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Zawya
28-05-2025
- Business
- Zawya
Italy becomes largest international presence at the Sharjah Watch & Jewellery Show
Italian Trade Agency supports 48 brands in expanding to the Middle East through the 55th edition of the exhibition Dubai, UAE: With exports reaching €1.22 billion, Italy has solidified its position as the third-largest global supplier and leading European exporter of jewellery to the UAE. Reflecting this momentum, the Italian Pavilion at the 55th Watch & Jewellery Middle East Show will expand to feature 48 brands. With a total footprint of 708sqm across the exhibition, Italy now stands as the largest international presence at this year's event, taking place from 28 May to 1 June at Expo Centre Sharjah. The Italy Pavilion, organised by the Italian Trade Agency (ITA) in collaboration with CNA and designed by Artex, presents a dynamic cross-section of Italy's most established jewellery regions, showcasing the elegance and innovation synonymous with "Made in Italy." Lorenzo Fanara, Ambassador of Italy to the UAE, said:"Italian jewellery is more than craftsmanship. It is a celebration of our lifestyle, our creativity, and our passion for beauty. Through each piece, we bring a touch of Italian elegance and cultural identity to the UAE, where appreciation for quality and design runs deep. The strong presence of Italian brands at the Sharjah Watch & Jewellery Show reflects the vibrant connection between our two countries and the growing resonance of 'Made in Italy' in the everyday lives of Emirati consumers." In February 2025, Italy recorded jewellery exports of €238 million to the UAE, a 24% increase compared to the same period in 2024, maintaining a 5% share of the total import market. Italy continues to rank among the UAE's top suppliers of fine jewellery, a testament to the enduring appeal of Italian design and craftsmanship. Valerio Soldani, Italian Trade Commissioner to the UAE and Director of the UAE's ITA Office, added: 'Italy's jewellery exports to the UAE exceeded €1.22 billion in 2024, reinforcing our position as the leading European supplier. Jewellery remains our top export category to the country and is a clear reflection of the region's continued demand for Italian quality and creativity. This growth confirms the UAE's importance as a key economic partner and a gateway for wider regional expansion. Through our presence in Sharjah, the Italian Trade Agency is helping our SMEs unlock these opportunities and deepen their long-term presence in the Middle East.' As the industry embraces new sustainability standards, Italian jewellers are evolving, from supply chain transparency to the adoption of circular production models. With growing awareness around ethical sourcing among UAE consumers, Italian brands are highlighting their commitment to environmental responsibility alongside centuries-old artisanal techniques. For the latest news and updates, please follow @ITAdubai on Twitter, @ITAdubai on Instagram, ITA – Dubai Office on LinkedIn, and Italian Trade Agency on YouTube. About Italian Trade Agency The Italian Trade Agency is the Government agency which promotes the globalization of Italian firms, under the aegis of the Ministry of Foreign Affairs. ITA helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships. ITA sustains Italian firms in their internationalization process, promoting the marketing of Italian goods and services as well as the image of 'Made in Italy' products around the world, while facilitating outward Italian investments and encouraging FDI attraction into Italy. ITA provides information, support and consultancy services to Italian companies on foreign markets, in order to foster exports and economic cooperation in all sectors, with the objective of increasing the effectiveness of their presence on international markets. ITA works closely with the Italian Regions, the network of Italian Chambers of Commerce, business organizations and other public and private entities. ITA's headquarters are based in Rome and it works through a large network of offices around the world which are acknowledged as 'Trade Promotion Offices' of the Embassies or Consulates of Italy. For more information, please do not hesitate to contact: SEC Newgate Middle East Daniela Gorini and Serena Djamous ;
Forbes
22-05-2025
- Business
- Forbes
Oroarezzo Première Competition Honors Made In Italy Jewelry Designs
58 jewelry companies that produce in Italy entered their designs in Oroarezzo's Première ... More competition, which was organized into eight different categories. Since the time of the ancient Etruscans, jewelry made in Italy has been highly valued for its design aesthetic, noble materials and artisanal excellence. Embodying the radiance of gold and other precious metals, made in Italy jewelry designs may also glitter with the brilliance of diamonds, colored gemstones-- and it might even shimmer with organic gems like pearls or coral. During the recent four-day Oroarezzo trade show in Arezzo, an array of new and highly refined made in Italy jewelry designs featured all of the above. The brands showing here presented new jewelry forms and concepts while also upholding Italian jewelry culture's commitment to design integrity, beauty and mater craftsmanship. Proposing that jewelry serves as 'the