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Expert testimony in an era of skepticism of expertise
Expert testimony in an era of skepticism of expertise

Reuters

timea day ago

  • General
  • Reuters

Expert testimony in an era of skepticism of expertise

June 03, 2025 - The public discourse in America surrounding the value of expertise — specialized knowledge in a particular subject matter gained over years of study and experience — has markedly shifted over the past several years. Where individuals once looked to so-called "traditional institutions" — academia, old-guard print media, books, or network TV — for news and information, many now look to social media or alternative news outlets that align with a certain viewpoint or ideology. This shift in news/information consumption aligns with a growing skepticism toward expertise in everyday life, including skepticism of scientific, medical and legal experts. While American courtrooms have mechanisms that insulate them from the shift away from reliance on experts, the jury pool may still be affected by this change. Because expert testimony is a critical aspect of jury trials, we provide recommendations for tailoring expert testimony to accommodate jurors' changing preferences and to overcome the skepticism that they may bring to the courtroom. The change in preferred news and information sources has resulted in a pronounced difference in the way that average Americans receive and digest information. Today, approximately one in five Americans say they regularly get news from news influencers on social media, according to the Pew Research Center. Unlike traditional formats, information shared on social media sites is chopped into seconds-long snippets and presented by individuals of largely unknown or unverified qualifications, as reported by The New York Times, "For Gen Z, Tik Tok Is the New Search Engine." Sept. 16, 2022. As a result, an individual with only anecdotal knowledge of a complex issue such as ADHD ("TikTok Misinformation is Warping Young People's Understanding of ADHD," ScienceAlert, March 21, 2025) may be presented opining on the condition alongside — and apparently co-equal to — a Ph.D. psychologist with decades of experience. This contrasts with the traditional-news format in which only vetted "experts" were given a platform to speak to the masses. Commensurate with the evolution in the ways Americans consume news and media, there has been a recent systemic departure from reliance on expertise in everyday life. With access to unlimited information and online encouragement to "do your own research," Americans are placing less value in expertise, which manifests in multiple ways. Americans are losing trust in science. A 2023 survey by the Pew Research Center showed that 57% of Americans say science has a mostly positive effect on society, compared with 73% in January 2019. This loss of public trust in science matters because "[p]eople with greater trust in scientists are more likely to align their own beliefs and actions with expert guidance and understanding," the report concluded. Americans have also demonstrated a shift away from reliance on experts in the medical field, which was accelerated by the COVID-19 pandemic. The Association of American Medical Colleges attributes the shift to several factors, including that people are overwhelmed by information, the country is increasingly socially divided and politically polarized and trust in traditional institutions is eroding. Changes in the way average Americans consume information and the loss of trust in science means the jury pool is changing. Today's jurors, unlike those of 30 years ago, each have a powerful computer in their pockets that is connected via the internet to virtually all human knowledge (not to mention the budding field of AI). These jurors are much more likely to view themselves as capable of researching complex questions to gain expertise on a given subject matter than their predecessors. Jurors are normally instructed not to use outside sources for information, and there have been instances where such use has led to mistrial. Against this backdrop, what is a trial attorney to do? Experts are important in the courtroom. They are the only avenue by which a jury can be presented with opinions based on scientific, technical, or other specialized knowledge. (See Federal Rules of Evidence 701 and 702.) It is also the experts' job to make complicated and often dry technical material both accessible and engaging to lay jurors. And experts matter to cases and case outcomes. For example, in the extremely high-profile murder trial of Derek Chauvin in 2021, in the death of George Floyd, the medical experts are widely considered to have been key to guiding the jury's understanding of the case, particularly Dr. Martin Tobin, a pulmonologist and critical care specialist, as reported in The New York Times. Dr. Tobin's testimony guided the jury through his analysis of hours of video footage of the arrest