Latest news with #instashop
Campaign ME
20-03-2025
- Business
- Campaign ME
Dubai Tram turns heads with instashop rebrand launch
To reveal its new visual brand identity, instashop donned its new look on the Dubai Tram this month, reintroducing the online grocery delivery service to the public in a powerful and memorable out-of-home (OOH) campaign. The rebrand was driven by the company's evolution over the years, and its commitment to delivering an even better experience for customers in the UAE. To reflect this, instashop has refreshed its look and feel, with the intention to be modern and dynamic. The rebrand also aims to boost brand visibility by being more recognisable and align with instashop's mission to provide consumers with convenience and variety at their fingertips. 'Over the years, we've grown from being just a grocery delivery app to a multi-vertical marketplace, offering everything from pharmacy essentials to pet supplies, flowers, and even fashion,' said Aleksandar Derbogosijan, Creative Director & Brand Architect, instashop. 'It was important that our brand identity reflected this transformation.' 'Strategically, this helps reposition instashop in the minds of both customers and partners: not just as a convenience app, but as a lifestyle platform that understands and serves the evolving needs of everyday life. The identity supports our broader goal of building long-term brand equity while signaling that we are progressive, locally rooted, and continuously innovating,' he continued. To craft this new look, instashop's strategy was to create a unified, 'future-ready' identity that reflects who the company is today and where it's heading as a brand. 'We evolved from a grocery delivery app into a multi-category platform, so our visual identity needed to catch up with that growth,' Derbogosijan said. He added: 'One of the key decisions was removing the basket icon, which had become a visual shorthand for grocery shopping. While it served us well in the early stages, it was also limiting, anchoring the brand to one vertical and no longer representing the full breadth of what instashop offers.' From a design system perspective, the team at instashop focused on building an identity that is clean, scalable, and adaptable across digital and physical environments. 'The refined typography brings clarity and approachability, while the new iconography, more abstract and dynamic, reflects motion, convenience, and agility, rather than a single category,' Derbogosijan explained. 'Together, the logo and broader visual system (including color palette, grid structure, and iconography) create a flexible brand architecture that can support every vertical, strengthen brand recognition, and prepare us for future expansion without losing consistency,' he said. Crafted '100 per cent in house', instashop revealed its new brand identity with an OOH campaign leveraging the Dubai Tram to be the central anchor of the larger brand moment. 'The tram was a strategic highlight because it symbolises movement, accessibility, and the rhythm of everyday city life, all values that resonate with our brand,' Derbogosijan said. 'We wanted to move beyond a digital rollout and paint the town pink, to spark curiosity, drive conversation, and visually communicate that we've grown into something much bigger than a grocery delivery app. This campaign wasn't just about a new look, it was about reshaping perception and clearly positioning instashop as a modern, multi-category lifestyle platform,' he added. View this post on Instagram A post shared by instashop UAE (@instashop_app) Derbogosijan also claimed that the initial response to the new logo has been 'overwhelmingly positive'. 'We also received positive mentions on social media, where users have embraced the new look, sharing their excitement and recognition of the transformation,' he said. While the roll out of the company's new visual identity is still in early stages, Derbogosijan said 'the results validate that the rebrand is resonating with our target audience and reinforcing our market position.' 'As we continue to measure, we're confident this will have a lasting impact on brand perception and customer loyalty,' he concluded.
