Latest news with #fashioncollaboration
Forbes
2 days ago
- Business
- Forbes
Hot Wheels And Maje's Summer Collaboration Proves Racing Meets Runway
The latest Hot Wheels x Maje collaboration proves nostalgia and sophisticated fashion have a place ... More on the market. Hot Wheels may have dominated your childhood toy box, but what began as simple children's playthings has evolved into a cultural phenomenon that captivates adult collectors worldwide. In the contemporary landscape, fashion partnerships have revolutionized how sports organizations and lifestyle brands connect with consumers, creating unprecedented opportunities for authentic engagement. From the Olympics to Formula 1, fashion has become inseparable from the sporting experience, elevating athletic events into style showcases that resonate far beyond traditional audiences. Yet, the worlds of high-octane racing and Parisian haute couture couldn't seem more different, but French fashion house Maje has bridged this gap with their latest fashion collaboration that shows how luxury fashion and nostalgic toys somehow go hand in hand. The Hot Wheels x Maje Spring/Summer 2025 capsule collection brings together the unbridled energy of the racetrack with the sophisticated elegance that has defined Maje's aesthetic for decades. This collaboration challenges traditional fashion boundaries by infusing automotive culture into premium womenswear, creating pieces that speak to both longtime Hot Wheels enthusiasts and fashion-forward consumers seeking something unique. The partnership represents a strategic pivot for both brands. For Hot Wheels, owned by Mattel, it's an opportunity to transcend the toy aisle and establish cultural relevance with adult consumers, particularly Gen Z and millennial women who grew up with the brand but have since evolved beyond its traditional demographic. For Maje, it's a chance to inject fresh energy into their collections while tapping into the powerful nostalgia market that has become increasingly influential in fashion. The range of red, whites, and blue color palette brings together racing culture and Parisian ... More fashion. The capsule collection itself is a masterclass in thoughtful design translation. Rather than simply slapping Hot Wheels logos onto existing silhouettes, Maje's design team has carefully deconstructed the DNA of the toy car brand and reimagined it through a distinctly feminine lens. The result is a collection that feels both authentic to Hot Wheels' high-energy spirit and true to Maje's sophisticated aesthetic. Key pieces include a pleated mini skirt paired with a matching crop top that captures the playful yet polished vibe of the collaboration. The denim jacket serves as the collection's statement piece, embodying the rebellious spirit of racing culture while maintaining the refined tailoring Maje is known for. Graphic hoodies and bold t-shirts offer more casual options, while a cozy varsity cardigan provides versatility for different styling occasions. Plus, racing stripes aren't merely applied as surface decoration but subtly integrated into the garment. What's also interesting is the color palette of vintage reds, creams, and grays draws directly from classic motorsport aesthetics next to flame graphics that resonate with the Hot Wheels' brand. The knit crop top paired with the pleated knit skirt work perfectly with an oversized leather jacket ... More for your summer outings. According to Elina Kousourna, CEO of Maje, the collaboration represents more than a simple brand partnership. "We loved the idea of bringing together two worlds that rarely meet: the unapologetic energy of Hot Wheels and Maje's effortless Parisian elegance," she explains. 'This collection is all about speed, boldness, and self-expression which is a playful detour from the everyday.' This sentiment reflects a broader shift in fashion toward cross-cultural collaborations that challenge traditional category boundaries. The partnership demonstrates how legacy brands can remain relevant by finding unexpected connection points with contemporary culture. For Hot Wheels, this collaboration is part of a larger strategy to evolve their intellectual property beyond traditional play experiences. Ruth Henriquez, Head of Licensing, Publishing, and LBE at Mattel EMEA, emphasizes the strategic importance of this move: "This collaboration with Maje brings Hot Wheels into premium womenswear in an unexpected way, and it's a meaningful step forward in our efforts to grow the brand's relevance with Gen Z and millennial women." The partnership represents what she calls "a statement about how legacy brands like Hot Wheels can show up in entirely new categories, build cultural momentum, and spark fresh conversations across industries." The Hot Wheels x Maje collaboration taps into something deeper than surface-level aesthetics, but leverages the emotional power of nostalgia in a wearable way. 