22-05-2025
- Entertainment
- Wall Street Journal
Brown Clothing Once Meant Poverty. In 2025, It Means Power.
We're currently in a brown 'study,' an outmoded term for self-absorption, a condition the fashion world regularly succumbs to. But in this case, the term is literal: The industry has taken a deep dive into the color of coffee, chocolate and protein-rich meals.
From the resurgence of the suntan to the revival of mahogany furniture, brown is ascendant. Supporting this observation: Pantone crowned Mocha Mousse its 2025 color of the year. In fashion, a deep shade of fudge is trending. For evidence, see Miu Miu's rich suede jackets, Gucci's draped satin dresses and Jason Wu's slouchy suits.
