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Auto Blog
2 days ago
- Automotive
- Auto Blog
Why Stellantis and Amazon Axed Their SmartCockpit Partnership
The car conglomerate and e-commerce and tech giant were slated to release an in-car infotainment system by 2024. A product made for the future Back in January 2022, Stellantis, the multinational automaker that is the parent company of American brands like Chrysler, Dodge, Jeep, and Ram, as well as European powerhouses like Fiat, Alfa Romeo, and Maserati, announced a multiyear agreement revolving primarily around in-cabin software. The main product from the Amazon-Stellantis link-up was called SmartCockpit, a 'software-defined platform' that was intended to 'seamlessly integrate with customers' digital lives' and ship in global Stellantis vehicles by 2024. 0:04 / 0:09 Audi A5 replaces A4: So, what's changed? Watch More Reuters: Stellantis and Amazon's SmartCockpit is no more However, a new report from Reuters confirms that Amazon's deal with Stellantis to create this software is sunsetting after it missed the 2024 deadline. In a statement sent to the newswire, neither Stellantis nor Amazon told Reuters exactly why they had come to the decision. Still, they noted that each company would continue on its separate path. 'Stellantis remains a valuable partner for Amazon, and the companies continue to work together on a range of initiatives,' the two companies wrote in a statement to Reuters. They added that the break 'will allow each team to focus on solutions that provide value to our shared customers and better align with our evolving strategies.' Amazon, Stellantis had big goals for SmartCockpit The goal of SmartCockpit was to turn ordinary Chryslers, Dodges, Jeeps, Rams, as well as Fiats, Alfa Romeos, and Maseratis, into software-defined vehicles like those of rivals like Tesla, Rivian, and BYD. In Stellantis's 2022 release announcing and detailing its plans to develop SmartCockpit, the two companies said that the software in Stellantis-branded cars will 'seamlessly integrate with customers' digital lives to create personalized, intuitive in-vehicle experiences through AI-enhanced applications for entertainment, Alexa-enabled voice assistance, navigation, vehicle maintenance, ecommerce marketplaces, and payment services.' The 'STLA SmartCockpit platform,' as it was called, would use purpose-built Amazon products for Stellantis, integrate Amazon's Echo and Alexa smart home and security ecosystem, and create a smartphone-like in-car software experience tailored for specific vehicles and their owners. 'For example, Chrysler Pacifica vehicles could offer a family-trip planner that recommends media content, points of interest, restaurants, and other fun stops along the route,' Stellantis said. ' Jeep® vehicles could come with a digital off-road 'coach' to help customers calibrate the vehicle and optimize performance before tackling tough terrain.' At the time, then-Stellantis CEO Carlos Tavares called the Amazon partnership 'an integral part of our capability building roadmap,' adding that Amazon's tech prowess would help transform the driving experience of its vehicles. 'By leveraging artificial intelligence and cloud solutions, we will transform our vehicles into personalized living spaces and enhance the overall customer experience, making our vehicles the most wanted, most captivating place to be, even when not driving,' Tavares said. Final thoughts The end of this partnership comes as Stellantis enters a transition period following the tenure of Carlos Tavares, with the newly appointed CEO, Antonio Filosa, taking the helm in June. I think that the rather quiet realization of the end of this partnership goes to show that Stellantis is prioritizing its approach going forward. That being said, the fact that we are in the era of the software-defined vehicle is rather interesting, especially considering that companies like Google (with Google Built-in) and Apple's CarPlay Ultra are making their way to dominate every screen on dashboards. If it came to light, having Amazon in the mix would have been a very left-field option. About the Author James Ochoa View Profile
Geeky Gadgets
18-05-2025
- Automotive
- Geeky Gadgets
Apple CarPlay Ultra: The Big Changes You Need to Know
Apple has introduced CarPlay Ultra, its most advanced in-car infotainment system to date. Launching initially with Aston Martin vehicles, this system bridges the gap between iPhone functionality and vehicle controls, delivering a highly tailored and intuitive driving experience. Designed exclusively for iPhone 12 or newer models running iOS 18.5, CarPlay Ultra aims to transform how drivers interact with their vehicles by combining convenience, customization, and innovative technology. Watch this video on YouTube. Seamless Integration with Real-Time Vehicle Data CarPlay Ultra redefines in-car connectivity by integrating real-time vehicle data directly into its interface. Drivers can access critical metrics such as speed, fuel levels, tire pressure, and engine performance, all displayed seamlessly on the dashboard. This integration ensures that essential information is always within view, minimizing distractions and enhancing