Latest news with #dotSWOOSH
New York Post
02-05-2025
- Entertainment
- New York Post
Nike is selling dirty Air Force One sneakers — for $130
Strange way to get your kicks. Nike watchers are shaking their heads over the brand's latest headline-grabbing release — a pricey pair of sneakers that comes out of the box looking scuffed up and dirty. For a whopping $130, loyal brand fans can get their hands on the new dotSWOOSH x Nike Air Force 1 Low Dirty Triple Whites — which may arrive looking used, but are promised to get cleaner in time. 4 Nothing says fashion in the year 2025 like a used Nike shoe — apparently. Nike 'The more you wear it, the cleaner and crispier it becomes. It's that simple,' proclaimed an announcement on Dotswoosh, one of the company's social media channels. According to Nike, the 'dirtiness' is merely a 'scratch-away texture' that wears off — soon leaving the filthy footwear looking brand new. 4 even the insides of the shoe appear as if they've been worn by someone else. Nike 'Smoked white AF1s. You see them everywhere. Dirty, creased, scuffed — each pair is a living canvas for the person wearing them. White AF1s are a time portal. We love that about them,' the product description reads. 'But what if we told that story backwards?' 'The AF1 Low 'Dirty Triple White' is a time machine. Buckle in. Enjoy the ride.' The pre-soiled shoes feature a stained collar, torn eyelets and loose threads underneath the iconic Nike Swoosh. Alongside the classic AF1 laces, the shoes will come with laces that wear with light exposure, 'creating a unique vintage look.' And even the inside is designed to appear stained — featuring an illustration of a footprint is stamped on the digitally-printed sockliner, 'celebrating grooves you put into your own shoes.' Just in case you can't wait — and for some reason don't want to buy a pair of clean shoes in the same style — a brush is provided for those looking to scrub up right away. Sales begin May 7 on Nike's SNKRS app. 4 'The AF1 Low 'Dirty Triple White' is a time machine. Buckle in. Enjoy the ride,' the brand urged. Nike The soiled-looking sneaks will drop alongside the Triple Triple Black Air Force 1 Lows, said to reveal a deeper, richer black hue revealed the more you wear them. People on social media were getting a kick out of the announcement, with one X user calling it a 'real meme shoe.' In an early preview, Complex said in an Instagram post that the shoe 'looks like it's been stomped out and worn for months.' 4 One review said the shoe 'looks like it's been stomped out and worn for months.' Nike 'Nike is crazy for this one,' the outlet wrote in the caption. 'The sneaker looks filthy brand new out of the box.' One person chimed in saying they 'think [they] already have a pair…or ten?' of dirty AF1s. 'Benjamin Button beaters,' another person quipped on the Instagram announcement. 'I have these on [right now],' another joked. 'Plot twist, they're just returns,' someone snarked.
USA Today
01-05-2025
- Entertainment
- USA Today
Nike is releasing dirty Air Force 1s, social media is perplexed: 'Y'all getting these???'
Nike is releasing dirty Air Force 1s, social media is perplexed: 'Y'all getting these???' Released alongside the pre-dirtied Air Force 1s will be a 'Triple Triple Black' Air Force 1 Low, which together will make up a pack called 'Smoke and Mirrors.' Show Caption Hide Caption Sneaker prices likely to surge following global tariffs The impact of Trump's tariffs may mean higher sneaker prices. New shoes don't typically come out of the box dirty, but Nike is changing that with an upcoming sneaker release. The Beaverton, Oregon-headquartered footwear company gave a first look at the dotSWOOSH x Nike Air Force 1 Low 'Dirty Triple White" on April 30. "The more you wear it, the cleaner and crispier it becomes. It's that simple," dotSWOOSH, described as "Nike's home for gaming," wrote in an Instagram post. Based on the Instagram post and reports from Complex and Sneaker News, the pre-dirtied shoes will become cleaner the more a person wears them. Nike told Complex just this, saying that pair has scratch-away panels that will eventually reveal a cleaner version of the sneaker through wear as "a way to flip the typical life cycle." "Smoked white AF1s. You see them everywhere. Dirty, creased, scuffed—each pair is a living canvas for the person wearing them. White AF1s are a time portal. We love that about them," Nike said in a news release. "But what if we told that story backwards?" According to Nike, the sneaker will feature a footprint illustration stamped on the digitally printed sockliner, "celebrating grooves you put into your own shoes." Aside from the classic Air Force 1 laces, also included in the shoe box will be UV laces that will wear with light exposure, "creating a unique vintage look," the company said. When do the dirty Nike Air Force 1s release? The dirty Air Force 1s will release on May 7 via Nike's SNKRS app, dotSWOOSH announced in an X post on May 1. The shoes will cost $130 and come in Men's sizes 3.5-14, according to dotSWOOSH. "You think you know AF1. But you're only (the) scratching the surface," dotSWOOSH's X post reads. The Nike Air Force 1 Low "Dirty Triple White" will feature "scratch-away textures that reveal an increasingly beautiful AF1," dotSWOOSH said in the social media post. The sneaker will release alongside a "Triple Triple Black" Air Force 1 Low, which together make up the "Smoke and Mirrors" pack. The all-black Air Force 1 also has scratch-away textures, but instead, a deeper, richer black hue is revealed through wear. Both pairs of sneakers will come with a toothbrush. "Yeah, we've seen the memes. We know what you say about us. So we're changing the conversation. The more you grind, the more you gain," dotSWOOSH said about the all-black Air Force 1. More news: Who wins in a fight between 100 men and 1 gorilla? Expert weighs in on viral debate Social media reacts to dirty Nike Air Force 1s Complex actually got its hands on the sneakers early, explaining in an Instagram post that the shoe "looks like it's been stomped out and worn for months." "Nike is crazy for this one," the social media post reads. "The sneaker looks filthy brand new out of the box." Others have chimed in online to discuss the pre-dirtied sneaker. Jonathan Limehouse covers breaking and trending news for USA TODAY. Reach him at JLimehouse@
