Latest news with #inflightWiFi
Skift
2 days ago
- Business
- Skift
Why Smarter In-Flight Wi-Fi Is Now a Business Imperative
As demand for high-speed connectivity soars, in-flight Wi-Fi is no longer a perk — it's a loyalty driver. With its hybrid, multi-orbit approach, Viasat is delivering what the future requires: smarter, faster, more reliable in-flight internet that scales globally and sustainably. Here's how it works. This sponsored content was created in collaboration with a Skift partner. In today's always-connected world, travelers expect their digital lives to continue uninterrupted — even at 35,000 feet. In fact, a recent survey found that 75% of airline passengers say in-flight Wi-Fi availability influences their airline choice. As expectations for seamless connectivity rise, Viasat is stepping up to redefine what's possible in the sky. Known for delivering high-performance satellite connectivity to airlines around the world, Viasat isn't limiting itself to a single orbit or satellite type. Instead, it's pioneering a multi-orbit future — one that blends the expansive reach and capacity of geostationary satellites (GEO) with the low-latency, real-time responsiveness of low Earth orbit (LEO) systems. 'We've always believed that every passenger should be able to do in the air what they typically do at home — stream, work, message, stay connected,' said Sandeep Moorthy, CTO of Viasat Commercial Services. 'That vision is finally becoming reality at scale.' The Connectivity Expectation Has Changed Once considered a luxury, in-flight Wi-Fi is now a baseline expectation — one that directly impacts loyalty, Net Promoter Scores, and competitive differentiation. 'Whether they want it or not, passengers feel the need to be connected,' Moorthy said. 'Whether it's a message from a loved one, watching a live event, or catching up on a show during a ten-hour flight, that expectation is now embedded.' And it's global. While North America led the charge, Moorthy noted that 'more and more of the global market is starting to adopt this need for always-on connectivity.' Understanding GEO and LEO Satellite Networks Delivering internet to aircraft flying 500 mph at 35,000 feet is no small feat. The complexity multiplies when considering the two types of satellite architectures: Geostationary (GEO) satellites orbit about 22,300 miles above Earth, providing wide coverage, high capacity, and operational flexibility. Because they remain fixed relative to the Earth's surface, GEO satellites are well-suited for delivering consistent coverage across large regions — particularly those designed to flex or shift capacity to 'hot spot' areas with concentrated demand. However, their higher altitude results in greater latency — the delay between sending and receiving data — which can cause slight lags when loading websites or streaming video. satellites orbit about 22,300 miles above Earth, providing wide coverage, high capacity, and operational flexibility. Because they remain fixed relative to the Earth's surface, GEO satellites are well-suited for delivering consistent coverage across large regions — particularly those designed to flex or shift capacity to 'hot spot' areas with concentrated demand. However, their higher altitude results in greater latency — the delay between sending and receiving data — which can cause slight lags when loading websites or streaming video. Low Earth Orbit (LEO) satellites, by contrast, orbit below 1,200 miles from Earth, enabling lower latency and, in certain scenarios, faster data transfer. However, their limited field of view and rapid movement relative to the Earth mean they cover smaller areas and lack the flexibility of GEO satellites. To achieve consistent global coverage, LEO networks require large constellations of satellites working in unison. The Advantages of a Multi-Orbit, Hybrid Approach Rather than picking one over the other, Viasat is taking a hybrid approach with its new in-flight connectivity solution, Viasat Amara. It partners with Telesat for a sustainable LEO network while continuing to build on its own GEO powerhouse along with other non-geostationary (NGSO) satellites. Viasat's multi-orbit system combines the high capacity and flexibility of GEO with the augmented coverage of LEO, giving passengers the best of both worlds: fast connectivity even in high-demand areas and broad reach. 'It's about matching the right supply to the right demand, at the right time and place,' Moorthy explained. 