Latest news with #e.l.f
Scottish Sun
3 days ago
- Business
- Scottish Sun
Why Hailey Bieber's transformation from nepobaby fangirl to billionaire tycoon spells disaster for spiralling Justin
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) [authenticated-html ] [/authenticated-html] Sign up for the Entertainment newsletter Sign up SHE'S been slammed as the ultimate nepo-baby and fangirl, who married her celebrity crush and then spent years riding off his coattails. But Hailey Bieber got the last laugh this week, after revealing that her massively successful make-up brand, Rhode, has now been sold to e.l.f a whopping $1bn. 13 Hailey has announced the $1bn sale of her brand Rhode to e.l.f. Beauty Credit: Instagram/haileybieber 13 The new deal will see her assume the new role of Chief Creative Officer, Head of Innovation of Rhode, and strategic advisor to e.l.f. Beauty 13 Hailey's now eclipsing husband Justin in fame and fortune Credit: Getty Meanwhile, her husband Justin Bieber seems to be digging himself into an even bigger hole, as he continues his downward spiral - amid rumours that he's squandered millions of his own fortune in recent years. Now, the gulf between them seems to be wider than ever. And with Hailey, 28, all set to take on 'an even bigger role' as part of her brand's acquisition, it looks like the power dynamic has switched between them for good. She's now officially the breadwinner, and it's Justin who's riding off Hailey's coattails. Taking to Instagram to announce the deal this week, the beauty icon told her followers: 'When I launched Rhode in 2022, I always had big dreams for the company and the most important thing for me is to keep bringing Rhode to more spaces, places and faces globally.' She added that she felt 'invigorated, excited and even more ready than ever' to assume her new role as Chief Creative Officer, Head of Innovation of Rhode, and strategic advisor to e.l.f. Beauty.' Hailey's done this on her now outshining Justin Brand and culture expert Nick Ede Speaking exclusively to the Sun, brand and culture expert Nick Ede tells us that Hailey's brand sale is a master stroke - elevating her to the big leagues. And what's even more impressive is that - unlike her BFF Kylie Jenner - she didn't have a reality TV show or sisters with millions of followers behind her to bolster her brand. 'Hailey hasn't had the power of a TV show like the Kardashians, or Rihanna with her music before launching her brand, Fenty,' says Nick. 'She's done this really on her own. Obviously, she's become more famous because of her husband, but she's now outshining him in every way.' Troubled Justin Bieber gives fans a peek inside his night as he skips Met Gala & leaves Hailey to attend big event alone 13 The beauty mogul landed her first ever solo cover for US Vogue this month, cementing her star status Credit: Vogue 13 Justin's recent appearance has caused concern Credit: BackGrid He adds that - unlike some celebrities who put their names to a business, but then check out - Hailey's been heavily involved in every facet of making Rhode a success. And even though she's now struck gold, she's staying committed to growing the business. Nick explains: 'Hailey's not just taking the cheque and leaving. She still wants to be at the helm of the brand, be innovative, and talk to her customers online. 'And with e.l.f. Beauty, they can expand it globally, because a lot of high street shoppers might not actually know about the brand [yet]. This is a very exciting time for her.' Different paths It's certainly a surprising outcome for the Biebers - considering where they both stood in the pecking order when they got married in 2018. Back then, Justin was at the height of his global fame and fortune, having reportedly amassed a fortune of up to $500m. Meanwhile, Hailey was wealthy thanks to her family connections - her father is the The Usual Suspects star Stephen Baldwin - and her credentials as an LA influencer and model, but she hadn't quite made it to the big leagues. Their early years of marriage were spent travelling around the world for Justin's career - with Hailey playing the role of loyal and dutiful wife. However, the balance first started to shift in 2022, when Hailey launched her beauty brand during COVID lockdown. 