of Floyd, highlighting critical details in the videos. He also provided an anatomy lesson on the structure of the airway and operation of the lungs, with instructions for jurors to place their hands on their own necks to illustrate the areas he was describing. Other high-profile cases in which expert testimony has played a critical role include the OJ Simpson murder trial (forensic scientists), and various opioid litigations (public health and pharmaceutical industry experts). Patent litigators need effective expert testimony in every single one of their cases. How do trial lawyers meet this critical need for expert testimony given the current skepticism toward expertise? In some ways, the courtroom is uniquely insulated from the shift away from reliance on 701 of the Federal Rules of Evidence safeguards against parties offering unreliable opinions from lay witnesses. And Rule 702 requires courts to undertake rigorous analyses of the reliability and relevance of opinions offered by expert witnesses. See, "The New Daubert Standard: Implications of Amended FRE 702," JDSupra, May 17, 2024. But the courtroom is not immune to changes in the way that society prefers to receive and digest information. Jurors today bring their habits for consuming information into the courtroom with them. They may also have shorter attention spans and strong convictions that complicated issues are simple and they can figure them out on their own. Trial attorneys must adjust to accommodate these changing preferences; they should adapt to use the changing jury pool to their advantage. Do not rely on an expert's credentials alone. Academic degrees and experience are important in establishing an expert's credibility and the admissibility of their testimony, but attorneys cannot rely on an expert's qualifications alone to persuade jurors. Jurors are not going to believe an expert just because of their degrees or the number of papers they have published. Similar to the social media news providers, the best experts have the ability to connect with both the material they are presenting and the audience, which comes across as more authentic. One benefit of not relying on credentials alone is that it opens the door to junior, more enthusiastic experts who may have previously been dismissed as lacking the gravitas assumed to come with age. Create relatable expert narratives. No one likes listening to a seemingly endless march through boring, technical material, but certain areas of law (patent, products liability, etc.) can require the presentation of large amounts of technical data. Even worse than boredom, inauthenticity renders obvious "hired guns" especially risky in this environment of skepticism. In contrast, skilled experts can tell a story that not only makes the technical information understandable and relatable to the jury, but also gives them a reason to care about the outcome. What can the expert provide that a juror could not get from his/her own internet research? The best expert testimony incorporates opportunities for the expert to interject personal experiences with the technology or field of expertise to make it more relatable, such as research that they care about personally or that solved a problem they faced in their own career. Effective expert testimony will also incorporate engaging material such as testing that the jury can see with their own eyes or personalized tutorials on the technical issues at hand, like the one presented by the pulmonologist in the Chauvin trial. When jurors expect a feeling of proximity to the source of information, connection with jurors and authenticity are paramount. Incorporate expert testimony into a cohesive, resonant story. Great trial lawyers know that even the most technically challenging cases require a resonant story that incorporates ethos (is your case morally right?), pathos (does your case connect on an emotional level?) and logos (does your case make sense?). Often these thematic points are conveyed through narratives that highlight sympathetic parties, such as a scrappy inventor who toiled to bring about her invention or an innocent party harmed by another's actions. Strategic use of expert testimony can amplify these thematic points. For example, an expert with the right experience can not only explain the technical details of a case, but can also share first-hand knowledge, such as the challenges faced in the field, the historical context of the dispute, and the moral factors at play. By carefully connecting this information to overall themes of the case, the trial team can highlight the ethos, pathos, and logos of the story. Implementing these recommendations requires investment both in the selection of experts at the beginning of a case and the detailed planning for expert testimony at trial. The benefit of that investment is a compelling trial story that meets jurors where they are and presents critical expert testimony in a way that can overcome any skepticism they may bring to the courtroom.