'This isn't a literal translation of the toy, it's a modern, fashion-forward homage to the spirit of Hot Wheels: freedom, adrenaline, and pushing boundaries. That's why it resonates with both longtime fans and new audiences. It taps into nostalgia without being retro. Instead, it takes those core memories and reinvents them as wearable pieces that carry both emotional and stylistic weight,' Henriquez adds. Tap into the nostalgia that Hot Wheels evokes with accessories like this hat with the brand's ... More signature details. This approach is particularly relevant in today's market, where consumers increasingly seek authentic emotional connections with brands instead of contributing to never-ending consumerism. This collaboration, in particular, succeeds because it contextualizes childhood memories for an adult consumer base. The success of this collaboration will likely inspire other unexpected partnerships between fashion houses and brands from entirely different industries. It demonstrates that when done thoughtfully, these cross-sector collaborations can create genuine cultural moments that resonate with consumers on both emotional and aesthetic levels. As Kousourna notes, 'Fashion can't exist in a vacuum; it thrives when it connects with other worlds. Sport brings movement, adrenaline and purpose and at Maje, we love tapping into that space with a twist.' Set to launch in stores and online in June 2025, the Hot Wheels x Maje capsule collaboration represents more than just another limited-edition drop, but a glimpse into the future of fashion, where boundaries between industries blur and creativity thrives. The collection is live on Maje's page as of June 2025.
South China Morning Post
4 days ago
- Entertainment
- South China Morning Post
Meet the fashion designer Kylie Jenner just collaborated with, Dilara Findikoglu: she has dressed Bella Hadid, Charli XCX, Emma Corrin, Rosalía and Julia Fox – and most recently, Lady Gaga for Coachel
Reality TV star Kylie Jenner's clothing brand, Khy, recently launched a collaboration with designer Dilara Findikoglu's namesake brand on May 28. Kylie Jenner launched her clothing brand Khy in November 2023 and recently collaborated with Dilara Findikoglu's namesake brand. Photo: @kyliejenner/Instagram The beauty mogul shared several snaps of herself in the hottest pieces from the collection, writing, 'It has been a dream to partner with Dilara Findikoglu, a brand I've worn and admired for years. We developed a collection that combines femininity and sexiness with meticulous construction. I can't wait for you to see everything.' Advertisement KHY x Dilara Findikoglu was launched on May 28. Photo: @dilarafindikoglu/Instagram The collection, combining Khy's signature body-hugging silhouettes and Dilara Findikoglu's corset-heavy artistry, brings together the two brands' 'shared value of dressing for the female gaze', as per Khy's website. Jenner's star-studded launch party on May 25 was attended by the members of the Kardashian family as well as Hailey Bieber who recently sold her beauty brand, Rhode Cosmetics, for US$1 billion to e.l.f Beauty. Dilara Findikoglu attends the Dark Versailles Halloween Ball in London, England, in October 2023. Findikoglu, who launched her brand in 2016, has dressed the likes of Charli XCX, Emma Corrin, Rosalía and Julia Fox. Here's everything you need to know about the celebrity fave. She is of Turkish descent
Daily Mail
6 days ago
- Entertainment
- Daily Mail
Gigi Hadid parties in a SUPER short dress that almost flashes her panties... after babysitting Bradley Cooper's daughter
Gigi Hadid put on a leggy display wearing a summer minidress as she attended the launch party for her collaboration with Brazilian-brand Havaianas on Wednesday in NYC. The cute dress was so short it almost flashed her underwear. The supermodel, 30 - whose 'close bond' with boyfriend Bradley Cooper's daughter was revealed this week - flashed a cheerful smile as she arrived to Altro Paradiso where the event took place. The star donned a sleeveless, white tweed ensemble that contained a hem that stopped inches above her knees and colorful gem embellishments on the material. Hadid additionally slipped into a pair of yellow flip flops - which are a part of her new collection with Havaianas which officially drops on Thursday, May 29. The mom-of-one accessorized the look with a pair of dangly earrings as well as chunky bracelets and a beaded anklet. