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Meghan promises new products – and the return of her jam
Meghan promises new products – and the return of her jam

The Independent

timea day ago

  • Business
  • The Independent

Meghan promises new products – and the return of her jam

The Duchess of Sussex has promised her As Ever goods will be back in stock this month – alongside 'a few new things we can't wait to show you'. The about-turn came hours after she was heard telling Beyonce's mother she had decided to 'just pause' until completely ready. Meghan appeared on her own podcast on Tuesday, recorded in May, telling Tina Knowles she feared annoying customers when the first batch of her jam and herbal teas sold out in less than an hour. She said wanted to wait until it is 'completely stable and we have everything we need'. Meghan has since shared a photo of jam-making preparations including bowls of strawberries, raspberries and blueberries, and freshly squeezed lemons, on her Instagram stories, writing: ''June gloom?' Not over here! Because this month your favourite products are back.' Her official AsEver account also posted: 'To all who've been wondering and waiting, thank you! 'Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this month…get excited!' The duchess's bonus Confessions Of A Female Founder episode with Knowles was recorded on May 5, the day before Prince Archie's sixth birthday. Meghan, who celebrated Princess Lilibet's fourth birthday on Wednesday by sharing previously unseen black and white family photographs of herself with her daughter, began selling her As Ever products in April. The range includes flower sprinkles, which she used liberally during her Netflix lifestyle show, and raspberry spread, a crepe mix, wildflower honey and an assortment of herbal teas. She renamed her brand from American Riviera Orchard after running into trademark issues.

Meghan Markle WILL release new products this month hours after podcast where she admitted it would be ‘annoying'
Meghan Markle WILL release new products this month hours after podcast where she admitted it would be ‘annoying'

The Sun

time2 days ago

  • Business
  • The Sun

Meghan Markle WILL release new products this month hours after podcast where she admitted it would be ‘annoying'

MEGHAN Markle has done a U-turn on saying she would 'pause' her As Ever products - and will release a new batch soon. Taking to Instagram, the Duchess of Sussex, 43, said As Ever fans can stock up on their favourite products - and some new ones - this month. 8 8 A post on the As Ever page last night read: 'To all who've been wondering and waiting, thank you! 'Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this excited!' This could include a return of Meghan's £22 honey and £11 jam - which sold out within an hour. Shoppers rushed to nab £9 teas, including lemon ginger, peppermint and hibiscus, which sold out alongside £12 flower sprinkles - promoted in endless shots throughout her Netflix show With Love, Meghan. She chatted about As Ever on a bonus episode of her Confessions of a Female Founder podcast featuring Beyoncé's mother Tina Knowles. The Duchess of Sussex said she wants to wait until it is "completely stable and we have everything we need", so as to not annoy customers. She said that the "scarcity mentality at the beginning might be a hook for people", comparing it to "a sneaker drop". But she feared it might be "annoying" for customers, adding: "I don't want you to eat that jam once every six months. I want that to be on your shelf all the time." Meghan's jam range is so out of touch – Netflix just wants its £100m back Meghan - who shared a tribute for daughter Princess Lilibet's fourth birthday today - said: "So for me at the moment, with As Ever, it was great. We planned for a year and then everything sells out in 45 minutes. "Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could. 'Are we going to replenish and sell out again in an hour? Or is that annoying as a customer? "I'm looking at it saying 'Just pause. That happened. 'Let's wait until we are completely stable and we have everything we need'." 8 8 8 8 This comes as Meghan's Netflix series has been renewed for a second and third series, following its debut on March 4, 2025. The first season saw Meghan making guest baskets, beeswax candles, and a single skillet spaghetti, filmed at a farmhouse near her £12million Montecito mansion. Despite any criticism, Netflix CEO Ted Sarandos is said to be in full support of the Duchess of Sussex. 8 A source told MailOnline: "What people do not understand about the situation is that [Netflix CEO] Ted Sarandos is a massive, massive fan of Meghan personally. 'He calls her 'the rock star'. 'There is no way that her deal does not get renewed. 'Ted is in the Meghan business and that is not about to change. He is all in." The second series of With Love, Meghan — with no Harry or their children Archie, six, and Lilibet, four — has already been filmed and is due to be screened in the autumn. Meghan Markle's ventures after stepping down as a working royal THE Duchess of Sussex has kept busy since stepping down as a senior working royal in 2020 and relocating to California. Here are some of her business ventures... Archewell Foundation – A nonprofit supporting charitable initiatives. Netflix Deal – Producing content like Harry & Meghan and With Love, Meghan. Archetypes Podcast – Former Spotify show on female stereotypes. Clevr Blends – Investment in a women-owned wellness latte brand. Cesta Collective – Minority stake in a handbag brand supporting Rwandan artisans. As Ever – Previously known as American Riviera Orchard lifestyle brand selling jam. ShopMy Page – Online store featuring her curated fashion and beauty items. New Podcast – Confessions of a Female Founder focusing on entrepreneurship.