The National
10-03-2025
- Business
- The National
Talabat-instashop deal may spur more industry mergers
Talabat's acquisition of Dubai-based platform instashop last week could be a catalyst for more consolidation in the food and grocery delivery industry, as more and more platforms turn into super apps, industry analysts say. However, potential challenges on competition and job security are also likely in the industry, in addition to the effects consolidation would have on fair consumer pricing. UAE-based talabat bought instashop from German parent company Delivery Hero for $32 million, boosting its grocery and retail portfolio in the Emirates and Egypt, and bringing its pro forma grocery and retail gross market value for last year to more than $2.5 billion. That could bring more momentum to the consolidation trend, with companies seeking economies of scale, expanding their customer base and enhancing operational efficiency in an increasingly competitive market, said Olivier Tricou, managing director of Dubai-based consultancy Alpen Capital. "More mergers and acquisitions are likely to happen, as companies seek to strengthen their market positions and diversify their services," he told The National. Talabat's acquisition of instashop looks set to "accelerate market consolidation in the Mena delivery sector", agreed Salem Al Remeithi, chief executive of SHR Capital. "This strategic move creates a more powerful integrated platform with expanded service offerings, putting pressure on competitors to pursue similar strategies," he told The National. "Smaller players may struggle to compete independently against such comprehensive delivery ecosystems, driving them toward mergers or acquisitions to remain viable ... further concentrating market power among fewer, larger entities." While talabat and instashop are eventually subsidiaries of the same holding company, Delivery Hero, analysts touted the deal as a "significant" one, given the potential to serve more customers at scale in a region increasingly dependent on technology platforms. The deal will enable talabat to tap into instashop's grocery and retail portfolio, potentially improving service efficiency through integrated logistics networks and shared technology, Mr Al Remeithi said. "This one-stop solution approach enhances user experience while possibly leveraging economies of scale for competitive pricing," he said. "The deal could intensify competition in the regional delivery market, likely driving innovation as competitors respond to talabat's expanded capabilities." Talabat is among a number of players in the UAE catering to the key on-demand food and quick-commerce markets, as more consumers and businesses rely on convenience and choice. Its major rivals include Careem, noon and deliveroo, which provide access to a mix of food, grocery, ride-hailing, medicines, home services and payments. They are all expanding their offering as part of efforts to become super apps, or applications that provide one-stop services across different segments. "The industry's evolution into a multi-service ecosystem, incorporating food, groceries, mobility and payment solutions, reflects a growing consumer demand for convenience," said Sumesh Krishna, a senior partner at Dubai-based tax advisory HLB Hamt. Online business channels, including food aggregators and last-mile delivery platforms, are poised to play a 'pivotal role' in reshaping the dynamics of the Gulf's food market, Alpen Capital said in a previous report. The online food delivery market in the UAE is expected to hit nearly $1.14 billion in 2025 and grow at a compound annual rate of 14 per cent to $1.3 billion by 2029, data by Statista shows. Globally, the sector is expected to reach a value of more than $257 billion this year, and rise roughly 150 per cent to about $637 billion by 2034, according to India-based Precedence Research. The industry is currently in "a quite mature stage", having received a boost during the pandemic which "radically" shifted consumer habits, said Alexander Ponomarev, chief executive of Syrve MENA, a restaurant technology service provider based in Dubai. "Since people have built the habits of buying things online, they are now used to getting their food and groceries online as well." One of the main challenges for industry operators currently is the allocation of the workforce within the demand schedule, which is distributed "quite unevenly" across the day, said Mr Ponomarev. "This leads to increased load during peak hours and hours of idle time when the demand is low. The delivery services aiming to utilise the work hours efficiently are attempting to stretch it to the grocery purchases, which usually happen during different time slots in comparison to the prepared food," he told The National. However, the talabat-instashop deal may have a "mixed effect" on the gig economy workforce: the merger might accelerate technological integration, potentially altering job quality and quantity, possibly cutting jobs, Mr Al Remeithi said. "The impact will vary across markets, with densely populated urban areas likely seeing the most significant changes. Overall, while job numbers might decrease initially, the long-term effect depends on how the merged entity balances efficiency gains against workforce expansion and market share gains," he said. Another challenge is the actual ability of these companies to lower prices: while the talabat-instashop deal aims to boost operational efficiency and may result in better service, decreased pricing is unlikely "as the main cost generating factor here is still the grocery assortment itself", said Mr Ponomarev. "The pricing has been galloping over the last few years for various reasons globally. Still, enjoying a better service in a market reality that has been formed and maintained is great."Moves by players to increasingly acquire niche platforms to widen market reach may also lead to fewer choices and stifle innovation in the long run, Mr Krishna said. "The sector is expected to thrive as digital adoption rises, with investments in artificial intelligence, automation and innovative solutions like drone deliveries," he told The National. "Although these advancements promise improved service quality and broader offerings, careful attention is needed to ensure that competition fosters continuous innovation and fair consumer pricing." Consolidation may lead to fewer service providers, but larger companies can offer more reliable services and competitive pricing due to increased efficiency, said Mr Tricou. Looking ahead, the industry is being led by technological advancements and changing consumer preferences for convenience, with the emergence of super apps offering diverse services, and the data monetisation linked to it, he said. "The shift towards super apps integrating services like food delivery, transportation, and payments is a significant trend, as seen with platforms like Careem. Demand is expected to grow, with companies exploring tech solutions. Drones can enhance delivery efficiency, even if drone delivery is heavily linked to regulatory approval," he added.