safety. For instance, while using Apple Maps for navigation, you can simultaneously monitor your fuel gauge or check tire pressure without switching screens. By merging iPhone features like navigation, media playback, and notifications with real-time vehicle data, CarPlay Ultra creates a unified experience that prioritizes both functionality and safety. This seamless integration not only simplifies multitasking but also reduces the cognitive load on drivers, making every journey more efficient and enjoyable. Personalization and Intuitive Control Customization lies at the heart of CarPlay Ultra. The system introduces iPhone-style widgets, allowing you to design your dashboard to reflect your personal preferences. Whether you want quick access to your calendar, weather updates, or favorite playlists, these widgets can be arranged to suit your unique needs. This level of personalization ensures that the interface feels familiar and user-friendly. Control options are equally versatile, catering to a wide range of vehicle designs and driver preferences. CarPlay Ultra supports both touchscreen inputs and physical buttons, offering flexibility for different driving environments. Additionally, Siri voice control enhances hands-free operation, allowing you to adjust climate settings, change music tracks, or even switch driving modes with simple voice commands. This adaptability ensures that the system aligns with your driving habits, enhancing both convenience and safety. By prioritizing intuitive control, CarPlay Ultra enables drivers to stay focused on the road while enjoying a connected experience. Collaboration with Automakers Aston Martin is the first automaker to integrate CarPlay Ultra, marking a significant milestone in Apple's collaboration with the automotive industry. The system has been designed to complement automakers' unique brand identities while maintaining Apple's signature user-friendly interface. This approach allows manufacturers to adopt CarPlay Ultra without compromising their design philosophies or brand aesthetics. Other automakers, including Hyundai, Kia, Genesis, Audi, Land Rover, Honda, Ford, and Volvo, are expected to follow suit in the coming years. This growing list of partners underscores the appeal of CarPlay Ultra's seamless integration and advanced features. However, not all automakers are embracing the platform. Companies like Mercedes-Benz and General Motors have chosen to develop proprietary systems instead, reflecting a competitive landscape in the infotainment market. These differing strategies highlight the challenges automakers face in balancing innovation, brand identity, and consumer expectations. Compatibility and Gradual Rollout CarPlay Ultra is compatible with iPhone 12 or newer models running iOS 18.5, making sure it uses Apple's latest hardware and software advancements. Initially, the system will be exclusive to Aston Martin vehicles, with plans to expand to other automakers over time. This phased rollout strategy allows Apple to gather valuable user feedback, refine the system, and address any potential issues before a broader release. By adopting a gradual rollout, Apple ensures that CarPlay Ultra meets the high standards expected by both automakers and consumers. This approach also provides an opportunity to fine-tune the system's integration with various vehicle models, making sure a seamless experience across different brands. As the platform expands, it is poised to become a key player in the evolution of in-car infotainment. Shaping the Future of Automotive Technology CarPlay Ultra represents a significant step forward in the development of intuitive infotainment systems for modern vehicles. By using its expertise in design and technology, Apple addresses the challenges automakers face in creating user-friendly interfaces that integrate seamlessly with vehicle functions. The system's ability to blend real-time vehicle data with familiar iPhone features sets a new standard for the industry. However, the adoption of CarPlay Ultra is not universal. Some automakers, such as Mercedes-Benz and General Motors, are investing in proprietary systems, reflecting a divide in the industry's approach to infotainment. This divergence raises important questions about the future of in-car technology and the role third-party platforms like CarPlay Ultra will play in shaping it. As the automotive industry continues to evolve, the competition between proprietary systems and third-party platforms will likely drive further innovation, ultimately benefiting consumers. CarPlay Ultra's combination of real-time data integration, customizable interfaces, and versatile control options positions it as a standout choice for drivers seeking a connected and personalized experience. As more automakers adopt the platform, it has the potential to redefine in-car infotainment, offering a glimpse into the future of driving and the possibilities of seamless technology integration. Check out more relevant guides from our extensive collection on Apple CarPlay Ultra that you might find useful. Source & Image Credit: MacRumors Filed Under: Apple, Apple iPad, Technology News, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