EXCLUSIVE The return of Meghan's jam! Duchess' £10.80 raspberry conserve WILL be back on shelves soon - but experts say fans will be confused about brand's 'mixed messages'
EXCLUSIVE The return of Meghan's jam! Duchess' £10.80 raspberry conserve WILL be back on shelves soon - but experts say fans will be confused about brand's 'mixed messages'

Daily Mail​

time28-05-2025

  • Business
  • Daily Mail​

EXCLUSIVE The return of Meghan's jam! Duchess' £10.80 raspberry conserve WILL be back on shelves soon - but experts say fans will be confused about brand's 'mixed messages'

Meghan Markle's jam is set to return to shelves imminently despite her suggesting it may never be restocked - as experts warn her As Ever brand sends 'mixed messages' and even her fans could 'give up on it'. The Duchess of Sussex yesterday hinted she might never restock products such as her $14 (£10.80) raspberry jam as she is planning to 'step back to assess' the future of her lifestyle brand. Products such as jam, honey and herbal teas sold out in just 45 minutes when she officially launched As Ever on April 2. But in an interview given to coincide with the final episode of her Confessions of a Female Founder podcast, Meghan, 43, said she now plans on taking a 'step back, gather data from the launch, and figure out exactly what As Ever could be'. She told US business magazine Fast Company that she isn't planning to announce new products until the first quarter of 2026. But just hours after the interview was published, insiders told MailOnline that a jam restock will be coming soon, prompting questions over the 'mixed messages' her lifestyle brand is sending. Leading brand experts have today warned that Meghan risks 'undermining consumer trust and willingness to invest emotionally or financially' if As Ever does not have a clear identity. Mark Borkowski, arguably Britain's leading PR guru, told MailOnline: 'Meghan's brand isn't so much a business as it is an aesthetic experiment, mood over message. 'One day it's jam, the next it's ambiguous talk of stepping back, then it's whispers of fashion. From a PR standpoint, it's all theatrics and no third act. Insiders told MailOnline that a jam restock will be coming soon, prompting questions over the 'mixed messages' her lifestyle brand is sending 'The brand has all the trimmings of curated luxury but no sense of what it's actually selling, apart from vibes and vague aspiration. 'It's like the child of Martha Stewart meets Goop crashed a royal garden party, got distracted by the hydrangeas, and forgot why it showed up. At this point, it's less a strategy, more a scented candle of confusion. Brand and Culture expert Nick Ede agreed that Meghan's brand lacks identity, telling MailOnline: 'The biggest problem with all of this is that consumers are going to start to fatigue and give up on the brand. 'Shoppers want bragging rights and it feels like they don't know what they are and so fans and consumers will soon start clicking on other brands with strong identities and great product. Mr Ede, who was friends with Meghan when she was starring on Suits, said the As Ever brand should be an overarching business that incorporates Meghan's passions -such as food, fashion and lifestyle. He added: 'It feels like it lacks consistency and awareness. 'We know her social media puts the brand in the spotlight but when you haven't restocked for over two months and you've not communicated this to your customer base - and now contradicting stories are coming out as to whether the brand will return - it sends mixed messages which is what has been happening ever since As Ever was announced. 'The bottom line is that this is all about making money and building up a brand that has equity in a very competitive market. She revealed she may not restock the previous goods she sold, including her long-awaited jam, and instead come up with new products 'When Meghan used social media to promote the clothes she wore on her TV show the items sold out. There is a Meghan effect and she will be wanting to use that to her advantage. 'I think she will want As Ever to be a one stop shop for all things Meghan and will want to make sure that her investors and partners Netflix are happy.' Despite only officially launching As Ever on April 2, Meghan suggested her brand could be taking a surprising turn as she hinted at stepping into the fashion industry instead. 'The category of fashion is something I will explore at a later date, because I do think that's an interesting space for me.' She added: 'I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer's needs are seasonally.' 'My heart is very deeply in my home. Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that.' Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store. Netflix already has its own online shop selling brand-related products such as Stranger Things bomber jackets and Squid Game merchandise. In the interview, the Duchess also revealed she wouldn't know 'what to call herself' if she had to write a resume. She said: 'If I had to write a résumé, I don't know what I would call myself. 'I think it speaks to this chapter many of us find ourselves in, where none of us are one note. But I believe all the notes I am playing are part of the same song.' Marketing agency owner Lydia Berman told MailOnline: 'Meghan's own statement is really poignant, 'If I had to write a résumé, I don't know what I would call myself,' this is incredibly insightful and will resonate with many business owners. In a branding context, it speaks volumes about the current state of As Ever. 'A strong brand is built on a clear identity, a defined purpose, and a consistent narrative. When the founder herself admits to this level of personal and professional uncertainty, it inevitably spills over into the brand's perception. ' Exploring different avenues like fashion, while potentially lucrative, needs to be integrated into a larger, cohesive brand strategy rather than appearing as a series of disparate explorations. 'Without a clear 'résumé' for the brand itself, it risks appearing unfocused and ultimately struggling to carve out a distinct and memorable position in a competitive market. 'When the founder herself is expressing uncertainty about the brand's future or a product's availability, it can really undermine consumer trust and willingness to invest emotionally or financially.' Ms Berman, who has been involved in brand and marketing for 25 years, said that the uncertainty over whether the jam will be restocked or not adds 'another layer of confusion'. 'Such inconsistencies can dilute the message she's trying to build and make it difficult for the public to understand what As Ever truly stands for or what its core offering will be,' she added. Meghan added that the 'mom moments' push her to success in the business world, with plans in the future ranging from home goods to fashion. Revealing her son Archie has begun to lose his teeth, she described becoming the tooth fairy and leaving coins and a little dinosaur underneath his pillow. She said: 'I had a lot of business meetings the next morning, but I still chose to cuddle with him the rest of the night. Those mom moments energize me to be a better founder, a better employer, a better boss.' The interview came on the same day she discussed the difficulties of wearing heels whilst pregnant with Archie and Lilibet in her latest podcast after the choice divided fans. Speaking on the latest episode of Confessions of a Female Founder, in which she interviewed Spanx founder and friend Sara Blakley, Meghan praised the businesswoman's latest foray into the world of comfy high-heeled shoes. Ms Blakely, from Clearwater Beach in Florida, became the world's youngest female self-made billionaire with the success of her underclothing brand before now looking to create a stiletto heel that is not painful to wear. Speaking to the Duchess of Sussex on the podcast, the pair shared stories of wearing shoes that pinch and 'cripple' wearers, with Meghan describing how she particularly struggled during her pregnancies. Meghan said the 'mom moments' push her to success in the business world, with plans in the future ranging from home goods to fashion. 'I gained 65 pounds with both pregnancies,' the Duchess revealed, continuing: 'And you're in these five-inch pointy-toed stilettos. 'You have the most enormous bump, and your tiny little ankles are bracing themselves in these high heels, but all of my weight was in the front, so you're just going how on earth am I not just tipping, you know faceplanting. 'I was clinging very closely to my husband, I was like please don't let me fall.' The Duchess of Sussex did face some criticism for wearing heels so late into her pregnancy, with some doctors warning against the practice due to fear of a fall. Meghan wore stilettos into her eighth month of pregnancy - and when asked how she coping, she quipped: 'One day at a time'.

Meghan Markle insiders reveal if she plans to restock sold out jam after Duchess hinted she may NEVER put preserve back on shelves
Meghan Markle insiders reveal if she plans to restock sold out jam after Duchess hinted she may NEVER put preserve back on shelves

Daily Mail​

time27-05-2025

  • Business
  • Daily Mail​

Meghan Markle insiders reveal if she plans to restock sold out jam after Duchess hinted she may NEVER put preserve back on shelves