'Connectivity needs vary by region, flight path, and even time of day — demand is not uniform.' Viasat Amara orchestrates connectivity to meet these various needs. It uses machine learning to intelligently route traffic based on passenger activity, aircraft location, and available satellite resources. 'For streaming Netflix or watching a live event, GEO satellites are more economical and effective,' Moorthy said. 'But if someone's on a Zoom call, LEO can provide that extra edge in latency.' The Business Case for Airlines Viasat's in-flight connectivity is not just about keeping passengers online. It's becoming a critical part of how airlines enhance customer experience and improve business performance. High-quality Wi-Fi unlocks new revenue opportunities through digital advertising, content partnerships, e-commerce, and loyalty program engagement. Connectivity also plays a growing role in operational improvements, supporting real-time inventory tracking, fraud detection, and remote diagnostics to help crews and ground teams make better decisions. Because Viasat manages the entire system, including satellites, ground stations, onboard equipment, and software, it offers a flexible and scalable solution that can be tailored to each airline's needs. 'We're line-fit on virtually every Boeing and Airbus model,' Moorthy said. 'When a plane rolls off the factory floor, Viasat can be ready on day one. Then it's just about software and service configuration.' Built for Global Reach and Flexibility While many connectivity providers are racing toward LEO mega-constellations, Viasat has taken a more measured approach. By partnering with Telesat for a smaller LEO footprint and continuing to invest in its own high-capacity GEO satellites, the company sidesteps some of the regulatory and geopolitical limitations of LEO-only networks. 'You can't just beam service into countries like China, India, or Brazil without permission,' Moorthy said. 'Our hybrid model gives us more flexibility to offer reliable service in restricted regions while managing cost and coverage effectively.' Targeting With Care in a Privacy-Centric World As connectivity enables new revenue streams, Viasat is working closely with airlines to unlock targeting opportunities that don't compromise passenger privacy. 'We adhere strictly to global data protection standards like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act),' Moorthy said. Instead of relying on personal identifiers, Viasat uses contextual information — such as flight details and integration with aircraft avionics — to deliver relevant advertising. This approach enables tailored content while protecting passenger privacy, setting Viasat apart from systems that don't connect directly with onboard environments. Looking Ahead: A Future-Ready, Responsible Vision While much of the industry's focus is on what's new, Viasat's roadmap also involves building responsibly, with sustainability and longevity in mind. GEO satellites, for example, require fewer launches and have longer operational lives than LEO mega-constellations. 'From an environmental standpoint, our hybrid model is more sustainable,' Moorthy said. Viasat's upcoming ViaSat-3 constellation will significantly boost global capacity, while its next-generation Viasat Aera platform is set to transform the category. Unlike current systems that switch between satellites, Viasat Aera's electronically steered antenna enables simultaneous, multi-satellite connections. 'With Viasat Aera, we can talk to satellites A and B — or even C — at the same time,' Moorthy explained. 'It's not about switching. It's about combining signals to ensure the best experience at all times.' This leap toward a more seamless, simultaneous connectivity standard positions Viasat to support not just today's streaming passengers, but also tomorrow's bandwidth-hungry applications. A Call to Airline Decision Makers Moorthy's message to airline leaders is clear: 'Connectivity is no longer optional. It's a utility — as essential to the brand experience as the seat or the inflight meal.' And with Viasat's flexible, future-ready platform, airlines don't have to choose between performance, cost, and customization. 'Our systems are built to evolve with each airline's business model,' Moorthy said. 'Whether you want to offer free connectivity to every passenger or monetize it in new ways, we give you the tools to own your space — now and into the next decade.' For more information about Viasat's commercial aviation solutions, click here. This content was created collaboratively by Viasat and Skift's branded content studio, SkiftX.
