Latest news with #experiential
Travel Weekly
a day ago
- Entertainment
- Travel Weekly
Hyatt all-inclusives are getting into immersive offerings
That today's luxury travelers are seeking immersive programming is well established. The all-inclusive sector, however, has traditionally focused on a relatively straightforward formula, centered less on immersion and more on sun, sand and endless buffets. Ana Tomicevic But as the industry evolves to tap into experiential demand, market leader Hyatt Hotels Corp. is bolstering its portfolio of 140-plus all-inclusives with programming that Ana Tomicevic, global vice president of brand and marketing for Hyatt's Inclusive Collection said is designed to "take things to the next level." "We know people want unique experiences, and our properties do a great job of doing that today," Tomicevic said. "But how can we innovate even more?" While the all-inclusive industry as a whole has made significant strides in elevating its culinary offerings over the years, raising the bar further on food and beverage remains a key focus, according to Tomicevic. She pointed to recent developments such as the Secrets Tulum Resort & Beach Club's vegan restaurant and the Hyatt Vivid Grand Island's "eco-garden," where the Cancun resort sources some of its farm-to-table ingredients. As part of its more Gen Z-oriented positioning, the adults-only Hyatt Vivid concept also emphasizes what Tomicevic describes as a "casual over formality" dining approach, featuring grab-and-go poolside taco trucks and ceviche bars that eliminate traditional restaurant wait times. A poolside pop-up at a Dreams resort, created in partnership with MasterChef Junior. Photo Credit: Inclusive Collection The company's newest and perhaps most unconventional dining program targets even younger foodies. Earlier this year, the Inclusive Collection unveiled a program created in partnership with the culinary competition television series "MasterChef Junior," rolling out kid-friendly experiences and menu offerings inspired by the show across select Dreams resorts. Designed for children ages 6 to 12, activities include a Mystery Box Challenge at the Explorer's Club kids club, where children compete to create themed dishes, and pop-up poolside activations like a customizable Popsicle station. "For kids, by kids" menus are crafted by "MasterChef Junior" season 9 winner Bryson McGlynn and season 8 semifinalist Ivy Childs. McGlynn's menu showcases dishes like Alabama Pow Pow Shrimp Tacos, made with Cajun-battered shrimp, while Childs' features the Jacky O' Chicken, panko-crusted chicken breast paired with mustard, thyme, tomato and capers, among other ingredients. The MasterChef Junior programming and menus are currently available at four Dreams properties in Mexico and the Caribbean, with expansion to a dozen more Dreams resorts set to follow shortly. "We're really trying to expose kids to different flavors and different cuisines," Tomicevic said. "Instead of just having chicken nuggets and fries, we're introducing them to different tastes and different experiences through cooking." Fitness and other activities Culinary isn't the only area where the Inclusive Collection is expanding its programming. As part of Hyatt's partnership with Peloton, the portfolio has also been introducing the fitness brand's eponymous exercise bikes to Inclusive Collection properties, with guests able to connect their Peloton and World of Hyatt loyalty program accounts and earn points during workouts. "You're burning your calories, and you're earning points at the same time," Tomicevic said. The immersive focus also extends to what Tomicevic describes as more "culturally relevant" experiences and entertainment. She points to offerings like traditional temazcal sweat lodge rituals available at several properties or pottery wheel throwing, one of many activities offered at the Hyatt Vivid Grand Island. The Inclusive Collection's experiential push comes as Hyatt's all-inclusive business posts strong gains -- up 7% in booking pace for the second quarter -- even as economic uncertainty puts pressure on broader U.S. leisure demand. "People are really being more sensitive in how they spend their money," said Tomicevic, who added that the format's inherent value proposition appeals to cost-conscious travelers. "We know that's a reality, and I think that is benefiting all-inclusive." Also helping drive demand is the Inclusive Collection's continued expansion. Just this month, the portfolio announced the opening of the Secrets Baby Beach Aruba and the Secrets St. Lucia Resort & Spa, the collection's first Secrets resorts on those islands. "Aruba has never traditionally been an all-inclusive market, and in St. Lucia, while there are some all-inclusives, it's not a traditional one either," Tomicevic said. "So those are definitely going to be interesting."