13 Hailey has said she found a new sense of confidence after welcoming her and Justin's nine-month-old son Jack Credit: Instagram/haileybieber 13 A decade ago, she was mostly known for being the BFF of Kylie Jenner (pictured together in 2015) but she's now rivalled her friend's success Credit: Getty She's said she was heavily influenced by her mother, model Kennya Baldwin, who had long taught her about the importance of a good skincare routine. As one of Instagram's most popular influencers - with a following of 55m - Hailey, who shares nine-month-old son Jack with Justin, leveraged the power of social media. She duly came up with products that her Gen Z followers couldn't get enough of and couldn't wait to share - including her viral phone case that holds her signature lip gloss. Her range also includes skin milks, peptide lip tints, cleansers and moisturisers, which have all been praised highly by skincare experts across the board. Authentic ambassador Nick tells us that the strength of her brand - ever since she launched it three years ago - has been in its authenticity. Just like Victoria Beckham with her own beauty brand, Hailey has spotlit all the products herself, proving to be its greatest asset and ambassador. 'Hailey promotes the products on social media herself,' he says. 'That makes people feel they have their friends recommending things to them. 'Plus, what's great about her [as the face of the brand] is she's elegant. "She's absolutely gorgeous, and pretty natural in many ways compared to other stars we see today who've had so many surgeries. 'She's stylish, sophisticated and is an elegant brand ambassador and entrepreneur.' Ironically, just as Hailey's star started to ascend three years ago with the creation of her brand, Justin's career began to nosedive. 13 Justin's been acting increasingly unhinged in the public eye - posting photos of using drug paraphernalia while driving his motorbike Credit: Instagram 13 Like many child stars, Justin (pictured here in 2011) has struggled with drink and drugs Credit: Getty - Contributor In September 2022, the former child star cancelled the remainder of his 'Justice' tour following a rare diagnosis of Type 2 Ramsay Hunt syndrome, which is a facial paralysis disease. This meant he lost out on an estimated $90m in earnings from the tour, and he was also left owing more than $20m to the tour's promoter, AEG, which he paid thanks to a loan from his then manager, Scooter Braun. Then, a year later, Justin was forced to sell his entire music catalogue for $200m to cover mounting debts. Obviously, this kept him in the lap of luxury, but - in the past few years - insiders have said he's burning money, without bringing any more in. Blowing his fortune The 31 year old hasn't released new music in three years, and he's recently caused concern with his incoherent messages online and dishevelled appearance. There's been some speculation that Justin's increasingly unhinged behaviour, which includes posing with drug paraphernalia online, is linked to his former mentor P Diddy's arrest and ongoing trial. But this has been rubbished by Justin's spokesperson, who said earlier this month that 'Justin is not among Sean Combs' victims'. He'll spend $300,000 at the Nobu at Coachella Bieber insider Nevertheless, general consensus is that Justin is on a downward spiral - and his fortune is reportedly more at risk than ever, as he continues to spend thousands of dollars. Speaking last month, an insider reported that Justin had blown millions on his birthday celebrations in March. 'He's flying in all his friends on private jets to his birthday party, putting it all over Instagram,' they said. 'He'll spend $300,000 at the Nobu at Coachella. [Meanwhile] he hasn't worked in a really long time.' What's more, the troubled singer is also reportedly spending thousands of dollars on his pastor, Judah Smith, who runs the controversial Churchome - a non-denominational church beloved by Beverly Hills celebrities. According to one source, 'Justin started to add Judah to the boards of his businesses - he is buying him $300,000 Rolexes and all this kind of stuff. Everyone around Justin is a part of this church.' Separate lives With Justin's very lavish, seemingly unhinged lifestyle, it seems as if the couple could use this billion-dollar boost more than ever. But it's safe to say that Hailey's new deal comes with certain strings attached. While Justin has been unravelling in public, Hailey is known for being a very clean-cut, responsible businesswoman and influencer - and that's sure to be the expectations placed upon her moving forwards as the brand's Chief Creative Officer. 