How To Use LinkedIn To Position Yourself As The Expert In Your Niche
How To Use LinkedIn To Position Yourself As The Expert In Your Niche

Forbes

time27-05-2025

  • Business
  • Forbes

How To Use LinkedIn To Position Yourself As The Expert In Your Niche

How to use LinkedIn to position yourself as the expert in your niche Your LinkedIn profile could be positioning you as the go-to expert in your field right now. But you're holding back, believing you need more credentials or waiting for someone else to discover you. Meanwhile, potential clients scroll past your profile and connect with other people who consistently demonstrate expertise. By showing what you already know, you can build authority that attracts opportunities without chasing them. I quadrupled my LinkedIn following in 2024 by sharing expertise consistently. My AI for Coaches newsletter is about to hit 11,000 followers without any promotion. This growth came from understanding that LinkedIn isn't where you go to become an expert. It's where you show you already are one. Here's how to position yourself at the centre of your industry conversation. LinkedIn has grown to over 1 billion users, with 310 million people logging in each month. But only about 1% of users create content regularly. This massive gap between viewers and creators presents an extraordinary opportunity for you, if you're willing to share your knowledge. When you consistently demonstrate expertise, you stand out automatically. Every client conversation contains potential LinkedIn posts. Pay attention to questions that come up repeatedly in sales calls or client meetings. These questions show exactly what your audience wants to know. Keep a simple document where you record common questions. Each week, turn one question into a LinkedIn post that provides a clear, actionable answer. Posts with practical advice get shared. You'll likely see higher engagement than with generic motivation. When you address specific challenges your audience faces, they see you as someone who understands their world. Your professional methods might seem obvious after years of practice, but they're gold to someone still figuring things out. Share your approach by breaking complex processes into simple steps anyone can follow. If you help clients with marketing strategy, outline the three questions you always ask before creating a campaign. If you're a leadership coach, share the assessment framework you use to identify team strengths. When you build your LinkedIn presence with practical frameworks, potential clients see exactly how you think and solve problems. They can see how it might work for them. This transparency builds trust faster than any credentials list. Stories convince more effectively than statements. With their permission, share client transformation stories that demonstrate your impact. Focus on specific results and the process that created them. LinkedIn posts that include personal stories or case studies receive 2-3 times more engagement than those that simply share generic tips or advice. For maximum impact, include measurable outcomes and timeframes. A post about helping a client increase revenue by 40% in 90 days tells a compelling story that positions you as someone who delivers concrete results. Stand out by offering fresh perspectives based on your unique experience and results. This approach positions you as a thought leader who thinks independently. You don't copy others. You set the standard. Challenge the status quo while offering a better alternative to be remembered for your work. Your unique viewpoint becomes your signature, earning you more followers than posting information that everyone already knows. Consistency builds expert status faster than random brilliance. Decide which area of expertise you want to be known for and create content that demonstrates your knowledge. When you show up consistently with valuable insights, your audience learns to trust your expertise. Your system doesn't need to be complicated. A simple rotation between client success stories, methodology breakdowns, and industry insights creates a balanced content mix that positions you as the expert in your field. Create high-converting LinkedIn content that speaks directly to your audience's challenges. Sharing your expertise freely on LinkedIn helps others while positioning you as someone worth remembering when the timing is right for clients to buy. You build trust by showing how you work, how you think, and who you help. Start with what you already know. Turn client questions into valuable posts that solve common problems. Break down your methods into frameworks anyone can apply. Share transformation stories that prove your approach works. The fastest way to position yourself as an expert on LinkedIn is to consistently demonstrate expertise rather than claiming it. One strong post each week can change everything. So get sharing.

"It Seems Harmless, But It's Dangerous": People Are Sharing The Common Things We All Do That Are Actually Super Risky
"It Seems Harmless, But It's Dangerous": People Are Sharing The Common Things We All Do That Are Actually Super Risky

Yahoo

time26-05-2025

  • Health
  • Yahoo

"It Seems Harmless, But It's Dangerous": People Are Sharing The Common Things We All Do That Are Actually Super Risky

