Latest news with #meatsnacks
Associated Press
14-05-2025
- Business
- Associated Press
Jack Link's and MrBeast Announce Unprecedented Global Partnership
LONDON, May 14, 2025 (GLOBE NEWSWIRE) -- Jack Link's, a global leader in meat snacks and one of the largest privately owned food companies in the U.S., today announced a groundbreaking global partnership with the world's #1 social media creator, businessman, and philanthropist, MrBeast (Jimmy Donaldson). This landmark collaboration will see the two entities launch an exciting line of co-branded protein-packed meat snack products. This partnership marks MrBeast's first-ever collaboration with a Consumer Packaged Goods (CPG) company for a co-branded product line, signaling a significant convergence of traditional food industry expertise and modern digital influence. The Jack Link's x MrBeast collaboration introduces a new line of co-branded meat snack packs of your favourite flavours of beef jerky, biltong and beef bars. Designed for convenient snacking and active lifestyles, these packs showcase MrBeast's signature branding, cater to protein-rich snacking needs for school lunches, road trips, and everyday protein fuelling. 'We are incredibly excited to partner with MrBeast,' said Troy Link, CEO of Jack Link's. 'Jimmy's entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link's. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.' This strategic partnership targets the significant market of Gen Alpha, Gen Z, and their parents. Despite 33 percent of younger consumers snacking more than three times a day, only about 9 percent currently opt for meat snacks, highlighting a substantial opportunity for growth by offering appealing and convenient choices that merge the trusted quality of Jack Link's with the widespread influence of MrBeast.* 'I've been eating Jack Link's since I can remember, so teaming up is a no-brainer,' Donaldson said. 'Now we get to do something super fun and tasty for our fans – I can't wait for everyone to see what we dream up.' MrBeast's CEO, Jeff Housenbold, added, 'We're always looking to partner with brands that share our 'better than the competition' and 'better-for-you' philosophy, so this collaboration with Jack Link's felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle – while also introducing our fans to each other's worlds.' * Nielsen NIQ Demographic Profile (4/28/2025) Mintel 2024 For press enquiries, please contact: [email protected] A photo accompanying this announcement is available at
Bloomberg
12-05-2025
- Business
- Bloomberg
Two Million Meat Sticks a Day Isn't Enough for Chomps' CEO
The chief executive officer of Chomps —the wildly popular US meat snack brand—has been trying to cap his kids at two sticks a day. Rashid Ali, 44, set the same goal for himself, but it's a hard promise to keep when your office is full of them. (Job postings at the snacking startup dangle benefits such as paid parental leave, unlimited time off and 'enough meat sticks that if you wanted to eat your body weight in them you could.') But while high-protein bites line the Chomps office in Chicago's hip Fulton Market District—fittingly, the city's historical meatpacking hub—most of its employees are conspicuously MIA. Why? Ali's sales and strategy teams are spending three days at what he calls 'Meat School,' a Chomps-designed course on meat-stick manufacturing at the University of Wisconsin at Madison, learning exactly why Chomps 'is a very hard product to make.' Understanding how the sausage is made will come in handy: The actual production of Chomps (not their distribution or marketing or anything else) is the company's No. 1 priority in the next few years. It churns out 2 million of the individually wrapped sticks a day on average, but that's not even close to fulfilling the demand from US consumers currently obsessed with on-the-go protein. Chomps can fill only about 84% of orders; it's been forced to delay shelf-stocking requests from many retailers, including convenience stores, which sell more than twice as many dried meat snacks as grocery stores, according to market researcher Circana LLC. Any plans to push into other geographic markets—or even an earlier idea to develop a high-fiber snack—are off the table too until it can get caught up.