Skift
25-05-2025
- Business
- Skift
United Had Its First Flight With Starlink Wi-Fi. Here's What Comes Next
United is now the largest U.S. carrier to use the satellite technology. Getting it on over 1,000 aircraft will take time, but it's moving quickly. United Airlines debuted its first-ever Starlink flight on May 15 on a route between Chicago O'Hare and Detroit, making it the largest U.S. carrier to use the satellite technology. In-flight Wi-Fi has always been spotty and glitchy, but United is bullish that Starlink will change that. The carrier has touted Starlink as an 'in-flight Wi-Fi revolution' in advertisements and executives have repeatedly said they expect the technology to significantly change the customer experience. Plus, the Starlink Wi-Fi will be free for United MileagePlus members. Currently, MileagePlus members have to pay $8 to access in-flight Wi-Fi, while non-members pay $10. United has been determined to install Starlink throughout its fleet on a relatively quick timeline. Currently, United is installing the satellite technology on around 300 regional jets, and expects to finish installation by the end of the year. Starlink will also be installed on the new planes United receives, such as the Boeing 787 Dreamliners where the carrier plans to debut new cabins. Skift spoke with Grant Milstead, United's vice president of digital technology, to learn more about the carrier's plans for Starlink. Milstead said United received 'great feedback' on the first Starlink flight. 'The connectivity for customers was everything we expected and more,' Milstead said. 'I think we got great feedback from customers, a lot of screenshots of their speed tests, kind of unlike anything they had experienced before.' United's Timeline for Starlink The timeline for Starlink on United's mainline fleet is unclear. Milstead said the company was expecting to install the technology on a mainline jet later this year and would probably announce a timeline then. Installing Starlink on an aircraft requires approval from the Federal Aviation Administration. Plus, while other, smaller carriers like Hawaiian Airlines and JSX use Starlink, United has over 1,000 aircraft. Another major carrier that uses Starlink is Qatar Airways. The airline, which announced a deal with Starlink in 2023, already has equipped over 50% of its Boeing 777s with the technology and now plans to install it on Airbus A350s. Milstead said the approvals process involves developing a plan for each aircraft type for certification and installation. So far, United has received approval from regulators to install Starlink on its Embraer 175s. 'It's a big undertaking but it's something we've been able to be really successful on in the regional fleet,' Milstead said. 'Obviously nine months from announcement to our first install, I think you can expect us to be pretty rapid once we start announcing some of our mainline milestones as well.' A Perk for Premium Customers More airlines have been eager to switch to Starlink for their in-flight Wi-Fi because the technology allows customers to stream movies and TV shows, connect multiple devices, and shop online. Air France announced last year that it would start installing Starlink throughout its fleet, and Latvia-based airBaltic became the first European airline to use the satellite technology. Airlines see Starlink as part of a broader strategy to attract more business and premium travelers. United CEO Scott Kirby previously described Starlink as ' one of the most obvious high-profile investments for customers that's really just the visible tip of the iceberg,' during a January 22 earnings call. 'Premium travel continues to be a choice of customers that are choosing United — especially our route network and our international demand,' Milstead said. 'So I think this is one of those factors on why customers choose United. Our strategy has been investing in customers and investing in the experience and we think customers choose based on that.' What am I looking at? The performance of airline sector stocks within the ST200. The index includes companies publicly traded across global markets including network carriers, low-cost carriers, and other related companies. The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more airlines sector financial performance. Read the full methodology behind the Skift Travel 200.
Skift
16-05-2025
- Business
- Skift
Multi-Orbit 101: Inside the Tech Powering Smarter In-Flight Wi-Fi
As demand for high-speed connectivity soars, in-flight Wi-Fi is no longer a perk — it's a loyalty driver. With its hybrid, multi-orbit approach, Viasat is delivering what the future requires: smarter, faster, more reliable in-flight internet that scales globally and sustainably. Here's how it works. This sponsored content was created in collaboration with a Skift partner. In today's always-connected world, travelers expect their digital lives to continue uninterrupted — even at 35,000 feet. In fact, a recent survey found that 75% of airline passengers say in-flight Wi-Fi availability influences their airline choice. As expectations for seamless connectivity rise, Viasat is stepping up to redefine what's possible in the sky. Known for delivering high-performance satellite connectivity to airlines around the world, Viasat isn't limiting itself to a single orbit or satellite type. Instead, it's pioneering a multi-orbit future — one that blends the expansive reach and capacity of geostationary satellites (GEO) with the low-latency, real-time responsiveness of low Earth orbit (LEO) systems. 