22-05-2025
FreshNow fuels wellness momentum with Summer Happy Hour campaign across UAE
In a refreshing move to inspire healthy habits, UAE-based wellness brand FreshNow has launched a dynamic summer campaign aimed at promoting natural hydration through its tech-driven orange juice vending machines. The initiative, which has captured attention across Dubai, Sharjah, and Ajman, highlights FreshNow's unwavering commitment to accessible wellness.
As part of this seasonal activation, the brand rolled out a limited-time Dh5 offer on its signature 100% pure, freshly squeezed orange juice — a gesture designed to encourage UAE residents to adopt small but impactful wellness habits. While this special offer concludes on May 31, the Happy Hour campaign will remain an ongoing fixture, ensuring consumers continue to enjoy refreshing and nutritious choices all year round.
'Our Dh5 initiative was never just about affordability," said Zubair Abdul Rahman, founder and CEO of FreshNow. "It was a way to spark a healthy habit to encourage people to pause, refresh, and prioritise their wellbeing, especially during the hotter months."
FreshNow's vending machines, strategically placed in high-traffic areas such as shopping malls, gyms, metro stations, educational institutions, and corporate hubs, deliver fresh orange juice in under a minute — without any added sugars or preservatives. The machines are equipped with advanced features including automated hygiene protocols, UV sterilisation, and touch-free dispensing, making the wellness experience both safe and seamless.
In a market where fast-paced lifestyles often overshadow nutritional choices, FreshNow is positioning itself as a changemaker. By partnering with schools, fitness centres, corporates, and community wellness events, the brand is actively encouraging better hydration habits and promoting cleaner alternatives to sugary beverages.
The campaign has also received strong support from health professionals and wellness influencers who continue to endorse the brand's mission — particularly during the intense summer months, when hydration becomes critical to health and wellbeing.
Looking ahead, FreshNow has ambitious plans to expand its footprint across the UAE, bringing its smart vending solutions closer to residential communities and public spaces. The brand's long-term vision is simple yet powerful: to make daily wellness a way of life.