Meghan Markle previously hinted that she might never restock her jam despite the first batch selling out within 45 minutes. It came as she told a US business magazine that she was planning to 'step back to assess' her As Ever brand. But luckily fans of the Duchess of Sussex's online shop won't have to wait as long as they thought - as an insider told MailOnline to expect a restock soon. Meghan, 43, spoke about her business and balancing work with motherhood as the first series of her podcast, published by Lemonada Media, came to a close. She revealed the surprising turn As Ever could take - hinting at a future step into the fashion industry - but said for now she is planning to launch a new range of merchandise in early 2026. 'The category of fashion is something I will explore at a later date, because I do think that's an interesting space for me,' she said. Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store. In the interview, the Duchess also revealed she wouldn't know 'what to call herself' if she had to write a resume. She said: 'If I had to write a résumé, I don't know what I would call myself. 'I think it speaks to this chapter many of us find ourselves in, where none of us are one note. But I believe all the notes I am playing are part of the same song.' Meghan added that the 'mom moments' push her to success in the business world, with plans in the future ranging from home goods to fashion. Revealing her son Archie has begun to lose his teeth, she described becoming the tooth fairy and leaving coins and a little dinosaur underneath his pillow. She said: 'I had a lot of business meetings the next morning, but I still chose to cuddle with him the rest of the night. Those mom moments energize me to be a better founder, a better employer, a better boss.' It comes the same day as she discussed the difficulties of wearing heels whilst pregnant with Archie and Lilibet in her latest podcast after the choice divided fans. Speaking on the latest episode of Confessions of a Female Founder, in which she interviewed Spanx founder and friend Sara Blakley, Meghan praised the businesswoman's latest foray into the world of comfy high-heeled shoes. Ms Blakely, from Clearwater Beach in Florida, became the world's youngest female self-made billionaire with the success of her underclothing brand before now looking to create a stiletto heel that is not painful to wear. Speaking to the Duchess of Sussex, the pair shared stories of wearing shoes that pinch and 'cripple' wearers, with Meghan describing how she particularly struggled during her pregnancies. 'I gained 65 pounds with both pregnancies,' the Duchess revealed, continuing: 'And you're in these five-inch pointy-toed stilettos. 'You have the most enormous bump, and your tiny little ankles are bracing themselves in these high heels, but all of my weight was in the front, so you're just going how on earth am I not just tipping, you know faceplanting. 'I was clinging very closely to my husband, I was like please don't let me fall.' The Duchess of Sussex did face some criticism for wearing heels so late into her pregnancy, with some doctors warning against the practice due to fear of a fall. Meghan wore stilettos into her eighth month of pregnancy - and when asked how she coping, she quipped: 'One day at a time'. Experts warn that balance problems during late-stage pregnancy The problem is compounded by pregnancy hormones such as progesterone and relaxing, which as its name suggests makes all the muscles and ligaments in the body relax, making it far easier to turn an ankle. In March 2019, when Meghan was approaching her due date with Archie, midwife Claire Chaubert told the Mail: 'All of your ligaments are softer in pregnancy and your body is not in its usual state of alignment. 'But Meghan is clearly comfortable in her heels, and it's something she is used to. My advice to any woman who does wear high heels in pregnancy would be not to wear them past the level of comfort.' She added that due to Meghan being a fan of yoga, this could have helped her to keep tottering around in heels longer than the average mother-to-be. She said: 'People who do quite a lot of yoga tend to have a much stronger sense of balance, as well as better muscle control and strength.' During the conversation with Ms Blakely, Meghan also revealed that Archie, six, and Lilibet, three, who have been mainly kept out of the public eye at their home in Montecito, California, are doing well. She promised to send Ms Blakely family pictures, adding: 'They are so grown.' The pair also discussed starting businesses in a male dominated world, with Ms Blakely stating: 'There were very few women that I could go to, I really didn't have any... I didn't really even have other female founders that were in my network that I could bounce my approach to business.' Describing her time in boardrooms surrounded by men, she jokingly added: 'I'm like Jane Goodall but instead of observing chimpanzees in their natural habitat I get to observe men in their natural habitat. They totally forget I'm there.' Meghan added: 'There's a misconception that you need to go to Harvard Business School and have a lot of money and get all the best people behind you [to be successful in business]... So you talk yourself out of it. 'So many women especially, we're taught to not even talk about money and there's lots of guilt mentality surrounding having a lot and then at the same time there's a scarcity mindset that's easy to attach to of I'll never have enough.' She also described her relief at finding a partner in Netflix, after MailOnline revealed in recent days that the streaming giant had confirmed a new deal with the Duchess, including a third series of her show With Love, Meghan. The second series is said to have already completed filming. Meghan said: 'I have a partner, I was going to do it all by myself but took a complete U-turn because I really believe in what Netflix and their CPG department are doing. 'But it is a different experience than when you're doing it on your own. When you only have yourself to answer to I think it's twofold. It can be incredibly liberating or it can be incredibly lonely.'

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