Al Etihad
10-03-2025
- Business
- Al Etihad
talabat completes acquisition of instashop for $32 million
6 Mar 2025 19:26 REDDY (ABU DHABI)talabat Holding on Thursday announced the successful acquisition of instashop, a leading online grocery delivery agency in MENA, from its parent company Delivery Hero SE for $32 Hero, a German company, continues to hold an 80% stake in talabat after it was listed on the Dubai Financial Market through an initial public this acquisition, instashop becomes a wholly-owned subsidiary of talabat. However, Delivery Hero will continue to exercise control over instashop via sale and purchase agreement, first announced in September 2024, was fully funded through talabat's internal cash will continue to operate as an independent brand within talabat's grocery and retail vertical, a statement from talabat in June 2015 and headquartered in Dubai, instashop is a leading online marketplace that seamlessly connects users with vendors. Specialising in the grocery and retail sectors across the UAE and Egypt, instashop offers a wide range of products, including groceries, pharmacy items, beauty essentials, and other personal care Rodriguez, Chief Executive Officer of talabat, commented: 'The acquisition supports and complements our strategy to grow our grocery and retail offering. By integrating instashop's innovative platform into our operations, we aim to create a more seamless and efficient delivery experience for our customers across the UAE and Egypt.' Nikola Cabarkapa, Chief Executive Officer of instashop, commented: 'Joining forces with talabat marks an exciting new chapter for instashop. We have always been dedicated to connecting our users with their favourite local stores, and now, with talabat's support, we can amplify our impact even further.'
Gulf Business
06-03-2025
- Business
- Gulf Business
UAE's talabat completes acquisition of instashop for $32m
Image: Getty Images UAE-based delivery platform talabat has finalised its acquisition of instashop, the grocery delivery platform, from its German parent company Delivery Hero for $32m. This strategic move strengthens talabat's grocery and retail portfolio in the UAE and Egypt, bringing its pro forma gross market value in those sectors to over $2.5bn for the previous year. The acquisition, first announced in September 2024, was funded entirely through its internal cash reserves. The company stated that the agreed purchase price reflects instashop's capital amount rather than fair value due to Delivery Hero's corporate restructuring and talabat's talabat to offer better services to customers across UAE and Egypt 'By integrating instashop's platform, we aim to create a more seamless and efficient delivery experience for our customers across the UAE and Egypt whilst also driving further product and technology synergies across our business,' said Tomaso Rodriguez, chief executive of Instashop, founded in 2015, has become a leading online grocery marketplace in the MENA region, connecting users with vendors and offering a wide range of products, from groceries and pharmacy items to beauty essentials. In 2024, instashop achieved strong growth with a gross market value of $631m, a 16 per cent increase from the previous year. This acquisition promises to unlock operational and technology efficiencies for both businesses, with integration activities already underway. Instashop will continue to operate as an independent brand within talabat's Grocery and Retail vertical. Rodriguez said: 'This acquisition supports and complements our strategy to grow our Grocery and Retail offering and is a testament to our commitment to enhancing customer experience and providing customers with even greater choice and convenience.' New chapter for instashop Nikola Cabarkapa, CEO of instashop, also expressed enthusiasm about the partnership, stating, 'This partnership will enable us to leverage talabat's extensive network and operational expertise, allowing us to enhance our service delivery and continue our mission of providing exceptional convenience to our customers.' The acquisition is expected to generate substantial operational synergies for talabat, including the expansion of its partner network, optimised operations through shared resources, and improved product and technology integration.
The National
06-03-2025
- Business
- The National
UAE's talabat acquires instashop from Delivery Hero for $32m
UAE delivery service talabat has completed the acquisition of Dubai-based grocery platform instashop from its German parent company Delivery Hero for $32 million, boosting its grocery and retail portfolio in the Emirates and Egypt. The sale and purchase agreement, first announced in September last year, was fully funded through talabat's internal cash reserves, the company said on Thursday. It said the transaction brings its pro forma grocery and retail gross market value for last year to more than $2.5 billion. The move will unlock operational and technology efficiencies across both businesses, with integration activities already under way, talabat said. Instashop was first acquired by Berlin-based Delivery Hero for $360 million in 2020, as it sought to expand in the Middle East and North Africa at the time. "As part of the corporate restructuring carried out by Delivery Hero in September 2024, ahead of talabat's initial public offering in December, and as an entity under common control, the agreed purchase price of instashop of $32 million reflects its capital amount (including subscribed capital and capital reserves) rather than its fair value," the statement said. By integrating instashop's platform, "we aim to create a more seamless and efficient delivery experience for our customers across the UAE and Egypt whilst also driving further product and technology synergies across our business", Tomaso Rodriguez, chief executive of talabat, said. More to follow …