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. An eye-catching purse was placed over her right shoulder to hold a few items she needed during the outing. Gigi's makeup was classically done and comprised of a pink blush to her cheekbones as well as a glossy nude-colored tint to her lips. Havaianas - a shoe brand based in Brazil - recently collaborated with the model on a new collection of flip flops just in time for the hot summer season. Hadid recently became the company's global ambassador and back in March she issued a statement about working closely with the brand. 'To be the Havaianas global ambassador is surreal, and a bit nostalgic,' the star expressed, per WWD. 'Growing up at the beach, I can't remember a time when I wasn't wearing this summer staple. I'm excited to be working with this team and I love that Havaianas is making a comeback.' Global marketing vice president Maria Fernanda Albuquerque also shared, 'Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement. 'In this context, we are very proud and excited to announce Gigi Hadid as our new global ambassador. With the endorsement of this global fashion icon, we aim to elevate flip-flops to new heights of style and recognition.' The cute dress was so short it almost flashed her underwear Hadid additionally slipped into a pair of yellow flip flops - which are a part of her new collection with Havaianas which officially drops on Thursday, May 29 An eye-catching purse was placed over her right shoulder to hold a few items she needed during the outing Just days earlier on Monday, Hadid was spotted spending quality time with Bradley Cooper's daughter Lea, eight, as they went shopping together in the Big Apple. The Hollywood actor shares his daughter with fellow supermodel Irina Shayk - whom he dated from 2015 through 2019. Gigi is also mom to four-year-old Khai whom she welcomed with ex and former One Direction member Zayn Malik. A source told this week the Hadid and Cooper are getting closer to possibly settling down together - while also giving insight to the model's relationship with Lea. 'Gigi treats Bradley's daughter, Lea, as if she were her own. Lea sees Gigi as a mother figure in return. Irina [Shayk] fully supports their close bond,' the insider said. 'Lea has also become like a big sister to Khai, and the two girls share a strong relationship.' The insider added, 'Khai has grown up with Bradley and Lea as a regular part of her life, and she sees Bradley as a father figure - something Zayn supports as well.' They noted that their blended family is more 'unconventional' but explained 'there is nothing but love among all of them.' 'Lea has also become like a big sister to Khai, and the two girls share a strong relationship' the source added; Gigi seen with Khai above Earlier this month, a separate source told People, 'Gigi's family is so happy for her and they absolutely adore Bradley. 'He is such a gentleman and he blends so seamlessly into their family. Gigi and Bradley have a lot in common and his daughter, Lea, is so sweet and gentle with Khai.' Both Hadid's mom Yolanda and supermodel sister Bella also 'love Bradley but the main thing they care about is that he treats Gigi with love and respect. 'Bradley is different from any of Gigi's past relationships and they've never seen her this happy with a partner before.' Also this month to mark her 30th birthday, the beauty jumped to her main Instagram page to share snaps from her bash. In one image, Gigi could be seen sharing a sweet kiss with Bradley shortly after blowing out the candles on her chocolate cake. And while making a glamorous appearance at the Met Gala this year, the model also made rare comments about the actor. Earlier this month, a separate source told People, 'Gigi's family is so happy for her and they absolutely adore Bradley'; the couple seen in April in NYC During an interview with Vogue, she opened up about her day before walking the blue carpet at the star-studded event. 'I woke up. I was with my man. We had a chill morning, some laughs, you know,' Hadid began. She added that she then went home and indulged in 'chicken fingers and fries' before getting ready for the big night. Back in March, Gigi also spoke with Vogue to reflect on her 'normal experience' of dating the Oscar winner. 'Bradley has opened me up to going to the theater more, and that's something that's so nice to bring back into my life,' she said. 'You want to give yourself a normal experience of dating and even for my friends who aren't public figures, that's hard. Where do you go? And, what? You just start talking to people?' The media personality continued, 'I think just getting to the point where knowing what you want and deserve in a relationship is essential. 'And then to find someone that is in a place in their life where they know what they want and deserve… and you both do work separately to come together and be the best partner that you can be - I just feel really lucky.'
