Latest news with #eGifter
Yahoo
14-05-2025
- Business
- Yahoo
Fighting Fraud and Removing Friction: eGifter Merchants™ Equips Brands to Navigate Gift Card Industry Challenges
HUNTINGTON, N.Y., May 14, 2025 (GLOBE NEWSWIRE) -- eGifter, a global leader in gift card technology, announces the relaunch of its eGifter Merchants™ website, giving brands a simpler way to access information to strengthen gift card programs, overcome operational challenges, and drive new revenue. Launched by technologists in 2011, eGifter builds configurable, merchant-focused gift card solutions grounded in sound technical frameworks. With this relaunch, eGifter provides merchants with a clear roadmap to combat fraud, reduce friction, and break free from rigid systems—delivering modern, flexible gift card experiences. 'We designed the new eGifter Merchants site to help brands solve their unique gift card challenges,' said Tyler Roye, CEO and co-founder of eGifter. 'It's not a one-size-fits-all platform; we're giving merchants the control, flexibility, and support they need to address pain points and scale.'Key eGifter Merchants Solutions Include: eGifter Gift Card Storefront™ — Turnkey, white-labeled storefront that drives growth across digital and physical gift card channels—backed by built-in card-not-present fraud indemnification for secure, worry-free transactions. eGifter B2B Sales Portal™ — Self-service portal that simplifies bulk corporate orders, reducing manual workload and increasing B2B margins. eGifter SmartKYB™ — Automated business verification that accelerates onboarding of legitimate corporate clients and keeps fraudsters out. eGifter Engage™ — Flexible tool to issue gift cards for guest appeasement, marketing, or any non-payment use case, strengthening customer relationships and improving retention. eGifter Merchandise Returns API™ — RESTful API that transforms refunds into stored value, helping retain revenue and drive repeat purchases. eGifter Group Gifting™ — Standalone or add-on feature to acquire new customers, boost average order value, and drive traffic by letting multiple buyers contribute to a shared digital gift. As a technology-first company, eGifter continually innovates to help merchants stay ahead in the evolving gift card market. Visit to explore the new site and see how eGifter can transform your gift card program. About eGifter Founded in 2011, eGifter is a leading gift card technology company powering consumer, merchant, and enterprise solutions for top brands. The eGifter ecosystem includes where consumers shop thousands of gift cards for gifting and personal use; eGifter Rewards™ and Rewards Express™ for businesses to send bulk gift cards for incentives, rewards, and promotions; and eGifter Merchants™, building branded gift card programs with white-label storefronts, B2B tools, appeasement solutions, and global payments. Contact:Shelley Huntershelley@ A photo accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
08-04-2025
- Business
- Yahoo
eGifter SmartKYB™ Goes Global to Streamline Vetting of B2B Gift Card Buyers
Person running SmartKYB™ validation on computer HUNTINGTON, N.Y., April 08, 2025 (GLOBE NEWSWIRE) -- eGifter announces the global availability of its award-winning business verification platform, eGifter SmartKYB™, built to help merchants, brands, and partners onboard B2B gift card buyers faster and more securely. Initially launched in the U.S., the platform now supports international programs and fraud prevention. According to a 2024 study by Market Research Future, loyalty and incentive gift cards are the fastest-growing segment of the industry, fueled by rising demand for digital rewards in employee, customer, and channel programs. But as the market expands, so does the potential for fraud, especially in bulk and B2B sales. To stay ahead, businesses are turning to Know Your Business (KYB) protocols to verify the legitimacy of buyers. eGifter SmartKYB™ was built to make that process easier, faster, and more secure. 'eGifter SmartKYB reduces B2B onboarding time by over 80%, freeing teams to focus on real customers instead of chasing paperwork,' said Tyler Roye, CEO and Co-Founder of eGifter. 'It's not just a compliance and fraud solution. It's an operational win that also helps businesses build stronger relationships with the customers that matter.' Recognized with the 2024 Incentive Marketing Association (IMA) Excellence Award for Innovation & Technology, the platform automates the collection and organization of critical verification data, giving teams everything needed to make faster, more informed decisions. The secure, customizable workflow supports internal reviews with: Business verification data for U.S. and international entities AML and watchlist screening results from global risk databases Bank verification documentation to support due diligence Custom risk rule settings to highlight key fraud indicators eGifter SmartKYB™ is available to merchants, processors, and B2B partners—even without other eGifter services. As a stand-alone platform, it speeds up onboarding while keeping businesses in control of approvals. To learn more or request a demo, visit: About eGifter eGifter is a gift card technology company delivering everything gifting across B2C, B2B, and merchant-branded programs. At consumers shop thousands of gift cards for personal gifting and everyday purchases. Businesses rely on eGifter Rewards™ and Rewards Express™ to send bulk gift cards for employee incentives, customer rewards, points redemption, and promotions. eGifter Merchant Solutions powers first-party gift card programs for top retailers and merchants, offering white-label storefronts, B2B programs, appeasement tools, global payment capabilities, and more. Learn more at or A photo accompanying this announcement is available at CONTACT: Contact: Shelley Hunter shelley@ in to access your portfolio