Travel Daily News
22-05-2025
- Business
- Travel Daily News
Agentic AI is silently transforming the travel and leisure industries
Global travel to hit record 5.2 billion in 2025, driven by experiential demand and personalized planning through Agentic AI technology. The number of people traveling globally is expected to reach an all-time high in 2025, as worldwide leisure and business travel is expected to keep increasing despite the economic uncertainty. Overall, it is estimated that 5.2 billion people will fly internationally by the end of this year, which would mean a 6.7% increase from 2024, according to data from the International Air Transport Association (IATA). Not only is the number of travelers increasing, but their behavior is changing. Travelers see a proliferation of options thanks to new technologies actively explored by young consumers. The American Express 2025 Global Travel Trends Report shows that 60% of global respondents plan to book a trip around entertainment or sporting events in 2025, reinforcing that traveling for experiences continues to grow as a driving force. Perhaps more interestingly, 70% of Millennials and Gen Z surveyed want to plan trips that focus on enjoying the journey as much as the destination. It is precisely in this context that Agentic Artificial Intelligence (AI) is redefining the tourism, travel, entertainment, and leisure industries, radically transforming how people make decisions and plan their experiences within the next couple of years. The dusty travel brochure and the endless internet searches are about to become relics of the past, yielding to a convenient, omnipresent, predictive AI-based virtual assistant (agent) format. This foreseeable transition means a dramatic change in the traditional consumer logic based on mass advertising, recommendations from friends, or intuition. Agentic AI agents analyze massive amounts of data, from previous personal travel preferences to personal interests, real-time reviews, and social media behavior patterns, to offer relevant hyper-personalized recommendations. That is, a virtual travel agent that not only knows your dream destination but also anticipates your culinary tastes, accommodation preferences, and even your mood and the weather conditions on any given day. The biggest beneficiaries of this revolution will undoubtedly be consumers. They will gain access to experiences more tailored to their individual needs and desires, optimizing their time and budget. Although grim predictions about AI surface continually, the technology will effectively democratize access to information, allowing the discovery of hidden gems and personalized offers that were previously inaccessible or hard to find. From booking a flight at the best price to suggesting a show that perfectly matches each person's interests in a group, Agentic AI apps like Mottli will act as an expert curator of experiences in real time. Recent data illustrates that this trend is already taking place. A recent report by the Business Research Company states that artificial intelligence (AI) in the travel market size will grow from USD 123.72 billion to USD 165.93 billion in 2025, and the potential for increasing innovation on features and synergies with other apps becomes bigger as these tools are getting refined on a daily basis. Furthermore, it is important to consider that AI will not be limited to the planning phase. During the trip or leisure experience, Agentic AI agents will act as an intelligent and proactive companion, offering dynamic recommendations based on traffic or helping avoid peak hours in crowded places, and even resolving unexpected problems. As is the case in most industries, Agentic Artificial Intelligence is not just a passing trend in the realm of travel, entertainment, and leisure; it is a fundamental shift that will profoundly alter how we enjoy our free time and spend our money. Those who understand and embrace this new model will be better positioned to thrive in a future where personalization, efficiency, and prediction will be the cornerstones of the consumer experience.
Yahoo
08-05-2025
- Business
- Yahoo
Raleigh's Crabtree Valley Mall finally lands a tenant for long-vacant Sears space
A new business is finally moving into the old Sears at one of the most popular malls in the Triangle. The former department store that's been vacant for years at Crabtree Valley Mall will reportedly be transformed into a DICK's House of Sport. According to Triangle Business Journal, public records show that the space will undergo partial demolition, new exterior entry features, and interior construction, nearly a decade after Sears announced its exit. In 2018, news came that the company would be shutting down its Crabtree Valley Mall department store as part of a company-wide sweep to close 'unprofitable' stores, The News & Observer previously reported. Since then, the 168,000-square-foot building and 3.3-acre property have sat empty. 'Your destination for sport' But soon, it'll be the state's second DICK's House of Sport — a first in Raleigh. Designed to be a 'destination devoted to your game,' it is a multi-sport experiential store that the retail company rolled out in 2021. There are now 22 stores across the U.S. and plans to open over a dozen more, TBJ reported. Just like the traditional Dick's Sporting Goods stores, DICK's House of Sport concept offers sportswear and gear, along with in-store interactive spaces, like a golf bay, climbing wall plus expert services for golfers, bikers and softball and baseball players, according to its website. Details of an opening date have not been announced. Dick's Sporting Goods and Crabtree Mall haven't responded to request for comment when contacted by The News & Observer. . Popular sporting goods brand plans new interactive store & outdoor field at Durham mall
Trade Arabia
06-05-2025
- Business
- Trade Arabia
Two Earth Hotels to open in Saudi Arabia
Earth Hotels, a conscious and design-forward hospitality group built for the modern, mindful traveller, is setting the stage for its bold new openings across Saudi Arabia and Europe. With a collective project value of over $202 million, the brand is pushing the boundaries of experiential hospitality through four distinctive urban resorts in Riyadh, Jeddah, Lisbon, and Porto - each designed with a deep local cultural connection, sustainability and creativity. First to make waves in the kingdom will be Earth Riyadh, opening in Q3 2026. More than a hotel, Earth Riyadh is an experience - one that fuses the pulse of Saudi culture with laid-back vibes, bold locally inspired designs, and purposeful hospitality. Located in the Al Maathar district, close key attractions and the Diplomatic Quarter, Earth Riyadh features 86 signature rooms, lofts and suites tailored for the corporate road warriors and leisure travelers seeking to immerse themseves in high energy locally connected experiences. The design, fresh and unapologetically youthful, is the 'third place' locals, visitors and the creatives of this vibrant city can enjoy with authentic community engaging spaces, events and activations are a focis of the brand all year round. From a vibrant Eatery bar and lounge to a boutique wellbeing space , a music room, co-working zone, and rooftop lounge, this is where style and substance intersect. Following closely behind is Earth Hotel and Living Jeddah Waterfront, launching in Q3 2027. Positioned on a prime waterfront plot set to create Jeddah's first integrated urban community by the sea. The property will offer a unique hybrid hospitality and entertainment experience with a place to stay, live, dine and entertain. Its design shall be inspired by the hertiage architecture of the region with a modern take- housing 110 hotel rooms and 179 fully serviced 'Earth living' apartments. Earth Jeddah is designed to bring together travelers and locals in spaces that inspire connection and wellbeing. Earth Jeddah will feature co-working zones, event and social spaces , a retail component accessible from the waterfront corniche. Guests can recharge in an expansive wellbeing and longjevity hub offering cryotherapy, float therapy, and high-performance training zones to name a few. It's bold, it's purposeful, and it's built for those who want more than just a place to stay. Alan Honein, Founder & Chief Executive Citizen at Earth Hotels, said: 'Our vision for Earth Hotels has always been about creating experiences that are design-led, community-first, and deeply connected to their environment. With the expansion into Riyadh and Jeddah, we're bringing our DNA to destinations that are dynamic, youthful, and on the rise, and we're proud to be part of this cultural moment.'