If you're like me, and spend too much time listening to people yap on TikTok, you've probably come across a few "Things I Would Never Do As A..." videos, wherein people, such as doctors, nurses, neurosurgeons, and paramedics, share the things they would never do as experts in their fields. I always find their takes so enlightening and fascinating, so I thought I'd also ask the BuzzFeed Community to share with me all the seemingly harmless, but possibly risky things we all do way too often. We had everyone from car mechanics to attorneys to everyday people write in. Here are all the best insights: 1."I am a physiotherapist and I would never do full sit-ups. Traditional sit-ups cause microtears of the lumbar discs. By the time you reach your 20s, they can be easily herniated from something simple as bending over. There is a ton of research about this and yet they make kids do them at school. Do planks!!! They are better for your core and no trauma to the spine." —Anonymous 2."As an attorney, I would never talk to the police. Period. Full stop. Too many innocent people get drawn into situations because they're trying to be helpful or don't feel comfortable just walking away from police. If you aren't under arrest, the most police can require you to do is identify yourself. Otherwise just shut up and walk away." —Anonymous 3."A good friend of mine works for the Board of Education. She educates teachers, teaching assistants, and anyone who interacts with children on how to keep them safe. Not wearing a bike helmet is the #1 cause of traumatic brain injury in children where we live second only to motor vehicle accidents." —Anonymous 4."Cyclists at night who don't have lights on their bike." —woofshoe Related: 26 People Who Had Overwhelming Gut Instincts They Couldn't Were Right 5."Not wearing your seatbelt correctly or at all. Your seatbelt is the single most important and effective safety feature in your car. Wear it tight over your lap and over your shoulder. Not behind your back. Not under your arm. Not buckled behind you. Wearing it incorrectly can defeat the seatbelt itself and lead to really terrible injuries in the event of a crash." "Airbags alone are not a replacement for the seatbelt. Also, make sure you know how to install car seats correctly based on the age and size of your kid. Fire stations will do free checks of car seat installations to make sure you've done it right." —Anonymous 6."Running down the stairs, or just plain not using the handrail. My husband is in the military and a young, healthy guy in his unit was found dead at the bottom of the stairs one day when his wife and kids came home. He had broken his neck falling down the stairs. Hold onto the rail!" —Anonymous 7."Playing on a trampoline. Just like me, annoying the crud out of my mom, my kids beg me for one because all of their friends have one. Well, my mother worked as an insurance underwriter for decades. Part of her job was deciding if large companies were worth insuring or were too big of a risk. Guess which companies her insurance company flat-out refused to cover? You guessed it! Trampoline manufacturers." "In fact, injuries on them are so common that some homeowner's insurance plans will drop your coverage if you get one. If you're lucky, they'll just increase your rate. The other industry her company refuses to insure? Theme parks. But that's a whole different discussion." —Anonymous 8."As a trampoline and tumbling coach, NEVER have more than one person on a trampoline at the same time, especially on a competition trampoline. Most trampoline-related injuries come from having multiple idiots on the trampoline at the same time. Trampoline is an Olympic sport and can still be incredibly fun without having to do anything extra dangerous. (Also don't ever put your arm out straight to catch yourself, whether on a trampoline or elsewhere!)" —sparklycaptain30 Related: 51 People Who Quickly Discovered Why Their Hilariously Clueless Partner Was Single Before Meeting Them 9."As an ER provider, I would never stick something in my butt that doesn't have a wide base/wasn't meant for that purpose. Can't tell you the amount of times I've seen things stuck up there." —Anonymous 10."Get on a ladder. I'm a trained professional in the trades and I have seen some very scary things happen on ladders. To give you an example, my partner is a new concrete technologies specialist. He will climb 11 stories to hang on a free-standing column in a safety harness, but will do everything possible to NOT get on a ladder." "Do not get on a ladder unless you are 100% steady on your feet, have three points of contact while on the ladder, and have a ladder that is actually safe. Also, consider wearing a helmet. No joke. Do not stand on a chair, and ottoman, etc. Throw the rickety, painted-on wooden ladders in the garbage because they are death traps. If it's painted, you cannot see potential points of failure, which leads to a whole other set of safety skills you need to safely use a ladder." —Anonymous 11."I'm a product engineer in the automotive accessories space. I would have to say disregarding the condition of your vehicle's battery can seem harmless, but can be very dangerous. If you hear a clicking noise when you turn the key in your car's ignition, it could be an indication of a more serious problem with your car battery. Those batteries work off of a chemical reaction and make hydrogen gas, which then vents in fairly large quantities into your hot engine compartment full of hot metal, explosives, flowing electricity, and sparks... hydrogen is SUPER flammable!" "The white crust on the outside of an older battery is the corrosive acid eating the metals, so you can bet if that acid is getting out, hydrogen (which is the smallest molecule that we know of) is getting out. The older a battery gets and the closer to end-of-life it gets, the more hydrogen it produces and releases. Ya'll, I ain't kiddin' when I say it scares the shit out of me seeing how many car batteries spontaneously combust every year!" —Anonymous 12."Thinking short-term and not long-term. I know people say 'life is short,' but thinking short-term and not long-term in almost every aspect or category of daily life is super dangerous, from eating habits, spending habits, relationship habits, technology habits, etc." —Anonymous 13."Participating in diet culture." —Anonymous 14."Social media. I truly believe social is much more harmful than we think. There are massive mental health ramifications linked to social media use, it's given assholes and bigots a platform, and it causes us to over-consume. It can be physically harmful, too; it can lead to stalking, robberies, and murder. We are not meant to share the ins and outs of our daily lives and most private thoughts with the entire world!" —Anonymous 15."Picking pimples, picking the dry hard skin on your feet, digging your cuticles, picking out really deep ingrown hairs, etc. I do these a lot when the urge strikes, and these can seriously set you up for nasty infections if you're not careful." —morganleslay 16."Not temping home-cooked food. If it flies, 165°! Temp your lasagna. Temp your pizza rolls. For goodness sake, temp every meat and never ever reheat leftovers more than once." –Kirsten 17."Eating raw fruits and vegetables without washing them first. I mean, seriously. You can get some really nasty bugs." —Afan And lastly: 18."Speeding. Actually, any kind of reckless driving. Speeding through yellow/red lights, not using a blinker when changing lanes, going well over the speed limit, cutting people off, road rage. Car accidents kill and cause injuries to so many people. I don't care if you're running late to work… no destination is worth risking your life on the road." "You've got people who care about you who want you to get places safely. I know people are in a rush to get everywhere and nowhere, but if you've ever lost someone to a car wreck, I'm sure you think twice about your driving habits now. Be safe out there!" —ellave What other seemingly "harmless," but actually harmful habits and activities can you add? Let me know in the comments! Also in Internet Finds: 15 Facebook Marketplace Items You'll Wish, From The Depths Of Your Soul, You Could Unsee Also in Internet Finds: People Are Confessing Their Absolute Pettiest "Revenge Served Cold" Stories, And It's Deliciously Entertaining Also in Internet Finds: 19 Things Society Glorifies That Are Actually Straight-Up Terrible, And We Need To Stop Pretending Otherwise

