Latest news with #dronefootage
Hospitality Net
4 days ago
- Business
- Hospitality Net
The Shift in Hotel Visual Marketing: Why Emotion, Movement, and Drone Storytelling Are Defining 2025
What trends do I see in hotel visual marketing today? The biggest one is emotional presence. In 2025, guests no longer respond to static perfection — they seek atmosphere. They want to feel what it's like to be there before they ever arrive. That's why we're seeing a shift away from traditional photography and toward dynamic, immersive content — especially short-form videos and drone storytelling. As a drone content creator and hotel visual strategist, I've seen firsthand how this shift is influencing booking behavior. When hotels embrace this new format, they don't just enhance their visuals — they redefine how they connect with their audience. The Rise of Movement-Based Marketing The modern traveler isn't inspired by a perfect room photo — they want to see sunlight flooding the balcony, hear the ocean from above, and imagine themselves walking barefoot to the pool. This demand for authenticity is why platforms like Instagram Reels and TikTok have become the front lines of hotel discovery. Drone footage has emerged as a leading format because it offers something no other tool can: emotional scale and spatial context. It allows potential guests to understand not just the room, but the property, the surroundings, the feeling of arrival. This matters deeply, especially for resorts, nature retreats, and coastal hotels. From Flyovers to Storytelling: What Actually Works A common misconception is that a single drone flyover is enough. In reality, it's not about capturing a building from the sky — it's about crafting a visual experience that evokes emotion and tells a story. In my work with hotels across the U.S., I approach each shoot as a brand strategist would: Who is this property for? What is the unique mood or promise? What moments will resonate with the guest? Then I build a shot sequence: early morning coffee on the patio, the golden glow of sunset by the pool, the layout of the property from above. Every clip has a purpose — to bring the atmosphere to life. Real Results: Why Drone Content Drives Bookings The most successful hotels I've worked with use drone videos not just on social media, but also: on their websites, in booking platforms like Expedia and in digital advertising campaigns, and in email marketing. One client — a boutique hotel in California — reported a notable increase in direct bookings after incorporating my drone footage into a retargeting campaign. Why? Because it showed what static photos couldn't: mood, landscape, and an emotional preview of the stay. This kind of content isn't just visual — it's strategic. Relatability Over Luxury Another key trend: guests today respond more to relatable experiences than to opulence. Aerial shots of everyday beauty — swaying trees, quiet moments, golden skies — often outperform hyper-curated 'luxury' visuals. It's no longer about selling a product. It's about inviting someone into a moment. Final Thoughts: Drone Storytelling Is the New Standard As we look ahead, drone content is becoming essential for hospitality brands that want to stay competitive. It's immersive, emotional, and efficient — one shoot can produce dozens of reusable assets across formats and platforms. My advice to hotels: Don't just hire a videographer. Collaborate with a creator who understands marketing, storytelling, and your brand's soul. The future of hotel marketing is no longer static — it moves, breathes, and flies. Olha Kotova Freelance Travel Content Creator & Hotel Collaborator
Yahoo
27-05-2025
- Climate
- Yahoo
Monday, May 26 forecast: On and off rain chances into the weekend
Flooding has been a major issue around the Ozarks, hampering holiday plans on area rivers along with creating dangerous driving conditions. This is especially true around low water crossings, many of which have been impacted by flooding through the weekend. See flood drone footage here Download our KOLR 10 weather app The soggy pattern hung around again today, but at least the rainfall rates were lighter. Today's wave of rain will slip out overnight, but on-and-off rain chances will continue into the weekend. Tuesday will start with cloudy and cool conditions. Much of the day looks dry, but there are signs that another wave of mostly light rain could push through sometime during the afternoon. Temperatures will remain cool for late May with afternoon highs near 70°. Rain chances slump to near zero Tuesday night into Wednesday. Clouds will thin out some too, offering up a little sunshine and a bit of a boost in high temperatures. The dry weather will be short-lived though. Another wave of low pressure will move through the area Thursday, bringing showers and some thunder. The rain will move in during the morning, moving out as we head through the afternoon. Rain amounts won't be as heavy as this past weekend, but we'll still be soaked in many spots with rain totals near half an inch over Southwest Missouri into Northern Arkansas. Thursday's storm will finally clear out the clouds for a day. Friday is shaping up to be bright and mild. Another system will move into the Ozarks Saturday, bringing a risk of scattered afternoon and evening thunderstorms. At this stage, severe weather chances look limited. Sunday looks dry, and both days look warmer with highs around 80°. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
