unlock its potential, paving the way for responsible AI adoption and data-driven decision-making at scale. As a Certified B Corporation, is committed to fostering global data literacy. With prepare for your data-driven future – where clarity conquers chaos, and every data point tells a story.
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Contact:
Liz Elfman
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