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Yahoo
15-05-2025
- Business
- Yahoo
Pixalate's April 2025 Brazil Publisher Rankings for Websites and Mobile Apps: globo.com, ‘Letterboxd', and ‘Paper.io 2' Among Top-Ranked for Open Programmatic Ad Traffic Quality
According to Pixalate's April 2025 rankings, 'Letterboxd', 'Wonders of Wonder', and ' 2' were top ranked in Brazil for programmatic ad quality on the Apple App Store; ranked No. 1 for programmatic ad quality in Brazil London, May 15, 2025 (GLOBE NEWSWIRE) -- Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the April 2025 Publisher Trust Index (PTI) for Brazil. This index evaluates websites and mobile apps across the Apple App Store and Google Play Store. The Publisher Trust Indexes are a comprehensive approach to quality measurement and monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem. In addition to the report for Brazil, Pixalate has also released Publisher Trust Indexes for the UK, the U.S., Canada, Germany, Spain, the Netherlands, and Japan. Brazil Web PTI Rankings (April 2025) Brazil Mobile PTI Rankings (April 2025) Apple App Store Letterboxd Wonders of Wonder 2 Google Play Store 2 Sushi Roll 3D Kwai Download the full rankings here. Pixalate's data science team analyzed over 34 billion global open programmatic ad impressions across 14+ million Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in April 2025 to compile the global Publisher Trust Indexes. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology Download the Reports UK Publisher Trust Index Germany Publisher Trust Index Canada Publisher Trust Index Brazil Publisher Trust Index Netherlands Publisher Trust Index Japan Publisher Trust Index Spain Publisher Trust Index USA Publisher Trust Index About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The Publisher Trust Index (PTI) reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in UK Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic April 2025 be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.'.CONTACT: Nina Talcott ntalcott@ in to access your portfolio
Daily Mirror
07-05-2025
- Daily Mirror
Pilates teacher poisoned to death after 'discovering husband's affair'
Pilates teacher Larissa Rodrigues had just learnt of her husband's affair when she suddenly died of poisoning in March of this year in the Jardim Botânico neighbourhood of Ribeirão Preto, Brazil A woman allegedly poisoned to death by her husband after she had "recently discovered his affair", police have claimed. Pilates teacher Larissa Rodrigues had just learnt of her husband's affair when she suddenly died of poisoning in March of this year in the Jardim Botânico neighbourhood of Ribeirão Preto, Brazil. Her partner, doctor Luiz Antonio Garnica, and his mother, Elizabete Arrabaça, were both arrested on suspicion of causing death by poisoning on Tuesday, May 6. According to the Civil Police, the woman with whom Garnica was in a relationship was not arrested, but is still the subject of the investigation. Her mobile phones and those of Garnica and Arrabaça were seized in compliance with search warrants issued by the Court. A toxicology report on the victim's body suggests the presence of lead shot. The police investigation is also looking to understand how the pair obtained the substance and how it was administered. Based on the arrests and the material extracted from the phones, lead investigator Fernando Bravo hopes to clarify the motive for the crime. He said: "We managed to find a witness who reported that the mother-in-law was looking for lead to buy, approximately 15 days before the death, so this gave us certainty that she, together with her son, killed Larissa." In a statement to the Civil Police, a cousin of Larissa said that during the week of International Women's Day, at the beginning of March, the teacher found wine bottle corks with dates written on them and a box with sex toys in her husband's car, which raised suspicions of cheating. In the same statement, the cousin also reported that Larissa had told her about the doctor's trip to São Paulo and that she suspected that he had not travelled alone. Larissa said that she tried to video call him, but he did not answer her. According to police documents, days later Larissa went to the address of the woman Garnica was having an affair with and filmed her husband entering the building. According to reports, Larissa confronted her husband with the video. reports Garnica denied being with her and said Larissa was going crazy. The cousin also told police that the week after the video, Larissa fell ill with diarrhoea and vomiting, and that she reported that her mother-in-law was making soups for her. The teacher also said that she had been administered medication by her husband. According to Bravo, there is a suspicion that Garnica's lover helped provide an alibi for the doctor, a theory which is still under investigation. He added: "He went to the cinema with his lover the day before [the crime], so there are indications that he was preparing an alibi, so that's what we've been reading so far."