25 LinkedIn Hook Templates That Generate Leads, Likes And Comments
25 LinkedIn Hook Templates That Generate Leads, Likes And Comments

Forbes

time26-05-2025

  • Business
  • Forbes

25 LinkedIn Hook Templates That Generate Leads, Likes And Comments

Your LinkedIn post gets 5 likes. All that time writing. All that expertise shared. And hardly anyone saw it. A bad hook kills your post before it has a chance to live. What shows up before someone clicks "see more" is your content's entire life or death. Most LinkedIn users doom their content with weak hooks that get scrolled past without a second thought. But not you. Get your hook right and watch thousands of potential clients stop scrolling to read your wisdom. Get it wrong and your genius disappears on the newsfeed. Your effort wasted. Here are 25 proven hook templates that turn strangers into leads. Use them as inspiration to start your perfect LinkedIn post. Measure the results to do more of what works. Most people [common advice]. I [contrarian approach] Creates immediate tension by positioning you against conventional wisdom. Your audience stops to see why you're different and what unique insight you offer. Example: Most people cold email prospects. I send handwritten notes and close 3x more deals. I was stuck in [problem] for [timeframe]. Until I [turning point]: Personal struggle creates instant connection. The transformation teases valuable lessons your audience wants to learn from your experience. Example: I was stuck at $150K revenue for 3 years. Until I fired my biggest client: "You need to [popular advice]" I disagree! Here's why that's terrible advice: Strong disagreement with accepted wisdom creates controversy. The emotional language makes readers curious about your passionate response and contrarian viewpoint. Example: "You need to hustle 24/7 to build a business." I disagree! Here's why that's terrible advice: No [resource]. No [advantage]. Still [achievement]. Here's my [number]-step process: Proves success is possible without traditional advantages. Offers a clear roadmap that makes the achievement feel attainable for anyone. Example: No funding. No network. Still built a 7-figure SaaS. Here's my 4-step bootstrap method: My client [impressive result] in [timeframe]. Without [common requirement]. Third-party proof builds credibility while debunking limiting beliefs. Shows your methods work for others and can work for the reader too. Example: My client generated $2M in revenue in 8 months. Without a single sales call. [Number] years doing [activity] taught me these [number] truths about [topic]: This positions you as an experienced authority. The hook promises distilled wisdom that would take readers years to discover themselves through trial and error. Example: 10 years building startups taught me these 5 truths about venture capital: How to [achieve result] in [timeframe] without [common obstacle]: This hook addresses the biggest objections and fears your audience has. Promises both speed and removes the barriers they think are stopping them from success. Example: How to land enterprise clients in 30 days without pitching: Everyone says [conventional wisdom]. But here's what actually works: Questions authority and promises insider knowledge. Positions you as someone who's tested conventional advice and found better alternatives through real experience. Example: Everyone says content is king. But here's what actually builds audiences: I [surprising action] and [unexpected positive result]. Here's exactly how: Counterintuitive actions that led to success create curiosity. The promise of exact replication makes the content feel immediately actionable for your connections. Example: I raised my prices 300% and doubled my client base. Here's exactly how: The [number] [resource type] that [specific outcome] in [timeframe]: Lists are inherently scannable and shareable. The specific outcome and timeframe create urgency and measurable expectations. Example: The 3 email templates that book 15 discovery calls in 7 days: Stop [common action]. Do this instead: Creates urgency to stop current behavior. The immediate alternative keeps readers engaged to learn the better approach and take corrective action. Example: Stop networking at events. Do this instead: This [time period] I [milestone]. Here are [number] lessons that changed everything: Recent achievements feel current and relevant. The promise of game-changing lessons creates high value expectations and immediate applicability. Example: This quarter I hit $500K ARR. Here are 3 lessons that changed everything: [Number] harsh truths about [industry/topic] nobody