Latest news with #marketingstrategy
Fox News
2 days ago
- Business
- Fox News
Aaron Berg Stops By 'Fox News Saturday Night' To Discuss Sydney Sweeney's New Product
Comedian Aaron Berg joins Fox News Saturday Night With Jimmy Failla to give his take on the marketing strategy behind actress Sydney Sweeney's new bathwater soap. PLUS, check out the podcast if you missed any of Friday's show!
Yahoo
27-05-2025
- Business
- Yahoo
Realsee Leads Real Estate Photography with End-to-End 3D Tour Solutions
Integrated Hardware-Software Ecosystem Drives AI-Driven Efficiency and Boosts Listing BEIJING, May 27, 2025 /PRNewswire/ -- In today's real estate market, 3D virtual tours have become essential components of a successful marketing strategy. According to the National Association of Realtors (NAR), 89% of buyers find photos and virtual tours extremely useful in making decision. A study by Google found that listings with virtual tours receive twice the engagement compared to those without. Given this shift,the needs for real estate photographers and agents to offer a competitive 3D tour of the property is becoming more important than ever. Realsee, as a pioneer in the digital space industry,has been committed to delivering time-saving, flexible, and efficient all-in-one solutions in real estate. By integrating cutting-edge software and hardware technologies, Realsee empowers photographers to stand out in the market, ensuring property is presented in the best possible light that directly enhances property listing conversion rates for real estate professionals. Galois M2: Ultimate tool for immersive 3D tool Equipped with Realsee's professional-grade capture device Galois M2 3D LiDAR Camera, photographers could create state-of-the-art 3D immersive tours. Powered by a 940nm LiDAR, Galois M2 efficiently acquires accurate spatial point cloud data. Its 4/3-inch CMOS color fisheye lens captures a 134 MP color panorama, revealing crisp image details. Leveraging vast data and powerful AI platform, Galois M2 is designed for unmatched versatility, helping photographers significantly enhance overall work efficiency. It adapts to any environment, allowing photographers to initiate captures from any angle, at any time, with minimal setup. Galois M2 ensures stable performance across commercial, residential, and industrial spaces, making it the go-to tool for professionals demanding speed, scalability, and visual fidelity. Solutions: Tailored for Real Estate Our leading 3D tour solution elevates 3D tour production to new heights, helping photographers to create effortless 3D tours and double profits in the profit-driven and effortless features deliver higher returns with smarter cost for real estate photographers: Boost Listings with 134MP 3D tours and premium assets Professional photographers can access high-resolution 3D property tours at 134MP, designed to showcase property details in stunning detail and attract more potential buyers. Additionally, premium assets such as RAW images, 3D models, and floor plans are included as part of multiple value-added service packages to enhance photo service. Showcase Your Listings in 360° Immersive 3D Tours with Integrated Multimedia Boost your profitability as a photographer by showcasing listings through immersive 360° 3D tours with integrated multimedia: such as add TV screen labels to highlight key spaces, integrate agent-guided property walkthroughs for dynamic client engagement, and incorporate aerial panoramic views to capture every angle of the property. These interactive features enhance visual storytelling, attract more buyers, and position your services as premium—allowing you to command higher fees while streamlining client conversions. Maximize your ROI with Pay-as-You-Go Model Our innovative approach allows you to pay for 3D tour hosting only when you need advantage of our free 3D tour capture, upload, and editing services, streamlining the entire process from creation to deployment. AI-powered editor supercharges efficiency Streamline your workflow and save valuable time with Realsee's AI-powered editor, designed for effortless 3D tour editing: leverage AI assistance to simplify every step, from automatically generating accurate floor plans to AI camera intelligent solution eliminates manual complexity, letting AI handle tasks with minimal effort. To learn more about Realsee's products, explore About Realsee As a leading tech company providing digital space integrated solutions, Realsee has built the world's largest 3D spatial database by replicating physical spaces, covering over 47 million spaces and boasting over 590 global authorized patents. Realsee offers digital solutions for your space, spanning from its design and construction stage, to online marketing and visual operation. Trust Realsee to elevate your real estate transactions, commercial retail, industrial facilities, cultural exhibitions, public affairs, and home decor to the next level. View original content: SOURCE Beike Realsee Technology (HK) Limited Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
26-05-2025
- Business
- Yahoo
Persium Group Appoints Warren Yancey to Head of Marketing