13 Justin and Hailey were inseparable when they first got married in 2018 Credit: Getty 13 They've since been stepping out more and more alone - as Hailey attended the Met Gala earlier this month without Justin Credit: Getty What's more, the deal is actually comprised of $800m paid in cash and stock, and $200m based on the future growth of the brand over the next three years. With that in mind, Hailey will be focused on making sure the brand continues to soar. To that end, she'll have to do everything possible to make sure that her husband - who was once her path to higher status - doesn't end up becoming a liability. In recent weeks, the pair have stepped out independently. Last weekend, Hailey hit the town with her friends, Kylie and Kendall Jenner, at an LA fashion party. This followed her recent solo jaunts to the Miami F1 Grand Prix and the Met Gala. She also landed her first ever solo cover for US Vogue this month - having previously posed for the publication alongside Justin in 2019. I think we'll see an even bigger rise for is her time Nick Ede The implication is that, at least in the public eye, she's ready to do things alone and she's proving to be all the more popular for it. Rumours have swiftly spread that their marriage is in crisis, as the pair are clearly living very different lives. But, for the moment at least, they continue to be a united front - with Hailey recently insisting in her Vogue interview that they're still as committed as ever. As Nick tells us, whatever might be going on for Justin right now, this really is Hailey's moment. And if she plays her cards right, it could only be the beginning for the beauty mogul. 'I think we'll see an even bigger rise for Hailey,' he says. 'Whether that's her getting her own docuseries, or being the new judge on something like Shark Tank [the US version of Dragons Den], or being an investor in other brands and build them up. This is her time.' As for Justin, he showed his support for Hailey's career milestone this week by reposting her Instagram message announcing Rhode's acquisition. But behind the scenes, it's fair to say that the die has now been cast - and while Justin was the bigger earner in the past, his wife's now bringing home the bacon. Whether he cleans up his act, and manages to stay in the lap of luxury, remains to be seen. 13 Hailey and Justin in happier times in 2020 Credit: Getty
Time of India
3 days ago
- Entertainment
- Time of India
Justin Bieber does a total 180 after Vogue drama, reacts to Hailey's $1B Rhode deal
Justin Bieber is entering his proud husband era, and honestly? It is giving supportive king energy. As Hailey Bieber finalises a billion-dollar deal for her beauty brand Rhode, Justin took to Instagram to shower his wife with praise, publicly this time. After Justin Bieber's Vogue drama, is he trying to become a better husband? ICYMI: Hailey, 27, just made serious beauty business history. On 28 May, the model turned mogul announced that Rhode had been acquired by e.l.f. Beauty for a jaw-dropping $1 billion. Yes, with a B. She is staying on as Chief Creative Officer and Head of Innovation, while also serving as a strategic advisor for e.l.f. Basically, she is still running the show, now with even more power moves in her back pocket. Justin Bieber supports Hailey after the Rhode deal In a heartfelt Instagram post, Hailey reflected on her brand's rapid rise since its 2022 launch. She said her dream was always to expand Rhode to 'more spaces, places, and faces globally.' And, the dream just got a billion-dollar upgrade. Justin, 31, posted a stunning photo of Hailey along with a screenshot of the announcement, making it clear he is Hailey's No. 1 fan. This sweet shoutout comes just days after he publicly owned up to a past moment of shade, when he once told Hailey she would never land a Vogue cover. Now that she has, he apologised in full, admitting he acted out of feeling disrespected and that he has grown since then. Growth looks good on him. Justin Bieber and Hailey's divorce rumours The couple, who welcomed their son Jack Blues Bieber last August, have faced swirling rumours about their marriage, but they are making it clear: it is solid. Hailey recently said that Justin's experience with fame has helped her deal with the pressures of public life, noting that he reminded her: you do not win against the internet, so do not try. Hailey Bieber supports Justin's business Oh, and they are still matching as business partners too. In April, Hailey teased a new leather jacket designed to support Justin's upcoming fashion label Skylrk. From fashion to billion-dollar boardrooms, the Biebers are building an empire, and doing it side by side.
