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Paris Hilton lags behind Rihanna, Kylie with latest announcement
Paris Hilton lags behind Rihanna, Kylie with latest announcement

Miami Herald

time09-05-2025

  • Entertainment
  • Miami Herald

Paris Hilton lags behind Rihanna, Kylie with latest announcement

Paris Hilton has never been known for being on time - unless we're talking about red carpets. Don't miss the move: SIGN UP for TheStreet's FREE Daily newsletter Now, the original influencer is making headlines again with a new project that feels both deeply personal and oddly delayed. Related: Target's move into this massive market will delight customers While she once dominated pop culture and helped shape the blueprint for the modern celebrity brand, this time she's arriving to a trend that peaked years ago. And the space she's stepping into? It's one that's packed with A-listers like Rihanna and Kylie Jenner, who've turned their names into multi-billion-dollar empires. Image source: Parivie On May 7, Hilton officially launched Parívie, a luxury skincare line she's been quietly developing for two years with co-founder Alexandra Marsh. The brand promises to deliver "future-forward" solutions for people who are always "on" - powered by inPHinite Youth Technology, a proprietary blend of peptides, antioxidants, and fermented extracts. It targets screen fatigue, environmental stressors, and the toll of living a fast-paced lifestyle. Related: Oura launches genius features to take on Apple, Fitbit, and Whoop If that pitch sounds familiar, it's because it is. Rihanna and Kylie Jenner launched their skincare brands back in 2020 and 2019, respectively, setting the tone for a rush of celebrity-backed beauty lines that also included Brad Pitt, Travis Barker, Hailey Bieber, and Selena Gomez. So what makes Hilton's line different? According to her, it's the combination of cutting-edge science and lived experience. "I know what it's like to always be on," Hilton said in the brand's press release. "After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves." The timing is curious. Celebrity skincare exploded in the late 2010s and early 2020s. But in 2025, consumer skepticism is higher, the space is crowded, and even legacy beauty brands are struggling to stand out. According to Statista, the global skincare market is expected to hit $198.35 billion in 2025, with a steady compound annual growth rate of 3.53% through 2030 - proving there's still serious money in looking good. But opportunity brings saturation-especially in the celebrity and luxury space. New brands now compete with legacy giants, influencer empires, and tech-savvy upstarts. Hilton is betting her story still resonates. Parívie pitches itself as more than skincare: it's a ritual, a lifestyle, and a science-backed solution for nonstop lives. Its six debut products aim to deliver results without overcomplicating routines. There's also a give-back component. Parívie Gives will donate 1% of sales to support women through wellness grants and community programs. Whether it will land with consumers is unclear. In true Paris fashion, only time will tell if "that's hot." Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

You can now use the same skincare as Paris Hilton
You can now use the same skincare as Paris Hilton

Emirates Woman

time08-05-2025

  • Entertainment
  • Emirates Woman

You can now use the same skincare as Paris Hilton

Ever wondered what keeps Paris Hilton and her signature glow so flawless? The answer is now within reach as the iconic socialite and entrepreneur unveils her highly anticipated skincare line, Parívie. As part of her 11:11 Beauty venture, this collection marks Hilton's official entry into the world of science-backed skincare, offering fans the chance to experience the same radiant complexion as the star herself. View this post on Instagram A post shared by Paris Hilton (@parishilton) Developed over three years in partnership with beauty powerhouse Guthy-Renker (the minds behind JLo Beauty and Cindy Crawford's Meaningful Beauty), Parívie represents Hilton's personal approach to self-care. 'I wanted to create something that really works,' shares Paris Hilton. The line features six carefully crafted products powered by their exclusive inPHinite Youth Technology, a potent blend of peptides, antioxidants and probiotic-fermented extracts designed to combat modern skin stressors like pollution and digital screen exposure. The collection, available now at includes standout products like the That's Tight Plumping Vitality Serum and That's Restored Overnight Repair Crème, the same formulas Hilton uses to maintain her camera-ready complexion. Each product combines clinical effectiveness with the luxury experience you'd expect from the Hilton name, from the purifying cleanser with salicylic acid to the neck-firming treatment with coffee extract. Beyond beauty, Parívie reflects Hilton's evolution as a businesswoman and philanthropist. The brand commits 1% of sales through its Parívie Gives initiative to support women's empowerment programs. 'This isn't just about looking good,' Hilton explains, 'it's about feeling confident and giving back.' While these six debut products mark Parívie's grand entrance, Hilton hints this is only the start. 'This is definitely [just] the beginning,' she reveals. 'This is going to be a whole lifestyle brand.' Though details remain tightly under wraps, one thing's certain – if this first collection is any indication, Parívie's future launches promise to deliver even more of that signature Paris Hilton magic: think bolder, pinker, and more unapologetically glamorous than ever before. After all, when Paris builds a beauty empire, she does it in stilettos. Now available for pre-order ahead of the full 19 May, Parívie offers more than just celebrity-endorsed skincare – it's your invitation to experience Paris Hilton's personal beauty philosophy. – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram Images: Supplied & Featured Image: Pinterest

Paris Hilton launches skincare line Parívie
Paris Hilton launches skincare line Parívie