ATLANTA, May 26, 2025--(BUSINESS WIRE)--Persium Group, a leading advisory firm specializing in wealth management, exit planning for business owners, and retirement plan services, is excited to welcome Warren Yancey as its new Head of Marketing. In this role, Yancey will lead the development and execution of the firm's marketing strategy, with an emphasis on driving brand awareness and deepening engagement among clients and prospects. Yancey brings over a decade of marketing experience in the financial services industry. He began his career at Milner Financial, a well-respected brokerage general agency, where he served as Marketing Director. Most recently, he held the role of Director of Channel Marketing for Transamerica's agency distribution network comprising over 85,000 independent agents and advisors. "As Persium Group continues its exciting growth trajectory, strategic brand development and an effective marketing strategy will be critical factors," said Stephen Griner, Persium Group's CEO. "Warren's experience, leadership, and results-driven approach make him a valuable addition to our team." Yancey holds a Bachelor of Arts degree and Master of Business Administration from the University of Georgia. About Persium Group Persium Group is an independently owned and operated firm that advises business owners, retirement plan committees, and individual investors on pursuing their financial goals. To learn more, visit View source version on Contacts Alison GouldDirector of OperationsPersium Groupagould@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Trade Arabia
22-05-2025
- Business
- Trade Arabia
Siemon names new global marketing head
The Siemon Company, a global leader in network infrastructure solutions, has announced the appointment of Karen Devin as Global Marketing Director. In this role, Karen will lead Siemon's global marketing strategy, aligning brand positioning, digital transformation and enablement initiatives to accelerate growth. A multi-award-winning marketing leader, Karen brings over two decades of global B2B marketing experience, having successfully led marketing functions at both start-up and Fortune 500 companies in IT, telecom, cloud and engineering. Headquartered at Connecticut, US, Siemon is an industry leader specialising in the design and manufacture of IT infrastructure solutions and services for data centres, LANs, and smart buildings. Lauding the appointment, Trey Somers, Vice-President of Marketing and Product Management, said: "We are very excited to have Karen join our team. She is a visionary marketing leader with expertise spanning all facets of marketing. Her proven track record and deep industry experience will strengthen Siemon's ability to enhance customer engagement across our core Smart Building and Data Centre markets worldwide." As Global Marketing Director, Karen will lead the marketing team, driving strategic initiatives to keep customers informed about AI-powered technology advancements and Siemon's innovative solutions. On her new role, Karen said: "I'm thrilled to join the Siemon team. With its rich heritage and commitment to customer-centric innovation, Siemon is a leader in the industry. I look forward to driving its marketing strategy and contributing to its continued success." Before joining Siemon, Karen held global marketing and customer experience leadership roles at CommScope. She was passionate about mentorship, continuous learning, and leveraging technology to transform the customer experience.- TradeArabia News Service
Entrepreneur
21-05-2025
- Business
- Entrepreneur
Building a Sellable Business
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. Few entrepreneurs dream of running their business forever, eventually hoping to sell up or secure a successor, so they can enjoy a well-earned retirement. This is precisely the mindset that 63% of UK business owners share, with 2024 Censuswide research revealing they plan to exit within the next six to thirty-six months. When the time comes to sell the company you've created, it's only natural to focus on numbers: revenue, profit, and EBITDA (earnings before interest, taxes, depreciation, and amortisation – a core measure of profitability). Whilst these financials may be key to good valuation, alone however, – they don't paint a complete picture. Today's buyers want more than strong books, they are looking for long-term potential, brand strength, loyal customers, and proven room for development, as well. According to PwC's 2024 Global M&A Industry Trends report, acquirers are placing increased value on resilient brands that can withstand market changes and retain loyal customers. Such qualities are increasingly important, given that they indicate predictable growth, repeatable revenue and a competitive edge for future owners of the company, reducing the risk associated with their investment. Strategic foundations This is where strategic marketing plays a vital role. A solid marketing plan doesn't just drive sales, but makes a business more sellable, too. Yet, this value doesn't appear overnight, with the process beginning well before a sale is on the cards. Exit planning is about more than putting up a 'for sale' sign. It's about gradually building a business that