Latest news with #marketstrategies
Forbes
a day ago
- Business
- Forbes
4 Strategies For Entrepreneurs To Stay Profitable In 2025
Entrepreneurs and small business owners need new strategies to navigate market turmoil in 2025. As we continue to navigate market turmoil, tariff-related uncertainty, decelerating consumer spending and the ongoing waves of AI disruption, entrepreneurial leaders—whether full-time entrepreneurs, side hustlers or intrapreneurs—must contend with the fact that we no longer live in the small business heyday of 2021 and 2022. Entrepreneurs who want to survive this particular phase—when organizations and individuals alike are holding onto their money—must deploy new strategies. Success now requires increased strategic flexibility and a problem-solving approach over a rigid and idealistic focus on what the entrepreneurial leader wants and envisions. Here are four ways entrepreneurs can navigate the current economic reality and landscape—and still emerge profitable. It used to be that entrepreneurs could build and sustain a decently successful venture by simply following the 'old rules:' Now, markets shift and shrink far too rapidly to rely on the old approach. AI is changing how people buy, spend and invest their money. Services that used to carry prestige and command premium pricing are now possible to DIY using AI tools. Products that may have sold easily through traditional SEO or marketing methods are undiscoverable in the world of Generative Engine Optimization (GEO). Heightened everyday costs continue to impact spending patterns and every week brings a new set of trends. Entrepreneurs who want to survive must meet our current reality by staying as flexible as the market is unpredictable. That said, business owners need not despair. Not everything can be in flux all of the time. Identify one core element of your business to keep fixed. This could be your service or product line. It could be your target market. Everything outside of that, however, must remain fluid. If you are committed to a service offering that is dear to your heart, understand that the market for that service may not overlap with your ideal client avatar. You must be willing to sell to those who will buy. For example, if you run a coaching business and are committed to offering high-touch coaching services, you may have to expand or shift your target market from rising professionals to executives who have greater access to discretionary income. On the other hand, if you're committed to a particular customer niche, then be willing to adapt your offerings and product lines continually. That community's tastes, spending habits and level of economic power is likely in flux now. If you're a furniture seller and your target market is small business owners, you may have to shift from selling high-end office furniture and executive desks to offering modular workspace solutions and portable standing desk converters to accommodate the reality of hybrid work arrangements and tighter budgets. Regardless of what your non-negotiable element of business is, all entrepreneurs must cast a far wider net than in the past. A business must reach a greater number of prospective clients and customers in terms of geography, demographics and psychographics in order to convert enough business. With spending continuing to decrease or remain uncertain at best, diversifying and expanding the pool of individuals and companies who trust your business enough to purchase is an imperative. Another common pitfall among entrepreneurs and business owners—particularly those who have experienced past success—is that they get stuck in a rut and are unable to stomach sufficient experimentation. To stay stagnant in a fast-moving environment is a losing strategy. Instead, entrepreneurs must remain agile, nimble and willing to experiment (and fail) in every aspect of business from market research to pricing strategy to bundling of products and services to marketing channels and content to market positioning and target audience. Successful entrepreneurs will test out significantly more ideas than in the past so that they can truly understand how the landscape of consumer sentiment is shifting and keep steering their business in the right direction. The classic business startup model focused on what entrepreneurs wanted to offer to their ideal clients and customers. That approach will fail in times of economic uncertainty. Now, entrepreneurs must reverse this approach—start with what problems need solutions and hone in on what solutions people are willing to spend on. Corporate and individual spending is currently plagued by austerity measures, which means the entrepreneurial leader's approach must be even sharper. Observe what people are actually spending on, what pain points they're raising. Identify gaps where you are uniquely positioned to provide the solutions they seek. If you're an entrepreneur who's determined to survive and thrive into the future, block time in your calendar in the next four weeks to assess and potentially overhaul your approach to business leadership. First, evaluate how rigid or flexible your current entrepreneurial approach is. Identify your top priority, your non-negotiable core element in business. Next, identify how you can expand your market reach and cast a much wider net when it comes to prospective clients and customers. Then, choose three new products or services to test with your current audience. Try out new messaging to raise awareness around your brand to three new audiences. Finally, track your progress as you go and, after four weeks, ask yourself what you learned and how the results—the good, the bad and the ugly—impact how you'll continue to drive your business forward through uncertain times. Market volatility and rapid change require that all entrepreneurial leaders adapt strategically. The businesses that remain successful during this time are the ones that continue to find new clients and increase their market share using these targeted methods. Successful entrepreneurs aren't waiting for better conditions. They're reshaping their strategies to match current and evolving realities. By embracing flexibility, expanding reach, experimenting boldly and staying laser-focused on solving real, acute problems, entrepreneurs can turn uncertainty into opportunity and build businesses that thrive regardless of economic headwinds.