11-05-2025
- Yahoo
Boys, ages 7 and 9, seen in armed standoff receiving assistance from deputies
A New Mexico sheriff's office is defending its decision not to arrest two young boys, ages 7 and 9, seen in drone footage in an armed standoff with deputies. Video released Thursday by the Bernalillo County Sheriff's Office (BCSO) shows the two boys dressed in Minecraft and Star Wars-themed pajamas standing behind a covered air-conditioning unit and carrying a loaded handgun. In the nearly six minutes of footage shared, the children are seen looking around as if they are trying to avoid detection and capture. Eventually, the boys are surrounded and detained by deputies. "This case illustrates the complex intersection of juvenile crime, mental health, and public safety," Sheriff John Allen said in a statement. "We are taking important steps to close service gaps and expand our ability to work with juveniles involved in firearms or violent crimes." New Mexico Supreme Court Bans Judge After Alleged Tda Member Arrested At Home The incident took place on Feb. 16 but was highlighted on Thursday while BCSO showcased the work of its behavioral health unit and "a new initiative designed to address critical service gaps in the community," according to a press release. Read On The Fox News App Allen said his department had been called to the home of the incident dozens of times prior to the standoff due to problems with the boys and their families, the Albuquerque Journal reported, adding that it is not known how the boys got the gun. New Mexico Judge Resigns After Alleged Tda Member Arrested At His Home The newspaper said no charges have been filed against the boys and that they have not been removed from their home, although the gun seen in the video was seized. "Children are our future, and we know one side is going to say, 'Lock them in jail.' They're 7 and 9 years old. I told you before, numerous times in numerous interviews, that I understand the frontal lobe," Allen said, according to the Albuquerque Journal. Members of the department's behavioral health unit are in contact with the boys' families "providing every recourse possible to assist the children involved," a BCSO sergeant told Fox News Digital. BCSO said its drone "allowed deputies to secure the area swiftly and safely, ultimately preventing a potential deadly force encounter with the juveniles."Original article source: Boys, ages 7 and 9, seen in armed standoff receiving assistance from deputies
Fox News
11-05-2025
- Fox News
Boys, ages 7 and 9, seen in armed standoff receiving assistance from deputies
A New Mexico sheriff's office is defending its decision not to arrest two young boys, ages 7 and 9, seen in drone footage in an armed standoff with deputies. Video released Thursday by the Bernalillo County Sheriff's Office (BCSO) shows the two boys dressed in Minecraft and Star Wars-themed pajamas standing behind a covered air-conditioning unit and carrying a loaded handgun. In the nearly six minutes of footage shared, the children are seen looking around as if they are trying to avoid detection and capture. Eventually, the boys are surrounded and detained by deputies. "This case illustrates the complex intersection of juvenile crime, mental health, and public safety," Sheriff John Allen said in a statement. "We are taking important steps to close service gaps and expand our ability to work with juveniles involved in firearms or violent crimes." The incident took place on Feb. 16 but was highlighted on Thursday while BCSO showcased the work of its behavioral health unit and "a new initiative designed to address critical service gaps in the community," according to a press release. Allen said his department had been called to the home of the incident dozens of times prior to the standoff due to problems with the boys and their families, the Albuquerque Journal reported, adding that it is not known how the boys got the gun. The newspaper said no charges have been filed against the boys and that they have not been removed from their home, although the gun seen in the video was seized. "Children are our future, and we know one side is going to say, 'Lock them in jail.' They're 7 and 9 years old. I told you before, numerous times in numerous interviews, that I understand the frontal lobe," Allen said, according to the Albuquerque Journal. Members of the department's behavioral health unit are in contact with the boys' families "providing every recourse possible to assist the children involved," a BCSO sergeant told Fox News Digital. BCSO said its drone "allowed deputies to secure the area swiftly and safely, ultimately preventing a potential deadly force encounter with the juveniles."
