Latest news with #eyeTracking
Forbes
24-05-2025
- Health
- Forbes
6 Facial Features People Look At When Judging Attractiveness, According To New Research
What actually matters when our attractiveness is rated? According to new eye-tracking research, we ... More now have a definitive answer. Intuition might tell you that attraction is a quick, instinctive reaction. However, according to recent research from The Laryngoscope, it's anything but an instant impression — a fact that our eyes can confirm in real time. By means of state-of-the-art eye-tracking technology, the December 2024 study uncovered the exact facial regions individuals tend to focus on when deciding how attractive someone is. In turn, the researchers were able to determine how those patterns changed depending on who's looking. Rather than showing participants digitally altered or highly stylized faces, the Mayo Clinic and Mayo Clinic Alix School of Medicine researchers used high-resolution photographs of real people from diverse racial and ethnic backgrounds; they had neutral expressions and no visible cosmetic enhancements. As participants viewed each image, the eye-tracking system recorded precisely how long they looked at different facial regions, like the eyes, nose, mouth, hair, jawline, forehead and neck. Each face was shown for a mere ten seconds. With the study's novel findings, we now know which features consistently draw our attention, as well as how those preferences vary by gender. Here's the six ways they were found to influence attractiveness ratings. The participants unanimously tended to spend the most time looking at the region often referred to as the 'central triangle' of the face: the eyes, nose and mouth. Since this area has long been considered crucial in social perception, participants likely focused their gaze on this region to gain clues on emotional expression, identity and intent. In fact, even the participants who weren't told to evaluate attractiveness were naturally fixated on the central triangle. Likely, this suggests that our focus on this region isn't necessarily a conscious choice — it's simply the first place the brain starts when processing faces. Overall, this suggests that humans are inclined to concentrate most on the regions that carry information that is socially and biologically relevant to them. Regardless of whether or not we're examining beauty, emotional cues or even trustworthiness, this region seems to be fundamental to how we form first impressions. When participants were specifically asked to judge attractiveness, their eye movements revealed far more intentional, consistent patterns. Compared to the free-gazing participants, the attractiveness-rating participants spent considerably more time scanning the mouth, nose and cheeks. Likely, focus on these areas serves to evaluate symmetry, skin quality and youthfulness. Symmetry, in particular, is known to play an important role when evaluating whether someone has 'good genes,' according to research from Evolution and Human Behavior. In all likelihood, this specific finding suggests that our gaze becomes highly strategized when we're consciously evaluating someone's looks. We're not just absorbing the overall impression — we're analyzing. These regions offer us inferential clues about others' health or genetic fitness, which ample evolutionary theories suggest are drivers of physical attraction. It's worth noting that participants judging attractiveness didn't simply 'look around' faces any more or less so than others. Rather, they looked differently; they directed their focus to facial regions that seemed to matter more for the task at hand. One of the most clear-cut gendered differences emerged when researchers examined how male participants judged female faces. Specifically, men spent significantly more time staring at the mouth. In turn, prolonged attention to the mouth was associated with much higher attractiveness ratings. From a psychological perspective, this finding aligns with previous research. A 2023 study from Personality and Individual Differences demonstrates that men tend to emphasize features associated with youth and fertility when evaluating women's attractiveness. In this sense, the fullness of the lips or smoothness of the skin that surrounds them may be what draws their attention — given their integral role in facial expressiveness and sexual signaling. While men honed in on the mouth, women focused much more attentively on men's eyes and hair. Similarly, prolonged attention to both of these features contributed to higher attractiveness ratings. Classic research from the Journal of Personality and Social Psychology suggests that women consider the eyes when rating attractiveness, largely in order to assess sociability and approachableness. This is highly plausible, given that they're very often considered as 'windows to the soul.' Hair, on the other hand, might signal grooming habits and attention to self-care, whereas the hairline itself could be considered a measure of vitality. Together, these two features could offer cues about a person's personality, social status or health. For women, these psychological and social factors play a major evolutionary role in the assessment of a potential partner's attractiveness. Overall, the study found that the longer participants spent looking at the mouth, hair and central triangle, the higher associated their given attractiveness ratings were — regardless of the participant's gender. Throughout the study, it became evident that these features played a central role in participants' formation of positive first impressions. This is most likely due to the fact that they may provide insight that other facial regions can't. Hair reflects grooming, the mouth signals health and vitality and the central triangle is a strong indicator of symmetry. All of these factors seem to be appealing across different observers. This isn't to say that attractive people simply have 'good features.' Rather, it likely means that when we consider someone attractive, these features tend to naturally draw our attention; they naturally stand out during our evaluations. (Sidebar: While facial features can play a large role in how attractiveness is evaluated, they certainly aren't the only features people consider. See here to learn about non-physical signals of attractiveness.) Most interestingly, the study notes that not all visual attention is associated with attractiveness. More specifically, individuals whose faces drew more attention to the forehead or neck received significantly lower attractiveness ratings. The authors of the study suggest that these areas could be perceived as visual distractions, particularly if they're prominent. That is, when our gaze moves away from the central triangle and starts to linger on eye-catching features that are less informative or less symmetrical, it may reflect that something 'feels off' — even if we can't articulate what that is. Do you spend a lot of time thinking about your facial features or appearance? Take this science-backed test to learn how your body image may be affecting your mental health: Body Image Questionnaire
Japan Times
15-05-2025
- Business