talks about: Promises uncomfortable insights that insiders won't share. The taboo nature makes readers curious about what they're missing and what others won't reveal. Example: 5 harsh truths about entrepreneurship nobody talks about: How [successful person/company] really [achieved something] (it's not what you think): Leverages existing credibility while promising to reveal hidden truths. The parenthesis create a curiosity gap about misconceptions surrounding well-known success stories. Example: How Airbnb really got their first users (it's not what you think): I analyzed [large number] [data points] and found [surprising pattern]: Large sample sizes suggest thorough research. Surprising findings promise unique insights backed by data rather than opinion or guesswork. Example: I analyzed 1000 startup failures and found 80% made this same mistake: I made every [type of mistake] in the book. Here's what I learned: Vulnerability builds trust while positioning you as someone who's learned from extensive experience. Promises hard-won wisdom gained through costly trial and error that others can avoid. Example: I made every sales mistake in the book. Here's what I learned: Before you [common action], read this: Creates urgency by positioning your content as essential prerequisite knowledge. Implies readers could make costly mistakes without your insight and guidance. Example: Before you hire your first employee, read this: The [adjective] truth about [topic] after [timeframe/experience]: Personal experience lends credibility to your perspective. Strong adjectives like brutal, honest, or surprising set expectations for valuable insights others won't share. Example: The brutal truth about venture capital after raising $10M: [Number] signs you're ready to [next level action]: Helps readers self-assess their readiness for advancement. Creates aspiration while providing clear benchmarks for progress and next steps forward. Example: 5 signs you're ready to scale your agency: What [timeframe] of [activity] taught me about [related topic]: Implies deep learning from sustained effort. Connects practical experience to broader business principles your audience wants to understand and apply. Example: What 2 years of cold outreach taught me about human psychology: I [costly mistake] so you don't have to. Here's what went wrong: Positions your failure as valuable learning for others. The promise to prevent similar mistakes creates immediate utility and protects readers from expensive errors. Example: I lost $100K on Facebook ads so you don't have to. Here's what went wrong: The [number] [resource] every [target audience] needs to know about: Creates sense of essential knowledge for a specific group. The authority in "needs to know" suggests readers are missing critical information that could impact their success. Example: The 7 tax strategies every entrepreneur needs to know about: Here's exactly how to [result] (even if you're [common obstacle]): Addresses the main objection that stops people from pursuing the result. The word "exactly" promises specific, actionable instructions rather than vague theoretical advice. Example: Here's exactly how to land enterprise clients (even if you're an unknown startup): [Time period] ago I was [negative state]. Today I'm [positive state]. Here's the one thing that changed: Clear before and after transformation creates compelling narrative. Promising one key factor makes the change feel achievable rather than daunting with multiple complex requirements. Example: 2 years ago I was $200K in debt. Today I'm building a 8-figure company. Here's the one thing that changed: The [number] [category] that separate [successful group] from [unsuccessful group]: Creates clear distinction between success and failure. Promises to reveal the specific differentiators that determine outcomes and separate winners from everyone else. Example: The 4 mindsets that separate 7-figure founders from everyone else: Your LinkedIn posts can generate serious leads when you master the opening lines. Pick templates that match your brand and message. Test different approaches until you find what connects with your audience. Start with one template today. Copy it into your notes app. Fill in the brackets with your experience and expertise. Schedule your post when your connections are online. Your dream clients scroll LinkedIn daily looking for solutions you already provide. Make them stop at your content with hooks that demand attention. The templates are here. Your experience is waiting. Put them together and watch your business grow.

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