06-05-2025
Kingsmill and Hovis in merger talks amid processed foods backlash
The owner of Kingsmill has confirmed it is considering a merger of its bread business with Hovis as the baking industry struggles against a backlash to processed foods and the growing adoption of low-carb diets.
Associated British Foods, which also owns Ryvita and Primark, said it was in discussions with Endless, the private equity firm, about combining Hovis and Allied Bakeries, the bread business which includes Kingsmill.
The deal would see two of the UK's largest bread brands come together as the industry struggles against changing consumer habitsand higher costs.
It is thought the merger could attract scrutiny from the competition regulator, as the combined group would have a substantial share of themarket.
In a statement, ABF said: 'We are evaluating strategic options for Allied
