19-05-2025
A Turbulent Week in the Auto Industry: Radical Shifts from Japan and Scandals Shadow Tesla
This past week witnessed a wave of major developments in the automotive world. Japanese companies dominated global headlines with bold strategic moves, while American giant Tesla continued to stir controversy with a series of failures and formal investigations. As some automakers work to expand their global footprint, others are facing serious challenges in a rapidly evolving market.
Nissan Shakes Things Up with Global Restructuring
In what's being described as its biggest shake-up in years, Nissan has announced a sweeping global restructuring plan. The company will close two plants in Japan and several others in Mexico, South Africa, India, and Argentina — reducing its total production sites from 17 to 10. It also plans to cut 15% of its workforce, following a 42% drop in sales since 2017. The decisions signal painful but necessary steps to exit its ongoing crisis.
Toyota Strengthens Its EV Push with the bZ 2026
Meanwhile, Toyota used the week to unveil a major update to its electric bZ4X, now rebranded as the bZ 2026. The new version boasts a 25% longer range — up to 505 km — along with a more powerful 338 hp all-wheel-drive system and support for Tesla's NACS charging port, making it clear Toyota is stepping up its game in the EV arena.
Tesla Faces Sluggish Demand and Robotaxi Scrutiny
Tesla, on the other hand, finds itself in a tough spot. Despite launching an updated Model Y, field reports show weak consumer interest, prompting the company to offer 0% financing and instant deliveries — an unusual move pointing to a real demand crisis.
The pressure intensified as the U.S. National Highway Traffic Safety Administration (NHTSA) opened a formal investigation into Tesla's upcoming paid Robotaxi service, set to launch in Austin next month. Regulators are demanding detailed explanations on how the technology works and its safety protocols, placing the future of the project under intense scrutiny at a pivotal time for the company.
BYD Expands Its European Footprint
On the other side of the globe, China's BYD continued its expansion by announcing a major new regional hub in Hungary, which will create over 2,000 jobs. The center will support sales, development, and testing operations, and forms part of BYD's broader strategic push into the increasingly competitive European market.