Economic Times
3 days ago
- Entertainment
- Economic Times
Justin Bieber's subtle support shines as Hailey Bieber sells Rhode for $1 billion- here's what Justin did
Amidst divorce rumors, Justin Bieber quietly celebrates Hailey's Rhode securing a $1 billion acquisition deal with e.l.f. Beauty. Sources say Justin is incredibly proud, having witnessed Hailey's dedication to building Rhode from the start. Hailey will continue to lead Rhode's creative vision as Chief Creative Officer under e.l.f. Beauty. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads What did Hailey say about the deal? How did Justin react publicly? FAQs Tired of too many ads? Remove Ads Amidst the swirling divorce rumors, Justin Bieber 's reaction to his wife's biggest milestone deserves attention. Hailey Bieber 's beauty brand, Rhode , just secured a $1 billion acquisition deal with e.l.f. the internet speculated about their marriage, Justin chose to quietly celebrate Hailey's win. He showed his support in a low-key report says he's 'beyond proud' and has always backed her passion. Hailey will continue leading Rhode's creative vision under e.l.f. Beauty as the brand steps into its next global Wednesday, May 28, Hailey announced that e.l.f. cosmetics bought her beauty brand Rhode for $1 billion. Justin Bieber's seen how hard she's worked from day one. Hailey dedicated herself to building Rhode. He's thrilled for her and supports this next step, as per a report by explained the major business decision on Instagram. 'When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,' she captionedOn Instagram, Hailey declared that she would now be e.l.f. Beauty's Chief Creative Officer, Head of Innovation, and strategic next chapter will be even more amazing together, she said, thanking her "supportive" Rhode community and her Rhode team for their an interview with Allure, Hailey clarified that she had lofty aspirations and goals for her brand and concentrated on what was immediately in front of her when launching said that "vibes matter!" "Vibes matter!" was Hailey's response when asked why she chose to partner with the e.l.f. later posted screenshots of her post and caption to Instagram without any caption. Hailey Bieber also reacted to his also posted a photo dump after Rhode's acquisition, one of his favorite things. Two photos of the couple appear after clicking past the first photo of him and a friend golfing. The first shows a smiling Hailey leaning back onto her husband, who grabs her chest and whispers, as per a very proud and supportive, having seen her build Rhode from the ground will continue as Chief Creative Officer and Head of Innovation at e.l.f. Beauty.
Int'l Business Times
4 days ago
- Business
- Int'l Business Times
'Vibes Matter!' Hailey Bieber's Beauty Brand Sells to e.l.f. Cosmetics in Billion Dollar Deal
Hailey Bieber signed a deal with renowned makeup company e.l.f, allowing them to buy her beauty brand, Rhode, for $1 billion. The 28-year-old model and socialite will continue to be a part of Rhode's leadership, retaining her roles as chief creative officer and head of innovation. She will also continue to supervise creative efforts, product innovation and marketing. The deal was announced in a press release shared by the makeup giant. "Vibes matter!" Bieber told PEOPLE Magazine of her decision to accept the deal. "We can't wait to bring rhode to more faces, places, and spaces. From day one, my vision for rhode has been to make essential skin care and hybrid makeup you can use every day," She shared in a statement. "Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally." In 2024, Rhode earned the title of No. 1 skincare brand in Earned Media Value. "Thank you to the amazing rhode team who have helped me build over the years. I couldn't have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!" Bieber continued in her statement. "When you're launching a brand, you're just so focused on what's right in front of you at the time. And of course, you always have really big dreams and really big goals for it. This is definitely one of those things being realized. I could have never anticipated that it would happen at this exact time," Bieber said during an interview with Allure. Originally published on Enstarz
Yahoo
4 days ago
- Business
- Yahoo
ELF Q1 Earnings Call: Revenue Misses Expectations as Tariff Uncertainty and Rhode Acquisition Take Center Stage
Cosmetics company e.l.f. Beauty (NYSE:ELF) missed Wall Street's revenue expectations in Q1 CY2025 as sales rose 3.6% year on year to $332.6 million. Its non-GAAP EPS of $0.78 per share was 8.3% above analysts' consensus estimates. Is now the time to buy ELF? Find out in our full research report (it's free). Revenue: $332.6 million (3.6% year-on-year growth) Adjusted EPS: $0.78 vs analyst estimates of $0.72 (8.3% beat) Adjusted Operating Income: $63.71 million vs analyst estimates of $63.37 million (19.2% margin, 0.5% beat) Operating Margin: 13.3%, up from 5.3% in the same quarter last year Market Capitalization: $5.10 billion e.l.f. Beauty's latest quarter was shaped by a mix of continued market share gains, strong international expansion, and product innovation, even as U.S. sales growth moderated. CEO Tarang Amin highlighted, 'Q4 marked our 25th consecutive quarter of both net sales growth and market share gains,' with particularly