Latest news with #graphicdesigner
Al Bawaba
5 days ago
- Business
- Al Bawaba
New 'G': Google's logo glow-up costs a fortune
ALBAWABA - Google has secretly unveiled a slight revamp of its famous "G" logo, garnering a lot of attention and igniting internet discussion—not because of the difference in appearance, but rather because of the potential cost of the alteration. Also Read Google refers to Persian Gulf as 'Arabian Gulf' in latest update Google's recognizable red, yellow, green, and blue hues are still present in the redesigned logo, but a seamless gradient transition has taken the place of the formerly separate chunks. Users have taken note of the seemingly little change, and many have resorted to social media to ridicule what they perceive to be a costly and needless alteration. Sarcastic estimates of "a few thousand dollars" and conjectures that a graphic designer made "millions for using the Smudge tool in Photoshop" were among the comments. Although the redesign's precise cost has not been made public, branding experts estimate that such adjustments, particularly at Google's magnitude, may cost millions of dollars. That idea gains support from historical comparisons: the BBC's 2022 rebranding cost £7 million, whereas Pepsi allegedly paid $1 million for a comparable minor makeover in 2008. A total of $211 million is said to have been spent on BP's rebranding. The change seems to have been done by Google as part of a larger visual alignment with the new Gemini AI platform's design approach. Only the iOS version of the Google Search app has received the updated logo so far, but Android and more services are anticipated to follow. Similar improvements could soon be made to other product icons, including Maps, Gmail, and Chrome. Google's iconic "G" logo has been updated for the first time in a decade. A gradient has been added to replace the distinct boundaries between the colors. Considering the huge cost of rebranding, this new logo could cost millions:
Forbes
21-05-2025
- Business
- Forbes
Why Freelancers Need a Digital Product Revenue Stream
Every freelancer knows the challenges of growing and scaling their business. But many of us freelance alongside other jobs, or may have hit full client capacity. So how can we scale our business without continuing to exchange time for money? One way is to create a revenue stream that requires an initial time investment to set it up, but then continues to sell on autopilot. This revenue stream involves selling a digital product. Deloitte found that U.S. adults spend $120 to $130 monthly on digital goods and services. Freelancers have the golden opportunity to capitalize on this demand by creating their own digital goods such as templates, online courses, recorded webinars, eBooks, PDF guides, or even AI agents. Whether you freelance full-time or as a side-hustle, selling a digital product is a smart way to add revenue without significantly increasing your time commitments. Here's why: You're already an expert in what you do. How could you package up your knowledge or skills in a way that benefits more people, beyond your client roster? Let's say you're a graphic designer. You could create a set of social media templates that other businesses could plug-and-play, and sell these as a low-ticket offer to those not ready to invest in your design services. Think: what types of questions do you regularly receive from clients or your online audience? What topics or pain points do they ask to 'pick your brain' over? You could package up your unique knowledge on this topic into a PDF guide or eBook. Even though it takes some time to set up a digital product revenue stream including creating the actual product, setting up the system to sell it on (such as a Stan Store, Beacons, or Linktree page), and some ongoing marketing to promote it, it can be relatively 'hands-off' yet highly scalable. Here are two ways to scale your digital product revenue stream: Taking the time to create a digital product that offers more in-depth, comprehensive knowledge than your free public content (e.g. social media posts) helps to position you as a thought leader or expert in your field. If your digital product helps your audience solve a problem, this increases trust in your brand, which is imperative to business growth. According to Deloitte, 88% of customers who highly trust a brand would buy again, and 62% buy almost exclusively from that brand. High trust has the potential to turn into referrals, positive reviews, references, or citations in other content, and could even lead to speaking gigs or podcast appearances. All of which help build your brand. Creating and selling your own digital products is a smart business strategy for freelancers, especially in today's unpredictable economic landscape. It's a great way to grow your revenue without exhausting your time each week, so that you can focus on your hands-on client work.