- Japan Times
Apple readies feature that lets Vision Pro users scroll with their eyes
Apple is developing a feature for its Vision Pro headset that lets users scroll through software with their eyes, aiming to enhance the device with a novel interface. The eye-scrolling capability is being tested as part of visionOS 3, an upcoming version of the headset's operating system, according to people with knowledge of the matter. Already, the headset lets users navigate the software by looking at objects and then selecting them by pinching their fingers. The idea is to leverage the Vision Pro's existing eye-tracking hardware and software to take the system a step further, said the people, who asked not to be identified because the technology is still under wraps. Apple is planning to introduce the new Vision Pro operating system at its annual developer conference starting on June 9. The company is also slated to introduce major upgrades to iOS, iPadOS and macOS at that event, including changes that will make the software experience on those platforms feel more cohesive. On Tuesday, the iPhone maker announced a slew of upcoming accessibility upgrades for Apple devices, including support for companies working on neural-controlled interfaces. The team working on visionOS got an overhaul last month. Staff moved out of the prior Vision Products Group into a new combined Siri and visionOS software team within the company's software engineering organization. A spokesperson for Cupertino, California-based Apple declined to comment. The eye-scrolling feature will work across all of Apple's built-in apps on the Vision Pro, which starts at $3,499, and the company is preparing a way for developers to integrate the technology into their own software. Apple continues to add new features to the device — despite it not being a commercial hit — in a bid to show off the product's underlying capabilities and improve the experience for current users. At the same time, Apple is working on future hardware devices for the Vision product line. That includes a lighter version, as well as a model that tethers to a Mac for using applications that require low latency, or a minimal lag. The company is also working on smart glasses — both with and without augmented reality. The AR product is likely to someday run the same operating system as the Vision Pro. Several years ago, Samsung Electronics added an eye-scrolling feature to its smartphones, taking advantage of the devices' front-facing cameras. But the option never caught on with consumers. Apple added an eye-tracking feature to the iPhone and iPad last year, also using the front camera, as an option geared toward people with disabilities. It lets them control an on-screen pointer rather than scrolling through apps and content. In March, Apple rolled out visionOS 2.4, a notable update that brought a new Spatial Gallery app for viewing 3D content. It also added the Apple Intelligence platform and more deeply integrated the software with the iPhone. Apple is preparing to launch iOS 19 alongside the new visionOS and will include features such as an artificial intelligence-powered battery optimization mode and a live-translate system for AirPods.
Daily Mail
08-05-2025
- Health
- Daily Mail
Your date fancies you if they're looking at THIS part of your face, scientists reveal
Sometimes, on a date, it can be impossible to tell what the other person is thinking. Do they find me attractive, or annoying? Will they want to see me again? Now experts have discovered that when people evaluate the attractiveness of a face, their gaze focuses on the features they find the most appealing. And tracking their gaze could give you insight into how much they fancy you. Researchers from the Mayo Clinic in Minnesota recruited 154 adults to take part in their study. They used eye-tracking technology to monitor where people looked while viewing a set of photographs, and asked them to rate how attractive they found them. Their findings revealed that when people stared longer at particular areas of the face they were more likely to rate the picture as attractive. So, can you guess where they are? Reality star Kim Kardashian is renowned for her pout - but does it mean a man fancies you if he stares at your mouth? Overall, for faces rated as more attractive, participants tended to spend more time looking at the mouth, nose and cheeks – an area called the central triangle. They also spent more time looking at the hair and mouth. On the other hand, increased attention to the forehead and neck were linked to lower attractiveness ratings. Further analysis revealed that when male participants were rating female faces, the strongest predictor of a high attractiveness rating was a prolonged gaze at the mouth. This ties in with previous research that suggests men often focus on features linked to fertility or youth. Women, meanwhile, were more likely to stare at a man's eyes and hair if they found him attractive. This could be because they may place more importance on status or trustworthiness – such as grooming and eye contact. The study, published in the journal The Laryngoscope, reads: 'Increased gaze at the mouth in females and eyes and hair in males is associated with significantly higher ratings of attractiveness by observers of the opposite sex.' They said their findings could be important for aesthetic treatments or even plastic surgery, as it could help guide treatment plans towards changes that have the biggest visual impact. A recent study found that despite the popularity of lip plumping treatments, men actually prefer women with natural-sized lips. Researchers from the University of Sydney asked 32 men and women to rate how attractive they found faces whose lips had been manipulated to different sizes. Analysis revealed that while women preferred slightly plumped lips on female faces, men preferred women with natural-sized lips. However, both men and women rated men with thinner lips as more attractive. Lip size has previously been linked to being an indicator of genetic sex, reproductive health and fertility. But the researchers warned that constant exposure to enhanced lips could lead to 'lip dysmorphia', adding that there is 'clear evidence that when participants were exposed to a new lip size, that lip size became the new norm'. How is the Golden Ratio measured? The 'golden ratio' is a mathematical formula devised in ancient Greece to determine 'physical perfection' by comparing measurements, ratios and symmetry. During the Renaissance, artists and Architects used the equation, also known as Phi, as an aid during the creation of their masterpieces. Scientists have since adapted the mathematical formula, which equates to 1/1.618, to explain what makes a person beautiful. The length and the width of someone's face is measured and then the results are divided. Measurements are then taken from the forehead hairline to the spot between the eyes, from the spot between the eyes and the bottom of the nose and from the bottom of the nose to the bottom of the chin. A person is considered to be more beautiful if the numbers are equal. Attention is then given to the symmetry and proportion of the face.
