Latest news with #e.l.f.BEAUTY
Yahoo
4 hours ago
- Business
- Yahoo
e.l.f. Beauty (NYSE:ELF) Partners With Hello Sunshine To Empower Young Women
e.l.f. Beauty recently announced a partnership with Hello Sunshine to launch Sunnie, a brand aimed at empowering young women. This aligns with the company's focus on community and empowerment, likely complementing its strong financial performance in the last quarter. The company's shares surged 97% over this period, potentially influenced by its successful business initiatives like store expansions in Europe and a sizeable share repurchase program. The broader stock market faced volatility due to geopolitical instability and awaited Federal Reserve decisions, but e.l.f.'s initiatives may have attracted positive investor sentiment amid these challenges. We've spotted 2 weaknesses for e.l.f. Beauty you should be aware of. Diversify your portfolio with solid dividend payers offering reliable income streams to weather potential market turbulence. The partnership between e.l.f. Beauty and Hello Sunshine to launch Sunnie could potentially enhance the company's market presence among young women, aligning with its community-focused goals. This move may positively influence e.l.f.'s long-term narrative centered around digital and international expansion. By opening new revenue channels, it could bolster the firm's financial performance and possibly support the projected 9.1% annual revenue growth. Over the five-year span, the company's total shareholder return, combining share price and dividends, achieved a very large gain of approximately 591.08%. This long-term performance stands in contrast to recent underperformance compared to the US market and industry benchmarks over the past year. Moreover, recent shares surged 97%, suggesting strong investor confidence in the company's strategic initiatives and aligning share repurchase efforts. The current share price is slightly below analyst consensus price target, suggesting potential room for growth if the forecasts are materialized. Insights from our recent valuation report point to the potential overvaluation of e.l.f. Beauty shares in the market. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:ELF. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@
Forbes
10 hours ago
- Entertainment
- Forbes
Reese Witherspoon Launches Hello Sunshine Sister Brand For Gen Z
Reese Witherspoon is having a busy week. The day after she announced a podcast deal with iHeartMedia for her monthly book club, she pulled back the curtain on Sunnie, a Gen Z-focused sister brand to her media juggernaut Hello Sunshine. On stage at Cannes Lions on June 18, Witherspoon shared the vision for Sunnie, designed to inspire the next generation of young women through storytelling and experiences to reclaim their time, follow their curiosity and step into their power and guided by an advisory board of 20 teenage girls. 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' said Witherspoon. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' Part of Candle Media, Hello Sunshine centers women in stories across platforms from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series, and is home to Reese's Book Club. Projects include 'The Morning Show,' 'Daisy Jones and the Six,' 'Little Fires Everywhere' and 'Big Little Lies.' Sunnie, which aspires to 'build a community rooted in joy, curiosity, and real self-expression,' is launching with partner e.l.f. Beauty as its foundational partner and features collaborations out of the gate with Gen Z creators including Lana Condor and Hello Sunshine Collective talent Molly Carlson and Raegan Revord on topics including confidence and creative outlets to culture-driving trends, like fashion, entertainment, sports, STEM, and mental health. Sunnie also has formed strategic alliances with organizations including Child Mind Institute, Être, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University as the official University Partner. To ground the platform in real insights, Hello Sunshine also partnered with Être and YPulse to commission a national research report titled The Gen Z Rewrite, which surveys 1,000 girls ages 13–18. 'Young women – despite the many pressures they face – are intentionally creating space for joy,' said Maureen polo, head of direct to consumer at Hello Sunshine. 'They're writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. And yet, 75 percent say advertising rarely reflects how they actually talk, dress, or act — a clear signal that the industry still isn't truly seeing them. Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives, not how adults assume they do.'