mirror of time,' Oroarezzo's art director Beppe Angiolini, owner and creative director of Arezzo's high concept boutique SUGAR, dreamed up this poetic theme, and also headed the jury for the Première design competition. This show-within-a-show presented 58 companies from Italy's most productive, artistically and technically advanced; hence internationally important jewelry districts. (These include Arezzo, Vicenza and Alessandria.) In his introductory notes to Première, Angiolini noted that Time is fluid, ever-changing, and jewelry, worn over lifetimes and handed down across generations, often serves as a kind of mirror or microcosmic memento of one's time on Earth. Organized by the Italian Exhibition Group (IEG), the 44th edition of the Oroarezzo show presented jewelry as a literal embodiment of emotion, and as a metaphorical mirror of time, by placing a massive, mirrored cube in front of the Arezzo Fiere e Congressi convention center. This mirrored sentinel greeted visitors with shimmering reflections of themselves as they entered and exited the event. Once inside the exhibition halls, Oroarezzo attendees encountered smaller mirrored cubes in the walkways between the exhibitor booths. These were variously inscribed with philosophical musings about life, beautiful sensations and majestic moments that, according to Angiolini, embody the essence of jewelry. Winning jewelry designs at Oroaezzo's Première competition were announced by Grazia Editor-in-Chief ... More Silvia Grilli. Upon entering the convention hall, visitors viewed the competition's 58 entries in the carefully illuminated display case in the Oroarezzo welcome lounge. Award winners in eight categories were decided upon by an international jury of jewelry experts, journalists and opinion leaders. The award ceremony was presided over by Silvia Grilli, editor-in-chief of the eminent Italian fashion magazine, Grazia. When Marianna Maddaluna, a young art school student from Sansepolcro's G. Giovagnoli Institute was announced as the winner of the 'Talents' category, she accepted the Première mirrored cube award weeping tears of joy. (Thanks to a collaboration between Oroarezzo and an Arezzo jewelry manufacturer, Maddaluna will see her rendering fashioned into a piece of jewelry by master artisans.) This wonderful opportunity will come to full flower when Maddaluna's finished jewel is unveiled at the Italian Jewelry Summit that IEG is presenting in Arezzo in December 2025. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder In Angiolini's conception, the 'Mirror of Time' category of the competition refers to those jewels that are keepers and markers of memories, as well as precious adornments; emotional talismans. Awards in this realm went to a bracelet by Maria De Toni and a ring by Moraglione 1922. In the 'Infinite Light' category, light was understood by Angiolini to be an optical, physical and emotional force that we all experience, yet light is also an element to be employed with artistry and technical savoir-faire in jewelry. The jury chose to award bracelets by Luiber and Mosca Guido. The 'Precious Reflections' category referenced how mirrors can reflect light and shadows, as well as the thoughts of jewelry creators and jewelry wearers. As Angiolini noted in conversation with this writer, 'Every reflection is a fragment of life.' Première's jury selected bracelets by Gold Art and Graziella Braccialini for this category. For the 'Past, Present and Future' category, jewelry designs that express strong emotions were requested. As Angiolini explained, 'A jewel is more than an adornment, it is a refined object that contains narrative elements, which include the past from which it takes inspiration, the present time in which it is created, and the future it imagines.' Awards went to bracelets by Anima, Biz and Patros. The 'Glamour' category focused on jewelry that most keenly interprets the fashion world's mood of the moment. The winning design was an intriguing and utterly timeless necklace by Arezzo-based Kitty Jewellery that featured five tiny, heart-shaped mirrors stationed on fine gold chain; separated by amethyst beads. The 'Iconic Design' category awarded innovative aesthetics, artisanal brilliance and novel contributions to jewelry culture. A massive 18-karat gold cuff by Femar, founded by brothers Pasquale and Santi Barneschi in 1991, received this prize, and deservedly so, as this gracefully sculpted form is an iconic form and concept. Appropriately, the 'Art and Sculpture' category concerned itself with architectural jewelry that continues the "wearable sculpture" trend. The jury chose a gold ring by Giordini. As Giordana Giordini explained to this writer, " Giordini jewels are made with electro-forming, a procedure that requires numerous steps and the use of latest-generation machinery. This technique allows us to create voluminous, yet extremely light jewelry that is highly sculptural and comfortable to wear." As it happens, Ms. Giordini is also the District President of Confindustria goldsmiths, and thus a principal executive in the Italian jewelry industry. The winning award in the "Timeless jewelry' category went to a gold UNOAERRE brooch. UNOARRE, which was founded in 1926, is based in Arezzo and is one of Italy's largest producers, distributors and exporters of gold and silver jewelry.