Yahoo
10-05-2025
- Yahoo
Huge great white shark spotted swimming near surfers in Pismo Beach. See the video
After surfing for 34 years, David Steiner knows he's not alone in the ocean. The idea of creatures lurking beneath the waves used to freak him out. But now, the Arroyo Grande resident is a bit of a shark enthusiast — and he captures drone footage of the 'king of the ocean' whenever he can. In April, he took videos of great white sharks swimming near Oceano and Pismo Beach. He posted the videos on his Instagram @caveman_476. One video shows a massive shark slowly cruising through the shallow waters off Pismo Beach as surfers wait to catch waves nearby. 'They're definitely seasonal, and they're back in town,' he said. Seeing the sharks on video and understanding their habits eased his fears about encountering them. 'I started really watching what they were doing, and they were just ignoring surfers completely,' Steiner said. 'That kind of helps my mentality with staying in the water.' In 2022, he saw an 8-foot-long shark and a 10-foot-long shark swimming together, and he sailed closer to check them out. 'It's kind of surreal, because, you know you probably shouldn't be tempting fate,' Steiner said. 'But it's too hard to not take the opportunity to just have a longer glance at them.' Normally, he sees sharks swimming out past the furthest waves. When the waves are tall, the sharks travel deeper into the ocean. When the surf is flat, sharks swim about 100 feet from shore, he said. 'They're just like the perfect creature,' he said. 'They're so still. Like, when I had one just right next to me, I didn't know it was there, and then I realized, we never know they're there.' Back in April, Steiner said his friend was chased out of the water by a great white shark between Pier Avenue and Grand Avenue in Oceano. So on April 16, Steiner packed up his drone and set out to find the shark. 'I flew it up and immediately saw it,' he said. For three days, the shark swam to the same spot at 10:45 a.m. Steiner suspected that the shark was hunting for fish in the rip current. Steiner then took the drone to Pismo Beach on his 49th birthday. On April 21, he spotted a 12-foot-long shark that he called Big Mama. 'I swear to God, this thing's body was so fat, I thought it was somebody's boat. I thought it was an orca. And then when I saw it was a great white, I was trembling,' he said. The shark swam near a group of surfers, and Steiner started to worry. 'I have tried flying my drone in people's faces, and they don't react anyway,' he said. 'They wave you off, they don't know what you're trying to tell them. There's no speaker.' Steiner moved his drone above the shark, and luckily, the surfers paddled to shore. When he later posted the video on Instagram, a surfer messaged him and said when he saw the drone, he decided to stop surfing for the day just in case there was a shark nearby. Steiner had a message for swimmers on the Central Coast: 'Don't be afraid of the water,' he said. 'The lack of incidents proves to me that they're not interested.' Steiner recounted an incident in 2019, when a shark approached his paddle board in the water off Oceano. He paddled out about 100 feet from shore, then spotted a 13-foot-long great white shark beside him in the water. 'It popped up right in front of me, and it was bigger than my board,' he said. Then, the shark darted through the water — leaving not a ripple on the surface of the ocean. 'It turned, made a U-turn, and it came to the other side of me and stopped,' he said. A wave rocked the paddle board, and Steiner fell into the water, landing in the patch of ocean where the shark had just appeared. 'I was just waiting to get bit,' Steiner said, but the shark swam away — uninterested in him. To calm himself down, Steiner visualized the videos he'd seen of sharks swimming around surfers without interest. He figured that sharks swim near humans every day without taking a bite. San Luis Obispo County's last recorded fatal great white shark attack happened near Morro Rock in 2021. Before that, only two fatal shark attacks had been recorded in recent history, one in Morro Bay in 1957 and another in Avila Beach in 2003. Considering the number of non-lethal shark encounters that occur regularly, Steiner doesn't worry too much about the big fish. In fact, when he's windsurfing, Steiner will sometimes approach sharks to get a closer look. 'You just, kind of, ride with them and watch them swim. They're not concerned with you,' he said. 'They're just, like, the king of the ocean.'
