Latest news with #instax
Time of India
2 days ago
- Business
- Time of India
SW Network wins integrated digital mandate for Fujifilm India
HighlightsSW Network has been awarded the digital media, social, and growth marketing mandate for Fujifilm's instax brand in India, aiming to enhance its market presence. The partnership will involve a multi-faceted strategy including performance marketing, media strategy, SEO, and creative content to boost consumer engagement. Raghav Bagai, co-founder of SW Network, emphasized that the collaboration aims to create an integrated approach to accelerate instax's digital growth and strengthen its brand affinity in the Indian market. SW Network , an integrated advertising agency, has been awarded the digital media, social, and growth marketing mandate of Fujifilm's instax in India. This collaboration, led by SW Growth Labs, the growth marketing vertical of SW Network, will drive a comprehensive strategy to scale the brand presence in the Indian market. The approach will include social media, creative campaigns, and high-impact performance marketing . As part of this mandate, SW Creative will execute a multi-pronged strategy to amplify instax digital presence and consumer engagement. SW Growth Labs will lead performance marketing, media strategy, and SEO to drive high-intent traffic and D2C sales, while SW Network's creative team will craft compelling narratives, visual storytelling, and platform-first content to strengthen brand affinity. Raghav Bagai, co-founder of SW Network, shared his enthusiasm for the partnership: 'instax is more than just a camera brand. It is an experience that blends nostalgia with creativity, allowing people to capture and share moments in a tangible way. SW Growth Labs will lead performance marketing and SEO, while SW Creative will drive creative, influencer, creative, and social strategies. Together, we are building an integrated approach to accelerate the brand's digital growth in India. We look forward to strengthening brand presence and engagement in the market." Shaiphali Galhotra, digital marketing manager for instax division at Fujifilm India , added, "Our partnership with SW Network is a key step in strengthening the brand's digital-first approach. By integrating media, social, and performance marketing strategies, we aim to build a stronger, more engaging brand presence while enhancing our D2C experience. We are confident that SW Network's expertise will drive meaningful results and solidify the brand's market leadership in India's instant photography market." This collaboration marks a significant milestone for SW Network as it continues to redefine digital marketing with innovation, precision, and impact. By unifying media, influencer marketing, creative storytelling, social media, and performance-driven strategies, this partnership is set to unlock new growth opportunities for instax, reinforcing its dominance in India's thriving instant photography space.
Associated Press
22-05-2025
- Business
- Associated Press
Fujifilm Introduces X half™ Premium Compact Digital Camera
VALHALLA, N.Y.--(BUSINESS WIRE)--May 22, 2025-- FUJIFILM North America Corporation, Electronic Imaging Division, today announced the launch of its FUJIFILM X half™ premium compact digital camera (X half). Inspired by half-frame film cameras, best known for how they are casually used on the go, the compact size and light weight frame (8.5 ounces/240g) 1 of X half blends its modern functions with its half frame DNA to bring a new and innovative approach to content creation. Features include a dedicated smartphone application 2 and the ability to directly print to select FUJIFILM instax™ 3 smartphone printers directly. 'X half is special because it rekindles our love for the compact camera and blends it with the modern sensibilities that make it easy to make a part of our everyday lives,' said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. 'This aligns perfectly with the growing trend of users, especially among Gen Z, who want dedicated devices to use alongside their smart devices as they try to find the balance between minimizing distractions, while documenting and sharing their lives online.' Main Features: Pricing and Availability: FUJIFILM X half compact digital camera is expected to be available late June 2025 at a Manufacturer's Suggested Retail Price of $849.99 USD and $998.99 CAD. For more information, please visit About Fujifilm FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and markets binoculars and other optical imaging solutions. The Business Innovation Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. The Non-Destructive Testing Division delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries. For more information, please visit go to to follow Fujifilm on X, or go to Like Fujifilm on Facebook. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of 'giving our world more smiles,' we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: For further details about our commitment to sustainability and Fujifilm's Sustainable Value Plan 2030, click here. FUJIFILM, X half, and instax are trademarks of FUJIFILM Corporation and its affiliates. © 2025 FUJIFILM North America Corporation and its affiliates. All rights reserved. 1 The weight includes a battery and a memory card. 2 X half app availability to be announced. 3 Compatible models: instax mini Link2™, instax mini Link3™, instax SQUARE Link™, instax Link Wide™ (each sold separately). 4 A composition created by dividing a 3:2 screen in the center and placing 3:4 vertical still images/movies on both the left and right sides to create a photo composition or movie composite. 5 Creating 2-in-1 images that include movies is only available in-camera, not with the app. 6 X half does not provide PRO Neg. Std, PRO Neg. Hi, ETERNA BLEACH BYPASS, MONOCHROME, or MONOCHROME Ye/R/G. 7 Images taken in Film Camera Mode cannot be printed directly through the X half to an instax™ Link series smartphone printer (sold separately). 8 Creating 2-in-1 images, using the flash, and recording video will reduce the battery life. The 880 frames is in regard to normal photo mode only. View source version on CONTACT: Media: Daniel Carpenter FUJIFILM Holdings America Corporation [email protected] 914-529-2417 KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: RETAIL CONSUMER ELECTRONICS TECHNOLOGY PHOTOGRAPHY AUDIO/VIDEO SPECIALTY SOURCE: FUJIFILM North America Corporation Copyright Business Wire 2025. PUB: 05/22/2025 01:00 AM/DISC: 05/22/2025 12:59 AM
Daily Mail
16-05-2025
- Entertainment
- Daily Mail
The eye-catching detail you may have missed on the fashion week runway - and the must-have accessory behind it
The standout accessory during Fashion Week was not an It-bag or hero shoe. A new instant film camera made its debut at Australian Fashion Week and both on and off the runway, it was a scene stealer. The instax mini 41, a chic gadget perfect for capturing moments and memories on the go, proved itself a hit with designers, models backstage, and the fashion crowd in the front row. With instax sponsoring two notable shows, Albus Lumen and Iordanes Spyridon Gogos, instant prints were not just used behind the scenes to capture the model's looks— the instax mini prints featured in runway looks as part of the collections. Designer Jordan Gogos' fifth Australian Fashion Week show became one of the most talked about shows on the schedule, with his collection of bold, sculptural garments inspired by his Greek heritage. In a departure from the rest of the presentation, the majority of which were sourced from Greek folk textiles in Athens, one look was crafted entirely from instax mini prints. First Nations model Tynga Williams walked the runway in a show stopping creation made out of prints from the instant camera, linked together to forge a slinky armour-esque dress that captured the attention of everyone in the audience. 'instax has always been more than just a camera to me - it's a time capsule, a way to hold onto these emotions and memories,' the designer said of the collaboration. 'That emotional thread is what made this partnership feel so natural. Just like my designs, instax celebrates individuality, storytelling, and the beauty of capturing life as it happens.' In the second Australian Fashion Week partnership, Albus Lumen presented two stunning looks that featured instax prints. Show guests also left with keepsake mini prints from the event. Function and style: The new instax mini 41 is has a built-in selfie mirror, auto exposure, close up mode and other features to make taking photos on the go easier than ever 'The Albus Lumen 10 year anniversary show is dedicated to our friends, family, and everyone who has supported the brand over the years,' said Marina Afonina, Albus Lumen's Creative Director. 'So many memories have been created and captured during these incredible adventures across Sydney and around the world. 'instax has played a big part in documenting these special moments that will forever be part of Albus Lumen's history.' Designed to fuse form and function, the instax mini 41 has a built-in selfie mirror, auto exposure, close-up mode and other features to make taking photos on the go easier than ever. The 'close up mode' helps prevents discrepancies between the viewfinder field and the actual printout area in close-ups. There is also an 'automatic light adjustment' which means the clever camera is able to determine exactly what exposure is needed depending on the lighting, meaning you don't need to rely on weather or good lighting to capture great images. The small but mighty camera means that anyone can take beautiful, clear images and priced at just $179, it's excellent value. The new launch also blends functionality and usability with effortless style - which is perhaps why the fashion partnerships with Lumen and Gogos work so well together. The instax mini 41 is 'a perfect blend of vintage charm and modern craftsmanship', built to compliment any outfit, while you capture a moment.