'We've always believed that every passenger should be able to do in the air what they typically do at home — stream, work, message, stay connected,' said Sandeep Moorthy, CTO of Viasat Commercial Services. 'That vision is finally becoming reality at scale.' The Connectivity Expectation Has Changed Once considered a luxury, in-flight Wi-Fi is now a baseline expectation — one that directly impacts loyalty, Net Promoter Scores, and competitive differentiation. 'Whether they want it or not, passengers feel the need to be connected,' Moorthy said. 'Whether it's a message from a loved one, watching a live event, or catching up on a show during a ten-hour flight, that expectation is now embedded.' And it's global. While North America led the charge, Moorthy noted that 'more and more of the global market is starting to adopt this need for always-on connectivity.' Understanding GEO and LEO Satellite Networks Delivering internet to aircraft flying 500 mph at 35,000 feet is no small feat. The complexity multiplies when considering the two types of satellite architectures: Geostationary (GEO) satellites orbit about 22,300 miles above Earth, providing wide coverage, high capacity, and operational flexibility. Because they remain fixed relative to the Earth's surface, GEO satellites are well-suited for delivering consistent coverage across large regions — particularly those designed to flex or shift capacity to 'hot spot' areas with concentrated demand. However, their higher altitude results in greater latency — the delay between sending and receiving data — which can cause slight lags when loading websites or streaming video. satellites orbit about 22,300 miles above Earth, providing wide coverage, high capacity, and operational flexibility. Because they remain fixed relative to the Earth's surface, GEO satellites are well-suited for delivering consistent coverage across large regions — particularly those designed to flex or shift capacity to 'hot spot' areas with concentrated demand. However, their higher altitude results in greater latency — the delay between sending and receiving data — which can cause slight lags when loading websites or streaming video. Low Earth Orbit (LEO) satellites, by contrast, orbit below 1,200 miles from Earth, enabling lower latency and, in certain scenarios, faster data transfer. However, their limited field of view and rapid movement relative to the Earth mean they cover smaller areas and lack the flexibility of GEO satellites. To achieve consistent global coverage, LEO networks require large constellations of satellites working in unison. The Advantages of a Multi-Orbit, Hybrid Approach Rather than picking one over the other, Viasat is taking a hybrid approach with its new in-flight connectivity solution, Viasat Amara. It partners with Telesat for a sustainable LEO network while continuing to build on its own GEO powerhouse along with other non-geostationary (NGSO) satellites. Viasat's multi-orbit system combines the high capacity and flexibility of GEO with the augmented coverage of LEO, giving passengers the best of both worlds: fast connectivity even in high-demand areas and broad reach. 'It's about matching the right supply to the right demand, at the right time and place,' Moorthy explained. 'Connectivity needs vary by region, flight path, and even time of day — demand is not uniform.' Viasat Amara orchestrates connectivity to meet these various needs. It uses machine learning to intelligently route traffic based on passenger activity, aircraft location, and available satellite resources. 'For streaming Netflix or watching a live event, GEO satellites are more economical and effective,' Moorthy said. 'But if someone's on a Zoom call, LEO can provide that extra edge in latency.' The Business Case for Airlines Viasat's in-flight connectivity is not just about keeping passengers online. It's becoming a critical part of how airlines enhance customer experience and improve business performance. High-quality Wi-Fi unlocks new revenue opportunities through digital advertising, content partnerships, e-commerce, and loyalty program engagement. Connectivity also plays a growing role in operational improvements, supporting real-time inventory tracking, fraud detection, and remote diagnostics to help crews and ground teams make better decisions. Because Viasat manages the entire system, including satellites, ground stations, onboard equipment, and software, it offers a flexible and scalable solution that can be tailored to each airline's needs. 'We're line-fit on virtually every Boeing and Airbus model,' Moorthy said. 'When a plane rolls off the factory floor, Viasat can be ready on day one. Then it's just about software and service configuration.' Built for Global Reach and Flexibility While many connectivity providers are racing toward LEO mega-constellations, Viasat has taken a more measured approach. By partnering with Telesat for a smaller LEO footprint and continuing to invest in its own high-capacity GEO satellites, the company sidesteps some of the regulatory and geopolitical limitations of LEO-only networks. 'You can't just beam service into countries like China, India, or Brazil without permission,' Moorthy said. 'Our hybrid model gives us more flexibility to offer reliable service in restricted regions while managing cost and coverage effectively.' Targeting With Care in a Privacy-Centric World As connectivity enables new revenue streams, Viasat is working closely with airlines to unlock targeting opportunities that don't compromise passenger privacy. 