Fashion Network

time07-05-2025

  • Entertainment
  • Fashion Network

Paris Hilton launches skincare line Parívie

announced on Wednesday the launch of her skincare brand, Parívie. Created in collaboration with president and co-founder Alexandra Marsh, the line is powered by inPHinite Youth Technology, a proprietary blend exclusive to Parívie. This breakthrough formulation includes next-generation peptides, antioxidant protection, and probiotic-fermented extracts designed to combat the skin stressors of modern life, from screen overload to environmental fatigue. "I know what it's like to always be on, always moving, always showing up—and I wouldn't have it any other way,' said Hilton. "After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it's five minutes or a full routine. It's about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you.' The debut Parívie collection features six products designed for high-performance and simplicity including That's Radiant Daily Purifying Cleanser, a gentle yet deep-cleaning formula with BHAs and ceramides; That's Smooth Skin-Perfecting Elixir, a brightening essence with fruit acids and barrier-boosting ingredients; and That's Tight Plumping Vitality Serum, a multitasking serum powered by inPHinite Youth to reduce lines and firm the skin. Rounding out the collection is That's Quenched Barrier Support Crème, a rich moisturizer that locks in hydration and restores skin strength; That's Firm Contouring Neck Treatment, a toning treatment with peptides and fruit acids; and That's Restored Overnight Repair Crème, a luxurious night cream for skin recovery and renewal. "I've spent my life moving between so many roles- activist, entrepreneur, performer and now, Mom," added Hilton. "For years, glam helped me power through, but now, I'm revealing what's underneath, and it's still Paris – just my most beautiful and confident version yet." Parívie also introduces Parívie Gives, a philanthropic commitment that invests 1% of sales into empowering women through financial grants, wellness support, and community-based resources.

Paris Hilton launches skincare line Parívie
Paris Hilton launches skincare line Parívie

Fashion Network

time07-05-2025

  • Entertainment
  • Fashion Network

Paris Hilton launches skincare line Parívie

announced on Wednesday the launch of her skincare brand, Parívie. Created in collaboration with president and co-founder Alexandra Marsh, the line is powered by inPHinite Youth Technology, a proprietary blend exclusive to Parívie. This breakthrough formulation includes next-generation peptides, antioxidant protection, and probiotic-fermented extracts designed to combat the skin stressors of modern life, from screen overload to environmental fatigue. "I know what it's like to always be on, always moving, always showing up—and I wouldn't have it any other way,' said Hilton. "After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it's five minutes or a full routine. It's about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you.' The debut Parívie collection features six products designed for high-performance and simplicity including That's Radiant Daily Purifying Cleanser, a gentle yet deep-cleaning formula with BHAs and ceramides; That's Smooth Skin-Perfecting Elixir, a brightening essence with fruit acids and barrier-boosting ingredients; and That's Tight Plumping Vitality Serum, a multitasking serum powered by inPHinite Youth to reduce lines and firm the skin. Rounding out the collection is That's Quenched Barrier Support Crème, a rich moisturizer that locks in hydration and restores skin strength; That's Firm Contouring Neck Treatment, a toning treatment with peptides and fruit acids; and That's Restored Overnight Repair Crème, a luxurious night cream for skin recovery and renewal. "I've spent my life moving between so many roles- activist, entrepreneur, performer and now, Mom," added Hilton. "For years, glam helped me power through, but now, I'm revealing what's underneath, and it's still Paris – just my most beautiful and confident version yet." Parívie also introduces Parívie Gives, a philanthropic commitment that invests 1% of sales into empowering women through financial grants, wellness support, and community-based resources.

Paris Hilton launches skincare line Parívie
Paris Hilton launches skincare line Parívie

Fashion Network

time07-05-2025

  • Entertainment
  • Fashion Network

Paris Hilton launches skincare line Parívie

announced on Wednesday the launch of her skincare brand, Parívie. Created in collaboration with president and co-founder Alexandra Marsh, the line is powered by inPHinite Youth Technology, a proprietary blend exclusive to Parívie. This breakthrough formulation includes next-generation peptides, antioxidant protection, and probiotic-fermented extracts designed to combat the skin stressors of modern life, from screen overload to environmental fatigue. "I know what it's like to always be on, always moving, always showing up—and I wouldn't have it any other way,' said Hilton. "After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it's five minutes or a full routine. It's about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you.' The debut Parívie collection features six products designed for high-performance and simplicity including That's Radiant Daily Purifying Cleanser, a gentle yet deep-cleaning formula with BHAs and ceramides; That's Smooth Skin-Perfecting Elixir, a brightening essence with fruit acids and barrier-boosting ingredients; and That's Tight Plumping Vitality Serum, a multitasking serum powered by inPHinite Youth to reduce lines and firm the skin. Rounding out the collection is That's Quenched Barrier Support Crème, a rich moisturizer that locks in hydration and restores skin strength; That's Firm Contouring Neck Treatment, a toning treatment with peptides and fruit acids; and That's Restored Overnight Repair Crème, a luxurious night cream for skin recovery and renewal. "I've spent my life moving between so many roles- activist, entrepreneur, performer and now, Mom," added Hilton. "For years, glam helped me power through, but now, I'm revealing what's underneath, and it's still Paris – just my most beautiful and confident version yet." Parívie also introduces Parívie Gives, a philanthropic commitment that invests 1% of sales into empowering women through financial grants, wellness support, and community-based resources.

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