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The Mainichi

Japan rock star Hyde serving as tourism ambassador meets Austrian leader at Osaka Expo

OSAKA -- Rock musician Hyde, who has been serving as a tourism ambassador for Austria since January 2024, met Austrian President Alexander Van der Bellen at the European country's pavilion during a recent visit to the World Expo in Osaka. The ex-L'Arc-en-Ciel singer was appointed as tourism ambassador in recognition of his contributions to the music industry over the years, and last June he filmed a music video in the capital of Vienna. He has been actively promoting the country through his social media accounts and other means. After meeting with Van der Bellen during the May 23 visit, Hyde said, "Vienna is a city with beautiful scenery and friendly people. I want to try going to other parts of the country as well." Astrid Steharnig-Staudinger, CEO of Austria Tourism, commented, "I hope that people will get to know Austria, which has many other attractions besides classical music, such as beautiful nature and a modern side." Outside the pavilion at Expo 2025 Osaka, Kansai, Austrian glass producer Swarovsky is displaying a hat it has made for the singer.