'We adhere strictly to global data protection standards like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act),' Moorthy said. Instead of relying on personal identifiers, Viasat uses contextual information — such as flight details and integration with aircraft avionics — to deliver relevant advertising. This approach enables tailored content while protecting passenger privacy, setting Viasat apart from systems that don't connect directly with onboard environments. Looking Ahead: A Future-Ready, Responsible Vision While much of the industry's focus is on what's new, Viasat's roadmap also involves building responsibly, with sustainability and longevity in mind. GEO satellites, for example, require fewer launches and have longer operational lives than LEO mega-constellations. 'From an environmental standpoint, our hybrid model is more sustainable,' Moorthy said. Viasat's upcoming ViaSat-3 constellation will significantly boost global capacity, while its next-generation Viasat Aera platform is set to transform the category. Unlike current systems that switch between satellites, Viasat Aera's electronically steered antenna enables simultaneous, multi-satellite connections. 'With Viasat Aera, we can talk to satellites A and B — or even C — at the same time,' Moorthy explained. 'It's not about switching. It's about combining signals to ensure the best experience at all times.' This leap toward a more seamless, simultaneous connectivity standard positions Viasat to support not just today's streaming passengers, but also tomorrow's bandwidth-hungry applications. A Call to Airline Decision Makers Moorthy's message to airline leaders is clear: 'Connectivity is no longer optional. It's a utility — as essential to the brand experience as the seat or the inflight meal.' And with Viasat's flexible, future-ready platform, airlines don't have to choose between performance, cost, and customization. 'Our systems are built to evolve with each airline's business model,' Moorthy said. 'Whether you want to offer free connectivity to every passenger or monetize it in new ways, we give you the tools to own your space — now and into the next decade.' For more information about Viasat's commercial aviation solutions, click here. This content was created collaboratively by Viasat and Skift's branded content studio, SkiftX.
National Post
15-05-2025
- Business
- National Post
Emirates in talks with Musk's SpaceX to get Starlink on flights
Article content Emirates is in discussions with Elon Musk's SpaceX to overhaul the carrier's internet service as the world's largest international airline looks to enhance its in-flight Wi-Fi. Article content Article content The Dubai-based company is considering a deal to fit its widebody jets with SpaceX's Starlink internet service, according to people familiar with the matter. It's unclear whether Emirates, which has a widebody fleet of about 250 jets and more than 300 on order from Boeing Co. and Airbus SE, would make the service complimentary or only free to loyalty and premium passengers, said the people, asking not to be identified as the negotiations are confidential. Article content Article content While more airlines around the world are rolling out the Starlink service on board, winning Emirates would be an important endorsement for the product because the airline has one of the biggest fleets and is globally recognized for its premium service. At the same time, Starlink doesn't work in China and Russia, two major markets that Emirates serves, meaning the airline would need to consider a workaround or cut the product off over those air spaces. Article content Article content Starlink is also not certified for Emirates' signature product, the Airbus A380 double decker. The service does work on Boeing's 777, a jet that makes up more than half of the airline's fleet. The Airbus A350, which Emirates has begun adding to its fleet, should receive Starlink approval in the next few weeks, according to its website. Article content The carrier is in negotiations over the monthly payments to Starlink, which include a charge for every seat — whether it is occupied or not, one person said. But some fees could come down if the carrier makes concessions including signing on for longer or buying a higher number of units, the person added. Article content Article content Most passengers on Emirates — which operates some of the longest routes globally — now have to pay for internet packages on board. Article content The deal is not final and the airline could decide to partner with another provider like Viasat Inc., the people cautioned. For now, Starlink isn't authorized for use in the United Arab Emirates, and a deal would likely require a reversal of that policy. Article content Earlier this week, Musk said Saudi Arabia will authorize the use of Starlink for aviation and maritime purposes as part of President Donald Trump's Riyadh visit. In the region, Qatar, Bahrain and Jordan allow the use of Starlink. Article content Emirates competitor Qatar Airways started rolling out the satellite internet for passengers across its Boeing 777 fleet last year. Riyadh Air, Saudi Arabia's startup carrier that's set to launch by the end of the year, has partnered with Viasat. Article content
Bloomberg
14-05-2025
- Bloomberg
United Airlines Taps SpaceX to Fix Your Midflight Wi-Fi
Greetings, it's Sana Pashankar in Washington. Elon Musk's Starlink internet service is striving to upend the in-flight Wi-Fi experience. We'll get to that in a moment, but first ... Three things you need to know today:
