Latest news with #digitalads
Entrepreneur
5 days ago
- Business
- Entrepreneur
July 9: Unlocking Paid Ad Performance: Why Your Campaigns Plateau — and How to Fix Them
Tired of wasting money on ads that don't convert? Join us on July 9th for an actionable session you can use to finally break through your paid marketing plateau. Are your paid marketing campaigns stuck, even though you're investing more than ever? If you're a business owner and your ads aren't scaling the way you need, you're not alone. Most campaigns stall because they miss one (or more) of the three critical pillars: the right audience, a compelling creative, and an irresistible offer. Join us on July 9th at 2:00 PM ET for an actionable session with Jon Davids, Founder & CEO of Influicity. Discover how to create high-ROI campaigns with proven strategies, including: How to identify and target the right audience so your ads reach the people who matter most The secrets to crafting creative that stops the scroll, hooks attention, and speaks directly to your customer's pain points What makes an offer so compelling people can't help but click—and how to deliver on that promise How to fix your funnel so you're moving prospects through the buying journey (instead of losing them at the start) Practical strategies for ad testing, scaling, and letting the algorithm work in your favor—without wasting budget Stop wasting money on ads that don't convert. Join us to get actionable solutions, proven frameworks, and real-world examples you can use to finally break through your paid marketing plateau. About the Speaker: Jon Davids is the Founder & CEO of Influicity, a modern marketing agency helping clients develop brand gravity through paid media, social, podcasts, and more. He also reaches over 3 million people every month through his social content, newsletter, and top marketing podcast: Making It with Jon Davids. He's the best-selling author of Marketing Superpowers, and one of the sharpest voices in the business of modern brand building. And he's been at this for a while. Back in 2004 as a broke college student, Jon bootstrapped an internet media company. He scaled and sold the business within a few years. Then he discovered the early world of YouTubers and started brokering deals between brands and creators. Long before "influencer" was a job title. This led to the launch of Influicity, winning clients like Disney and L'Oréal with an influencer-first strategy. By 2019, the agency expanded into content marketing, SEO, and podcast strategy, becoming a full-service growth partner for brands. In 2022, Jon began sharing his insights via social and podcast. Building a community of founders and marketers hungry for real talk. This expanded rapidly and has given him a platform to educate and inspire millions of people around the world. In 2024, he released Marketing Superpowers, the book he wishes he read before starting his first business.
Yahoo
25-05-2025
- Business
- Yahoo
Should You Hold on to RDDT Despite the Stock's 39% YTD Decline?
Reddit RDDT shares have plunged 38.8% in the year-to-date period, underperforming the broader Zacks Computer & Technology sector's decline of 2.6%. The Zacks Internet - Software industry increased 5.4% in the same time of the company have underperformed its closest peer, Alphabet GOOGL. Shares of Alphabet have lost 10.5% in the year-to-date period. The underperformance can be attributed to the challenging macroeconomic conditions, and tariffs negatively impact spending, particularly discretionary spending, which might impact digital ad spending. Image Source: Zacks Investment Research Reddit's focus on diversifying its advertising solutions and enhancing ad efficiency has emerged as a critical growth driver for its business. Higher user engagement and the company's growing artificial intelligence (AI) initiatives are noteworthy. Ad revenues increased 61% year over year to $358.6 million in the first quarter of company recently expanded its shopping solutions by launching Dynamic Product Ads, which are available in general. It enables advertisers to deliver personalized, contextually relevant ads that boost engagement and Return on Ad Spend. With new features like improved machine learning targeting and larger catalog support, Reddit helps brands connect with high-intent shoppers. Additionally, Reddit integrated with Smartly, enabling advertisers to manage and optimize campaigns across channels with creative automation and unified company's expanding portfolio has been a key catalyst. In May 2025, RDDT enhanced Reddit Pro with streamlined profile setup and new tools that allow businesses to showcase community conversations. These updates make it easier for brands to build trust, connect authentically, and engage with Reddit's vast network of communities. Reddit's expanding partner base also strengthens its competitive prowess. RDDT expanded its collaboration with Integral Ad Science IAS in April to offer advertisers enhanced measurement Ad Science's Total Media Quality for Reddit now delivers greater transparency, comprehensive reporting, and advanced AI-driven technology. With Integral Ad Science supporting global coverage across Reddit's platforms, advertisers can confidently engage with real users and optimize campaign performance. For the second quarter of 2025, RDDT expects revenues between $410 million and $430 million. For the second quarter of 2025, the Zacks Consensus Estimate for revenues is pegged at $426.12 million, indicating year-over-year growth of 51.55%. The consensus mark for earnings is pegged at 19 cents per share, which has increased 72.7% in the past 30 days, indicating year-over-year growth of 416.67%. Reddit Inc. price-consensus-chart | Reddit Inc. Quote Despite RDDT's expanding advertising business and robust partnerships, the company is suffering from intense competition from Alphabet and Snap SNAP, which are expanding into advertising to compete in the rapidly growing digital ad market. Strengthening its portfolio, in April 2025, Snap introduced Snap School sponsorships, which offer advertisers a unique opportunity to engage directly with aspiring and established Snap Stars, helping build brand visibility and foster partnerships with new conversion tracking tool, Snap Pixel, is also gaining traction. The tool helps advertisers measure traffic growth on their websites. SNAP's growing ad offerings and advanced features are attracting both advertisers and users, challenging Reddit's market generates advertising revenues from Google Search & other, YouTube ads and Google Network, which includes revenues generated on Google Network properties participating in AdMob, AdSense and Google Ad Manager. In the first quarter of 2025, Google advertising revenues rose 8.5% year over year to $66.885 billion and accounted for 74.1% of total revenues. Reddit's stock is currently trading at a premium, as suggested by the Value Score of terms of the trailing 12-month Price/Sales ratio, RDDT is trading at 8.82, higher than the broader Zacks Computer & Technology sector's 6.10. Image Source: Zacks Investment Research Reddit's prospects benefit from an expanding advertising business, expanding clientele and improving the user experience with upgraded search and discovery features. However, the company is suffering from intense competition from other social media platforms, which is consistently affecting user engagement and market share in advertising. Ongoing tariff uncertainties, along with stretched valuations, are a currently has a Zacks Rank #3 (Hold), which implies that investors should wait for a more favorable time to accumulate the stock. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Alphabet Inc. (GOOGL) : Free Stock Analysis Report Snap Inc. (SNAP) : Free Stock Analysis Report Integral Ad Science Holding Corp. (IAS) : Free Stock Analysis Report Reddit Inc. (RDDT) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
BreakingNews.ie
15-05-2025
- Business
- BreakingNews.ie
EU accuses TikTok of breaching digital rules with lack of transparency on ads
European Union regulators have accused TikTok of breaching digital content rules because it is not being transparent enough about ads shown to users of the video-sharing app. TikTok's ad repository is not up to the standards required by the bloc's Digital Services Act, known as the DSA, the 27-nation EU's executive Commission said in preliminary findings from its investigation. Advertisement The Commission said ad databases are vital for researchers to detect scam ads as well as so-called hybrid threat campaigns, co-ordinated information operations and fake ads, 'including in the context of elections'. The DSA is a wide-ranging rulebook that aims to clean up social media platforms and protect users from risks including election-related disinformation. Platforms have to be transparent about digital ads, including informing users why they are being shown a specific advertisement and who paid for it. The Commission said TikTok does not provide necessary information about the content of ads, the users targeted, and who pays for them. Advertisement The database does not allow for a comprehensive search for ads based on this information, 'thereby limiting the usefulness of the tool', it said. TikTok said it is reviewing the Commission's findings and remains committed to meeting its DSA obligations. 'While we support the goals of the regulation and continue to improve our ad transparency tools, we disagree with some of the Commission's interpretations and note that guidance is being delivered via preliminary findings rather than clear, public guidelines,' the company said in a statement. The ad database's shortcomings prevent a 'full inspection' of the risks posed by its ad targeting systems, said Henna Virkkunen, the commission's executive vice-president for tech sovereignty, security and democracy. Advertisement 'Transparency in online advertising — who pays and how audiences are targeted — is essential to safeguarding the public interest,' Ms Virkkunen said. 'Whether we are defending the integrity of our democratic elections, protecting public health, or protecting consumers from scam ads, citizens have a right to know who is behind the messages they see.' TikTok now has a chance to reply before the Commission issues its final decision, which could result in a fine of up to 6% of the company's annual global revenue. TikTok is being scrutinised in a separate EU investigation into whether it failed to deal with risks to Romania's presidential election, which was thrown into turmoil last year over allegations of electoral violations and Russian meddling. Advertisement
Forbes
09-05-2025
- Business
- Forbes
TTD Stock Poised For A Strong Rally
CHONGQING, CHINA - MAY 06: In this photo illustration, the logo of The Trade Desk, Inc. is displayed ... More on a smartphone screen, with the company's branding visible in the background, on May 06, 2025, in Chongqing, China. (Photo illustration by) Trade Desk (NASDAQ: TTD) - a digital ad technology company that assists businesses in purchasing digital ads across various publishers - saw its stock rise over 10% in extended trading on solid quarterly results and upbeat outlook. The company posted earnings of $0.33 per share on revenue of $616 million, well above the analyst expectations of $0.25 earnings per share and $576 million in revenue. TTD stock has experienced a substantial decline of nearly 50% since the beginning of the year (as of May 8), significantly lagging behind the S&P 500's 3.5% decrease over the same period. This underperformance can be attributed to a downbeat Q4 report and a pessimistic outlook shared by the company in February, which negatively impacted investor sentiment. Now, if you're looking for exposure with reduced volatility, consider the High Quality portfolio, which has outperformed the S&P 500 with over 91% cumulative returns since inception. Separately, see Google's $1 Trillion Problem: Stock To Crash 40%? Trade Desk's revenue of $616 million in Q1 reflected a 25% year-over-year increase. The company maintained a strong customer retention rate of 95%. Additionally, it saw its adjusted EBITDA margin rise by around 100 bps y-o-y to 34%. Higher revenues, clubbed with margin expansion ,resulted in net earnings per share rising 27% year-over-year to $0.33. Looking ahead, Trade Desk expects Q2 2025 revenue of $682 million and an adjusted EBITDA of $259 million (at the midpoint of the provided range), slightly above the consensus estimates. Recent price fluctuations in TTD stock are consistent with its historical volatility. The stock has demonstrated significant swings in previous years, evidenced by annual returns of 14% in 2021, -51% in 2022, 61% in 2023, and 63% in 2024. In contrast, the Trefis High Quality Portfolio, consisting of 30 carefully selected stocks, has been significantly more stable. Over the past four years, it has consistently outperformed the S&P 500. Why? Because the HQ Portfolio stocks have historically provided better returns with lower risk than the benchmark index, offering a less turbulent investment journey, as demonstrated by the HQ Portfolio performance metrics. With ongoing macroeconomic uncertainty, including trade wars and the U.S. Fed keeping the interest rates unchanged, could TTD stock face a downturn similar to 2021 and 2022, underperforming the S&P in the next 12 months? Or will it see a rebound? At levels of $68 (after market hours), TTD stock is currently trading at a price-to-sales (P/S) ratio of 14x, which is significantly lower than its three-year average of 19x. Given this compressed valuation, coupled with a solid recent quarter and positive outlook, we believe TTD stock is well-positioned for a strong rally.
