Latest news with #meWATCH
AsiaOne
26-04-2025
- Politics
- AsiaOne
GE2025: Live roundtable with 5 parties and 3 rallies to be held on April 27 , Singapore News
Five political parties will participate in live roundtables discussions hosted by Mediacorp on Sunday (April 27) and Tuesday (April 29). The participating parties are the People's Action Party (PAP), Workers' Party (WP), Red Dot United (RDU), People's Alliance for Reform (PAR), and Progress Singapore Party (PSP). The roundtable will air live on April 27 from 8.00pm to 9.30pm with a repeat from 10pm to 11.30pm. The 90-minute English programme will be broadcast on meWATCH, meLISTEN, CNA, CNA938 and CNA's social media platforms. A 60-minute Mandarin version entitled "Singapore Votes 2025: The Political Forum" will also air on April 29 at 9.00pm on meWATCH and meLISTEN. It will also be available on Channel 8, CAPITAL 958, and 8world's social media channels. In addition, three rallies will be held on April 27 by two political parties -- PAP and the Singapore Democratic Party (SDP). PAP will stage rallies for Jalan Kayu SMC at Fern Green Primary School and for Pioneer SMC at Jurong West Stadium. Meanwhile, SDP will hold its rally for Sembawang GRC at the hard court and field beside Sun Plaza. The rallies are scheduled to begin at 7pm and end at 10pm. Police advisory In a previous statement released by the police on April 25, it said that rally attendees are encouraged to take public transport as large crowds are expected at the rallies. They should also prepare for traffic diversions, lane closures and slower traffic. The pick-up and drop-off points for ride-hailing services may be affected as a result. Carparks in the vicinity of the rally sites are restricted to season-parking holders only. Vehicles found illegally parked or causing obstruction may be towed away. Security checks may also be conducted in and around the election meeting sites. The Civil Aviation Authority of Singapore will prohibit the flying of unmanned aircraft and conduct of other aerial activities, such as kite-flying and hoisting of captive balloons, over all rally sites from 6pm to 11pm. The police also banned the following list of items at the rallies: Firearms/ Firearms/parts of firearms, including empty magazines and spent cartridges Live bullets or blanks Air pistol/rifle or parts Spear gun Explosive/blasting cap/dynamite/corrosive substance Fireworks/firecrackers Parang/machete Bearing scrappers Walking stick with dagger Antique pistol/gun Stun gun Baton/t-baton Night stick Signal flare and other flammable materials Handcuff Tear-gas spray/pepper spray Nanchaku Knuckle duster Crossbow Industrial acid Bulletproof vest Keychain in the shape of a bullet or gun Wooden/metal spear Lighter in gun, pistol, bullet, grenade shape Toy gun which resembles an actual gun Kirpan Any sharp or long objects, such as knives, that can be used as a weapon Glass bottles Laser pointers Unmanned aircraft Canned items including canned drinks
Martechvibe
19-03-2025
- Business
- Martechvibe
Ad-Supported Streaming Platforms Show Liking in Singapore
When asked which types of ads generally caught their attention when watching ad-supported streaming platforms, 36% of consumers identified pre-roll ads. Topics News Share Share Ad-Supported Streaming Platforms Show Liking in Singapore Whatsapp Linkedin A new report from Nexxen has recently highlighted key preferences and habits around advertising platforms and formats-specifically on OTT platforms. In its report, it highlighted that around 51% of surveyed consumers in Singapore said they watched content on ad-supported streaming platforms such as meWATCH, Singtel CAST, Viu, iQIYI, WeTV, Tubi TV, and Viddsee multiple times per week. Moreover, some 35% indicated that they watched once a day or more. Among the ad-supported content viewers, meWATCH was the most popular streaming platform. In Singapore, mobile devices lead as the primary platform for consumption at 77%, followed by Smart TVs at 64%, demonstrating a growing demand to consume content across larger screens. Computers and laptops followed at 51%. Tablets, streaming devices and game consoles were also represented, but with fewer users primarily using them for consumption. Meanwhile free, ad-supported platforms are popular among Singaporean consumers, 60% of whom identify cost as a key factor in their choice of video streaming platform. Nexxen also signalled that ease of use was another leading factor of this choice. ALSO READ: The report also highlighted that the format and delivery method of ads clearly matters, with the data stating that viewers prefer shorter ads that deliver value without disrupting their experience. This is why 61% of advertisers are already using 6 to 15-second ad formats around content to meet this demand. In addition to brevity, the occurrence of the ad relative to the content is also worth noting. When asked which types of ads generally caught their attention when watching ad-supported streaming platforms, 36% of consumers identified pre-roll ads (running before the content starts), and 32% identified mid-roll ads (displayed during the show). Pre-roll ads were identified by 44% of advertisers as being effective. Effective personalisation is another important ingredient in increasing the likelihood that ads will be noticed and acted on. Viewers (41%) also indicated this as an area where ads on streaming platforms could improve; they want more personalised ads that are relevant to their interests. The report also highlighted insights from advertisers, noting that 50% of advertisers are planning to incorporate OTT into their media strategies within the next two years. While not all surveyed advertisers are currently using OTT, around 73% of them hold a positive impression of its role in the marketing mix, with more than 25% recognising its potential to outperform traditional media. Half of surveyed advertisers are already anticipating to benefit from these trends, while the other half are still on the fence, despite generally holding a positive impression of OTT advertising's capability. Lastly, the report observed that 73% of Singapore-based advertisers hold a positive impression of OTT advertising and expect to factor it considerably into their overall marketing mix in the next 2-3 years. Additionally, more than a quarter of advertisers see potential to outperform traditional media in this sector. ALSO READ:
