#Latest news with #moviecriticsYahoo2 days agoEntertainmentYahooLionsgate's Staggered ‘Ballerina' Embargo For 'Enthusiastic' & 'Critical Sentiment' Irks ReviewersWe're all atune to the increasingly curated early responses to movies from distributors but this was beyond the pale for many. Lionsgate yesterday sent out an email to Ballerina critics and reviewers in which it told them that 'spoiler-free enthusiasm' on social media is allowed starting on May 22 but that 'critical social sentiment & formal reviews are embargoed until' June 4. More from Deadline Michael Jackson Biopic Returning To Production As Lionsgate Mulls Splitting Pic Into Two Lionsgate Confirms It May Split Michael Jackson Biopic Into Two Movies As Release Is Pushed - Update New Lionsgate Studios Swings To The Black, Revenue Pops In First Quarterly Report As Standalone Company Quite rightly, this bent many out of shape. That's an unethical demand for most. Critics we spoke to hadn't heard of an embargo edict going that far before. Many online were also perturbed. We hear from studio sources that this was a case of poor wording and that following the outcry marketers reached out to those who received the note to let them know that they're welcome to express whatever opinion they have of the movie. That would be a good outcome if it came to pass. Hopefully the rowing back wasn't only a result of the outcry. The early reaction and influencer curated responses to movies have been growing in the wrong direction for a while. We don't need anymore blurring of the critical boundaries. Best of Deadline 'Poker Face' Season 2 Guest Stars: From Katie Holmes To Simon Hellberg Everything We Know About Amazon's 'Verity' Movie So Far Everything We Know About 'The Testaments,' Sequel Series To 'The Handmaid's Tale' So Far
Yahoo2 days agoEntertainmentYahooLionsgate's Staggered ‘Ballerina' Embargo For 'Enthusiastic' & 'Critical Sentiment' Irks ReviewersWe're all atune to the increasingly curated early responses to movies from distributors but this was beyond the pale for many. Lionsgate yesterday sent out an email to Ballerina critics and reviewers in which it told them that 'spoiler-free enthusiasm' on social media is allowed starting on May 22 but that 'critical social sentiment & formal reviews are embargoed until' June 4. More from Deadline Michael Jackson Biopic Returning To Production As Lionsgate Mulls Splitting Pic Into Two Lionsgate Confirms It May Split Michael Jackson Biopic Into Two Movies As Release Is Pushed - Update New Lionsgate Studios Swings To The Black, Revenue Pops In First Quarterly Report As Standalone Company Quite rightly, this bent many out of shape. That's an unethical demand for most. Critics we spoke to hadn't heard of an embargo edict going that far before. Many online were also perturbed. We hear from studio sources that this was a case of poor wording and that following the outcry marketers reached out to those who received the note to let them know that they're welcome to express whatever opinion they have of the movie. That would be a good outcome if it came to pass. Hopefully the rowing back wasn't only a result of the outcry. The early reaction and influencer curated responses to movies have been growing in the wrong direction for a while. We don't need anymore blurring of the critical boundaries. Best of Deadline 'Poker Face' Season 2 Guest Stars: From Katie Holmes To Simon Hellberg Everything We Know About Amazon's 'Verity' Movie So Far Everything We Know About 'The Testaments,' Sequel Series To 'The Handmaid's Tale' So Far
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