13-05-2025
Asda reveals end to Blue Light card benefits in stores from end of May
Asda has announced that it will be ending its partnership with Blue Light Card in its stores.
The Blue Light Card is the UK's leading discount service for those working in the emergency services, teaching community and armed forces.
The supermarket posted an update online, stating that from May 27, the service would cease.
On their website, they shared: "Asda's partnership with Blue Light Card is coming to an end on 27th May 2025.
Very disappointing that @asda are leaving the blue light scheme. Slowly reduced the benefits over the last couple of years, now in a fortnight's time, there won't be any at all.
— jadey (@thelifeofjadey) May 13, 2025
"From 13th May 2025 11:00 Blue Light Card members will no longer be able to link their Blue Light Card Membership to their Asda Rewards Account.
"Any accounts linked before this date will continue to receive the exclusive member offer as detailed in the Terms & Conditions until 27th May 2025 23:59, at which point the offer will be removed."
Blue Light also send an email out to customers, sharing the news.
It read: "Asda is making broad changes to its strategy and overall approach to value and pricing for its customers, and because of this change in strategy, Asda's discount for Blue Light Card holders is ending two weeks from now, on Tuesday, 27th May.
"This change is one of several adjustments Asda is making across its business as it implements its new everyday pricing approach.
"You can continue using the current offer for the next two weeks, up to and including Tuesday, 27th May."
An Asda spokesperson said: 'We launched our partnership with Blue Light Card during the pandemic to provide additional support for emergency workers and would like to thank them for the opportunity to work with them during the last five years.
"Our focus now is on providing all our customers with outstanding value every time they visit our stores or shop with us online.'
Some Asda shoppers shared their frustration that the Blue Light Card benefits at Asda were ending.
One person wrote on X (formerly known as Twitter): "Very disappointing that @asda are leaving the blue light scheme. Slowly reduced the benefits over the last couple of years, now in a fortnight's time, there won't be any at all."
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Another said: "Real shame to see @asda getting rid of the @bluelightcard discount. It had already been reduced significantly in value through previous changes."
A third shared: "@Asda rewards app was decent when it first came out, even better when they added bluelight discount which gradually got worse over the years.
"Now they've pulled it for bluelight all together, and I think they've just driven loads to aldi and lidl."
