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Wall Street Journal

How ‘Mom Rock' Became Big Business

Americana musician Brandi Carlile's third annual Mothership Weekend music festival, held Mother's Day weekend in Miramar Beach, Fla., will be filled with 'mom-ents.' Guests will sip 'Mom-osas' and do 'Mamaste' yoga on the beach. For the Saturday theme night, they're encouraged to 'dress like a mother.' The festival is a vibrant celebration for the underserved fans of an often overlooked genre: 'mom rock.'