27-05-2025
Getting Ready with Pritika Swarup for the 2025 Cannes Film Festival Closing Ceremony
Pritika Swarup x GRAZIA USA: Cannes Film Festival 2025; Photo Credit: Gabriele Di Martino
When it comes to seamlessly blending elegance, intellect, and global impact, Pritika Swarup stands in a league of her own. The international fashion model, Ivy League graduate, Operation Smile Global Ambassador, and founder of holistic beauty brand Prakti turned heads at the 2025 Cannes Film Festival Closing Ceremony — and took GRAZIA USA behind the scenes for an exclusive digital photo diary capturing every meaningful moment. The Magic of the Moment: What Cannes Means to Pritika Swarup
The Cannes Film Festival is one of the most iconic celebrations of global cinema, but the Closing Ceremony holds a particular significance. It's a night where the industry's most distinguished talents gather to honor storytelling at its finest, dressed in couture that speaks volumes. For Swarup, returning to Cannes felt deeply personal. Photo Credit: Diana Catch
'Being here tonight is incredibly special,' she shares with us. 'It's my second time attending the Cannes Film Festival closing ceremony, and each time feels like a true honor… It reminds me of my journey so far and how grateful I am to grow alongside so many extraordinary artists we're here to celebrate.' How She Gets Ready: Ritual, Rhythm, and Radiance
Behind the glamour lies intention. Before stepping into the spotlight, Swarup begins with a deep, grounding ritual — a holistic approach that reflects her Ayurvedic roots and personal wellness philosophy. Photo Credit: Gabriele Di Martino
'I start with grounding rituals — meditation, breathwork, and skin prep using Prakti's PritiPolish Instant Glow Exfoliator and SundaSkin Essential Hydrating Serum,' she explains. 'All beauty begins within… Even a few minutes of breathwork or journaling can completely shift my energy. I approach well-being holistically, often turning to the Ayurvedic principles I grew up with — focusing on balance, alignment, and inner harmony. For me, it's about staying connected to myself, even in the midst of all the chaos and excitement,' she continues.
'And during glam, I blast a power playlist — everything from Bollywood to The Weeknd — to get into my zone.' The Glam Plan: Elevating Old Hollywood with a Modern Twist
Every element of Swarup's red carpet look was chosen with precision and care — from her sculptural Zuhair Murad gown to her velvet-tied waves. Together, the ensemble told a story of femininity, strength, and grace. Photo Credit: Gabriele Di Martino
'For the closing ceremony, we were channeling elegant and sculptural but with a softness that felt fresh and unexpected,' she notes. 'Fabio Petri created a beautiful half-up, half-down hairstyle with soft waves and a velvet bow… Soo Park gave me radiant, sculpted skin, a subtle, smokey bronzed eye, and a plush nude lip that brought dimension. We wanted it to feel powerful yet ethereal.' From Virginia Beach to the Croisette: Carrying Heritage with Pride
At a festival known for cinematic storytelling, Swarup uses fashion and beauty to tell her own. Photo Credit: Gabriele Di Martino
'My Indian heritage is a constant source of strength and inspiration… On an international stage like Cannes, I see it as an opportunity to share my own narrative. I carry that legacy with pride and always hope to reflect it with grace and intention.' Fashion with Purpose: A Statement Beyond Style
The red carpet is about identity, heritage, and self-expression to Swarup. With every detail, she brings her story to life. Photo Credit: Gabriele Di Martino
'Zuhair Murad is a dear friend and a true master of intricate craftsmanship and timeless elegance… Its [the gown] sweeping velvet cape and elegant gloves, paired with the beautiful sheer silhouette, strike the perfect balance between delicate and powerful. The gown embodies a refined femininity that perfectly reflects how I wanted to feel tonight, graceful and effortlessly chic. To me, it captures the spirit and glamour of Cannes.' Balancing the Chaos: Staying Grounded While on the Move
While Cannes is all glam on the outside, the lead-up to the ceremony wasn't without its curveballs. A citywide power outage added chaos to an already high-energy day. Photo Credit: Gabriele Di Martino
'When the electricity went out in Cannes for hours before the closing ceremony, everyone started panicking. It was chaotic — hair tools weren't working, lights were out, and for a second, it felt like the entire evening might unravel,' she admits. 'But my team pulled it all together… It reminded me that no matter how polished things look on the outside, it's the resilience, creativity, and teamwork behind the scenes that make the real magic happen.' Dressing with Intention: The Message in the Look
More than just a beautiful ensemble, the multi-hyphenate's look carried a message. Photo Credit: Gabriele Di Martino
'I wanted this look to reflect the harmony between strength and softness — two sides of my story. It's about celebrating the complexity of womanhood: bold yet tender, fierce yet graceful.' The Finishing Touch: Jewelry That Speaks Volumes
Swarup chose Boucheron diamonds to complete her look — delicate yet striking pieces that added dimension to her soft-glam silhouette. Photo Credit: Gabriele Di Martino
'I chose Boucheron for their timeless artistry. I wore delicate diamond earrings and a ring, each piece thoughtfully chosen for its structured beauty that echoes the gown's elegance. Together, they brought a sense of refinement and sophistication.' Style on a World Stage: What Cannes Fashion Means to Her
At Cannes, style becomes symbolic — and for Swarup, fashion is a medium for meaning. Photo Credit: Diana Catch
'Fashion on the Cannes red carpet is a way to express who I am in that moment… For me, it's about how the look makes me feel, what it represents, and the story I want to share with the world. I'm drawn to pieces that carry emotion, heritage, and impeccable craftsmanship — those details that elevate fashion into true art. When it all comes together, it tells a powerful story.' A Lasting Impression
As the curtain closed on another unforgettable Cannes Film Festival, Pritika Swarup's presence on the red carpet served as a reminder that true beauty lies not just in the gowns or the glamour — but in the intention, identity, and inner strength behind it all. Through her holistic rituals, thoughtful fashion choices, and unwavering grace, Swarup didn't just attend the closing ceremony — she embodied its spirit.
And with every step, she continues to redefine what it means to be a modern woman on the world stage: grounded, empowered, and unapologetically herself — with an elegant and meaningful sense of style.
