21-05-2025
This season's hottest look? It's dull and demure
You might think a summer gathering of fashion editors would be a flamboyant affair but, on a sunny trip last week with industry colleagues, I was struck by how boring we all looked. How boring and how ineffably chic, I should for those of us working and dressing at style's constantly evolving cutting edge (it's a tough job, but someone has to do it), 'boring' isn't an insult — it's the highest praise. Faced, on the one hand, with endless new TikTok 'cores' that seem to cycle in and out weekly and, on the other, the frilly fuddy fussiness that a bit of sun seems to bring out in this country, less isn't just more — it is more comfortable too. That might