Yahoo
17-05-2025
- Business
- Yahoo
International Workshop on Supplier Performance (IWSP) Names Earned Exits 2025 Business Broker of the Year
NEW YORK, NY / / May 17, 2025 / IWSP proudly announces Earned Exits as its 2025 Business Broker of the Year Award recipient. This prestigious recognition highlights Earned Exits' exceptional performance in facilitating business sales across diverse industry sectors, including waste disposal, legal services, fast food franchises, and other business sectors. Visit the Top Business Broker Ranked by IWSP Here. Innovative Approach and Market Leadership Earned Exits has demonstrated a steadfast commitment to securing its clients' highest possible sale prices. By leveraging innovative marketing strategies and a vast network of over 500,000 potential buyers, it has consistently achieved results that exceed expectations. Its tailored approach ensures that each business is presented to the right audience, maximizing its value. Client Success Stories Earned Exits' success stories further underscore their expertise and dedication. For instance, they facilitated the sale of a Waste Compacting Business, attracting over 175 buyers and securing a sale above the asking price. Similarly, thanks to their meticulous marketing and negotiation strategies, they assisted in selling two Food Franchises in Kansas for more than the asking price. In another case, they helped a legal process serving company achieve a sale price 60% above market value by identifying a strategic buyer within the industry. Consult an Expert from Earned Exits Here. Efficient and Personalized Service The firm's leadership team, consisting of Britt Clas, Tyler, and Mike, exemplifies professionalism and dedication. Their collaborative efforts have been instrumental in Earned Exits' success, providing clients with personalized service and expert guidance throughout the selling process. About the International Workshop on Supplier Performance The IWSP was founded in 2006 with the express aim of providing unbiased supplier performance reviews and datapoints. Background For entrepreneurs contemplating the sale of their business, selecting a proficient business broker is a pivotal decision that can significantly influence the outcome. Engaging a top-tier broker can be the defining factor between achieving a smooth, lucrative sale and enduring a challenging, sub-optimal transaction. This announcement highlights the crucial characteristics that set elite business brokers apart in a competitive marketplace. Deep Industry Acumen and Market Intelligence: A Cornerstone of Elite Brokerage Distinguished brokers bring an extensive understanding of diverse industry landscapes, current market dynamics, and sophisticated valuation techniques. This expertise is critical in ensuring that businesses are appraised accurately and strategically presented to attract significant interest from potential buyers, thereby maximizing value for the seller. A Demonstrable History of Success: The Hallmark of a Leading Broker A consistent record of successfully closed deals and positive client testimonials serves as a powerful indicator of a broker's proficiency and reliability. For example, Earned Exits has a notable history of managing over 1,000 transactions and consistently achieving favorable outcomes for business owners. Such a track record underscores a firm's ability to navigate complex negotiations and deliver results. Access to an Expansive and Qualified Buyer Pool: Accelerating Profitable Sales Prominent brokerage firms cultivate and manage vast networks of pre-screened, motivated buyers. This extensive reach significantly enhances the probability of achieving a rapid and financially advantageous sale. Earned Exits, for example, utilizes its proprietary databases and sophisticated AI-powered buyer-matching technologies to connect sellers with committed and serious investors, streamlining the path to a successful transaction. Masterful Negotiation: Securing Optimal Terms for Sellers Seasoned business brokers are adept negotiators, committed to ensuring sellers achieve the most advantageous terms possible. This includes the final sale price, favorable payment structures, and comprehensive support for the post-sale transition period. Their expertise in navigating complex deal points is invaluable in protecting the seller's interests. Upholding Integrity and Transparency: The Foundation of Trustworthy Brokerage Trust forms the bedrock of any successful business brokerage relationship. Premier firms are distinguished by their unwavering commitment to ethical conduct and transparent operations. This includes providing clients with honest, data-driven valuations and rigorously safeguarding confidential information throughout the sale process. Such practices are essential for building and maintaining client confidence. Strategic Marketing and Sales Execution: Attracting High-Caliber Buyers Effective business brokers develop and execute comprehensive marketing and sales strategies designed to capture the attention of highly qualified buyers. This typically involves a multi-faceted approach, including sophisticated digital advertising campaigns, precisely targeted outreach initiatives, and the creation of professional, compelling business presentations. Such strategic efforts are crucial for generating strong buyer interest and facilitating a successful sale. Recognizing Excellence Across the Brokerage Landscape While Earned Exits has achieved prominent recognition, the industry landscape includes numerous other brokerage firms lauded for their exceptional service. The "Best Business Brokers in the US Guide" by acknowledges a range of firms demonstrating specialized expertise across various sectors, including technology, healthcare, manufacturing, and retail. This highlights the depth and breadth of talent available to business owners seeking expert representation. Media Contact: Name: Jane Miles, IWSPWebsite: press@ (646) 555-5584Address: 3 47 W 13th St, New York, NY 10011 SOURCE: IWSP View the original press release on ACCESS Newswire