The Sun
08-05-2025
- Entertainment
- The Sun
Stacey Solomon's new Primark kids range hits stores – prices start from £4 & there's the cutest sets for boys & girls
STACEY Solomon, the queen of cleaning, has launched a brand new Primark range for the little pickles. The Loose Women panellist, 35, has already had several collaborations with the popular high street retailer - and the ninth range is sure to become a major hit. 3 3 3 The Sort Your Life Out presenter, who launched her first collection with the fast fashion store in 2018, took to Instagram to share the news - and it comes just in time for summer. The range, where you can find adorable pieces for as little as £4, is perfect for summer and holidays soaking up the sun on the beach. Dropping the announcement online, the mum-of-five and former X-Factor contestant said: ''This is my ninth collection with Primark and every time it's a dream come true to see it in a shop I've shopped my whole life in. ''I hope you guys love it - and thank you from the bottom of my heart for your support with my collections giving me a chance to make them over and over again. ''I'll never take it for granted,'' Stacey told her 6million-strong fanbase. The adorable range, which was also modelled on her children, offers thrifty shoppers the cutest summer sets for boys and girls. Parents can now snap up a gorgeous Crochet Vest with floral elements for just £7, as well as matching ecru bottoms for a tenner. They feature a comfortable ribbed waistline for easy wear and a sweet floral design along the scalloped hems in soft pink and green tones. The neutral colourway offers a versatile base that works across seasons, while the relaxed cut allows plenty of movement for active days To complete the look, Stacey has also designed Crochet Sandals for £12, which come in sizes UK 5 Junior to UK 2. Bright and cheery, vivid tones of coral, yellow and blue are backed by a versatile neutral shade, delivering that effortless pop of colour while maintaining that sense of everyday wearability. With self-fastening front and ankle straps so the fit can be easily adjusted, have them wear them with a tiered dress and hair braids for a sweet boho-inspired outfit. It wouldn't be a summer wardrobe without dresses - and the TV personality has certainly not forgotten about that either. Priced at £12, this Embroidered Tiered Dress is perfect for a gorgeous walk on the beach, a holiday abroad - or simply going to a picnic or a birthday party. In a neutral colourway, it comes covered in leaf embroidery detailing, ready to add a touch of nature-inspired charm to their wardrobe. Wide shoulder straps make it easy to pull on, while the tiered design with ruffle trims creates a playful silhouette that's both comfortable and stylish. The collection also has plenty of other purse-friendly finds, such as this Crochet Button-Up Shirt, £10, which looks very smart and goes well with shorts and a pair of sunnies. The textured design features a classic collar and short sleeves with neat cuffs, creating a smart casual look that's perfect for warmer weather. Coming in a vertical striped design made up of neutral, green and black tones, it's secured with wooden buttons down the front for easy dressing. The little fashionistas can also take their mini ensemble to the next level with a Straw Bag, £8 - perfect to take to the beach, or store their snacks in. Featuring pretty pink and mint threading details, it's finished with a cute flower charm and pink tonal wrapped handles. The crossbody strap makes it easy to carry all their essentials. Looking for wardrobe staples under a fiver? This Embroidered T-Shirt costs for just £4 and embodies summer vibes with its charming embroidered beach-inspired design. Made from cotton, it features colourful line art showing a palm tree, shell, sun and flower - nothing screams 'summer' more than this.
