18-05-2025
- Business
- South China Morning Post
China shop owner live-streams feather-plucking chicken butts to promote delicacy
A shop owner in southwestern China has gone viral for live streaming herself plucking feathers from the bottoms of chickens, drawing tens of thousands of people seeking stress relief.
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Wang Yuxian, a snack vendor in her early 30s from Leshan, Sichuan province, runs a small eatery with her friend Yang Yanli.
The shop specialises in local delicacies like chicken behinds, rabbit meat and duck tongues.
However, business had slumped since early 2025, with profits dipping.
Wang Yuxian, left, carefully plucks away at piles of chicken pieces during a live-stream. Photo:
In March, Wang posted a video of herself plucking feathers from the rear end of chickens.