strong momentum in international markets and new launches like Glow Reviver Melting Lip Balms. Management attributed the quarter's performance to successful shelf-space expansions at key retailers, ongoing growth in both digital and retail channels, and a disciplined marketing strategy. Gross margin improvements were driven by favorable foreign exchange and lower transportation costs, partially offset by a changing product and price mix. Looking forward, management's outlook is defined by tariff-related uncertainty and the anticipated integration of the Rhode brand. CFO Mandy Fields explained, 'Given the broad range of outcomes on tariffs, we are not providing a fiscal 2026 outlook at this time.' The company is implementing a $1 price increase across its global portfolio, effective August 1, as part of its mitigation efforts. Amin emphasized ongoing supply chain diversification and plans to accelerate international expansion, particularly with upcoming retail launches in Europe. The acquisition of Rhode is seen as a key lever for future growth, with management highlighting plans to leverage e.l.f. Beauty's marketing and retail expertise to scale the brand, especially through its Sephora partnership. Management cited international expansion, product innovation, and disciplined marketing as primary drivers of the quarter's results, while tariff uncertainty and the pending Rhode acquisition influenced forward-looking commentary. International growth acceleration: e.l.f. Beauty's international net sales grew 19% in the quarter, outpacing U.S. growth and benefiting from new launches in markets like Germany, the Netherlands, and Mexico. CEO Tarang Amin noted the company's international segment is 'the fastest-growing part of our business,' reflecting a multi-year expansion strategy. Shelf-space expansion impact: Recent expansions in retailer shelf space, including Target and Walmart in the U.S. and multiple new retailers internationally, contributed to higher unit volumes. Management stressed that ongoing negotiations and successful launches at retailers like Kruidvat and Rossmann are expected to deepen market penetration. Product innovation pipeline: New launches such as Glow Reviver Melting Lip Balms and Sheer For It Blush drove sales momentum, with Amin reporting strong consumer response and rapid sellouts. These launches were accelerated based on community feedback, illustrating e.l.f. Beauty's agile approach to innovation. Tariff mitigation strategy: Facing higher U.S. import tariffs on goods produced in China, e.l.f. Beauty is deploying a three-pronged mitigation plan: a $1 price increase per product, supply chain diversification to reduce China dependency, and further business diversification through international sales. Management estimates a $50 million annualized cost impact at current tariff rates. Pending Rhode acquisition: The definitive agreement to acquire Rhode, a direct-to-consumer beauty brand, is seen as a complementary addition to e.l.f. Beauty's portfolio. Amin highlighted Rhode's rapid sales growth, strong profitability, and unique community engagement model, while CFO Mandy Fields expects the acquisition to be accretive to sales and earnings once it closes. Management's outlook for the year highlights tariff uncertainty, integration of the Rhode acquisition, and continued international expansion as major factors influencing future performance. Tariff impact and pricing: The trajectory of U.S. import tariffs on Chinese goods remains a key risk. Management's $1 price increase across brands is intended to partially offset higher costs, but the timing and extent of tariff changes could materially affect gross margins and profitability. Scaling Rhode and new markets: The upcoming integration of Rhode, including its planned rollout in all Sephora stores across the U.S., Canada, and the UK, is expected to drive incremental growth. Management aims to leverage e.l.f. Beauty's marketing and retail expertise to boost Rhode's brand awareness and global reach, while maintaining Rhode's independent operations and team structure. Supply chain and international growth: Ongoing diversification of production outside China, expansion into new European markets, and shelf-space gains at major retailers are expected to support growth and resilience. Management is also monitoring the elasticity and consumer response to the announced price increases, especially as competitors may implement similar strategies. The StockStory team will be closely watching (1) the effectiveness of the $1 price increase in maintaining volume and profitability, (2) progress on international retail launches and shelf-space gains, and (3) the integration and early performance of Rhode within e.l.f. Beauty's portfolio. Additional tariff updates and consumer responses to pricing actions will be key milestones in assessing execution. e.l.f. Beauty currently trades at a forward P/E ratio of 25.2×. Is the company at an inflection point that warrants a buy or sell? Find out in our full research report (it's free). Donald Trump's victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs. While this leaves much uncertainty around 2025, a few companies are poised for long-term gains regardless of the political or macroeconomic climate, like our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
