26-04-2025
Flau'Jae Johnson stars in Foot Locker x Puma NIL campaign
Flau'Jae Johnson isn't just staying in school—she's staying in control.
While most draft-eligible stars are preparing to take their talents to the pros, Johnson is doubling down on her presence both on and off the court. The LSU standout guard just debuted her latest NIL campaign: a front-and-center role in Foot Locker and Puma's 'Stay in Rotation' spring ad series.
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The campaign, developed by creative agency We Are Social, is more than just sneakers and spotlight—it's a statement. Johnson showcases Puma's newest collections like the Speedcat, Speedcat Ballet, and La France lines, bringing both flair and substance to the rollout.
This isn't her first major partnership either. Johnson's brand résumé already features names like Google Pixel, Powerade, Experian, and a previous Puma campaign to tip off the 2023–24 season. But this time, she's leading a campaign that blends performance and culture—a fitting role for a Roc Nation signee who's as known for her rap skills as her highlight reels.
Her presence in this campaign isn't just about marketability—it's backed by numbers. Johnson averaged 18.6 points, 5.6 rebounds, and shot 38.3% from three in the 2024 season, helping lead LSU back to the NCAA Tournament and proving she's one of the most complete guards in the game.
Opting out of the 2025 WNBA Draft to return for her senior year, Johnson is betting on herself—and it's paying off. She's building one of the most dynamic personal brands in college sports, tapping into the full power of the NIL era while continuing to elevate her game.
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Related: Tom Izzo sounds off on NIL and the transfer portal
With more brand integrations promised throughout the summer, this campaign feels like just the beginning. Flau'Jae Johnson isn't just staying in rotation—she's redefining what that even means.
Related: Mike Gundy on NIL & transfer portal: 'I'd have been Johnny Manziel 2.0'
If you're not watching what Flau'Jae's doing—on the court and off—you're already behind.
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Related: Cam Newton blasts NIL culture in wake of Nico Iamaleava mess
