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Gucci unveils a new GG Marmont design

First introduced in 1970s with the archival Double G logo, the GG Marmont bag has since established itself as a signature style of Gucci with two capital letters of the style's name recognisable by the partial overlapping hardware on the handbag's front. This design is a homage to the initials of founder Guccio Gucci, as well as the family's tradition of giving the eldest child a name that starts with 'G'. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. Image courtesy of Gucci. This year, the House updates the design of the GG Marmont handbag, crafting it with soft leather and adding a slender pocket on the back of the medium and larger silhouettes, alongside emblematic hardware and a sliding chain handle polished in gold or silver finishes. You can find the updated GG Marmont handbags at Gucci boutiques and online at