the right buyers will want. This means defining your market niche carefully and building systems that can be scaled and replicated by anyone – not just the founder. Buyers need confidence that the business works – and will keep working – long after your exit. So, you need to present them with evidence of lasting customer relationships, reliable processes and a brand that will endure, regardless of who is at the helm. The growth blueprint Ultimately, prospective owners prioritise a business that's easy to take over and grow. This means they want clarity across your brand, customer journey, and product-market fit, with proven sales channels, top-performing services and clear routes to customer acquisition all boosting appeal. Founders who take time to define their Ideal Client Profile (ICP) – the customers most likely to buy, stay loyal, and recommend the brand – are one step ahead. Understanding your audience's needs and building offers that speak to them helps to create a sustainable, defendable market position that buyers will want. Strategic marketers can help businesses to gain this much-needed clarity by mapping buyer personas and aligning messaging with customer goals, challenges and habits. This ensures your products and services land with the right people, in turn, indicating that the business has potential to continue to strengthen post sale. Take software organisation, ProfitWell, for example, which was acquired by B2B Software as a Service (SaaS) company, Paddle, for US$200m in 2022. Both companies had strong brand identities and an easy-to-identify niche – within the SaaS sector – making it easier for the acquirer to identify market fit and alignment. The fact that ProfitWell was also able to demonstrate mature marketing operations and a proven history of successfully engaging with its audience via a content-led marketing strategy and expert-led thought leadership was further evidence to the buyer that their investment was low risk – given that they were purchasing a company with predictable, recurring revenue, with operations that they could simply repeat and then scale. This proves the extraordinary value of establishing brand equity early on. Your brand is your equity While every exit is unique, one thing remains constant: the brand maturity and equity that buyers want takes both time and intention. Building loyalty through consistent messaging and a definite market position is what gives buyers confidence. In today's crowded market, there's strength in having a proven brand. This is what builds trust and stability, signalling future revenue. Buyers look for efficient uplift and enduring value – and they'll scrutinise everything to ensure your brand can deliver. Your due diligence tool Your website is often the first impression for potential acquirers. As such, it must clearly articulate what your business does, who it helps, and why your brand is the best at it. Case studies, testimonials and performance data all add credibility and demonstrate impact. McKinsey reports that B2B businesses with high-performing websites actually turn 30% more site visitors into real-life sales than their competitors, also attracting more potential customers. A well-optimised site shows buyers that your operations are efficient and designed for the future growth they desire. Channels, systems and AI Buyers also want to see that the value you've built can be replicated. A joined-up marketing system – spanning SEO, social media, paid ads and partnerships – proves that upward trajectory isn't just down to luck or the founder's own hustle. It's something repeatable. That's why more buyers are also asking, 'how well are you using AI?'. Smart businesses are using artificial intelligence to personalise marketing, predict customer churn, and sharpen their decision making. Showing buyers that you have these capabilities signals a forward-thinking, data-driven approach – a green flag that they can trust in the longevity of your business. People power as an asset Of course, a sustainable, scalable business isn't just about systems. It's also about people. Buyers seek reassurance that the company won't collapse without the founder. That means having a capable team, refined succession plans and a resilient company culture in place well before the business goes up for sale. Marketing can help here, too. It supports employer branding, internal communications and visibility of leadership – all elements that show your company is built on more than just one individual. You need to show you're powered by real talent and a people infrastructure that's easy to build upon, replicate and further develop. Ready to exit? If, like many other UK entrepreneurs, you're planning to sell within the next six to thirty-six months, now's the time to strengthen your marketing muscle. This isn't about short-term tactics but long-term strategy – investing in your brand, customer relationships and systems that scale, so potential buyers see your business as high worth, low risk. Ultimately, prospective buyers won't just be asking what you're selling or how much you've already sold. They'll want to see how well you've built the foundations of your brand to enable growth.
