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A strategic partnership between B.TECH and WE
A strategic partnership between B.TECH and WE

Zawya

time21-05-2025

  • Business
  • Zawya

A strategic partnership between B.TECH and WE

Cairo: the leading, most distinguished and rapidly expanding omnichannel retailer of consumer electronics and home appliances, announced a strategic partnership with WE, the largest telecommunications operator in Egypt. This partnership aims to offer a range of exclusive offers and services to WE customers through widespread network of stores across the country. Under this partnership, collaboration will take place through the WE Bonus loyalty program, enabling fixed-line internet and mobile customers to redeem their points at all stores. This step is intended to strengthen the integration between digital services and retail. Additionally, other exclusive benefits will be provided to fixed-line internet customers, contributing to an enhanced customer experience. This partnership reflects the commitment of both WE and to create real added value for customers by delivering a fully integrated shopping experience. It also aims to offer advantages to customers, from easier access to products and services to innovative reward programs that grant users numerous benefits. The partnership will also allow WE customers to benefit from the latest services offered by including mylo services, which provide flexible installment plans and a seamless shopping experience, as well as TECH CARE services that offer comprehensive technical support and maintenance solutions designed to improve customer convenience and ensure the optimal performance of their devices. Dr. Mahmoud Khattab, Chairman and CEO of expressed his delight with this partnership, saying: "This collaboration with WE represents a strategic step that reflects vision of strengthening partnerships with major national entities. At we believe in the importance of integration between the retail and telecommunications sectors to offer innovative solutions and services that improve the customer experience and meet their expectations." He added: ' Through this partnership, we aim to support digital transformation efforts by providing a smart and flexible shopping experience that combines the power of technology with retail." For his part, Eng. Mohamed Nasr, Managing Director and CEO of Telecom Egypt, said: "This partnership comes as part of our ongoing efforts to enhance customer experience by identifying and delivering what they truly need to improve their lives. We will continue to enter into such partnerships that ensure customers receive the greatest possible value." He added: "Our partnership with will allow us to offer real added value to our customers through innovative loyalty programs and an exceptional shopping experience."

Mylo one of the first companies to receive consumer finance FRA approval for digital onboarding in Egypt
Mylo one of the first companies to receive consumer finance FRA approval for digital onboarding in Egypt

Zawya

time17-03-2025

  • Business
  • Zawya

Mylo one of the first companies to receive consumer finance FRA approval for digital onboarding in Egypt

Cairo - mylo, the innovative fintech company born out of announced that it has received official approval from the Financial Regulatory Authority (FRA) for its fully digital onboarding experience through its Fintech License, making it one of the first companies to offer this service. This landmark achievement represents a transformative leap in Egypt's consumer finance sector, redefining customer experience by making financial access more seamless, efficient, and entirely digital. The newly approved digital onboarding process eliminates traditional barriers to financial services by removing the need for wet signatures or in-person KYC verification. This empowers users to onboard and activate their accounts effortlessly, gaining instant access to credit within minutes from anywhere and at any time. The streamlined process reflects mylo's commitment to leveraging technology to enhance accessibility to financial services across Egypt. Mohamed Khattab, CEO of mylo stated: "This milestone is a testament to mylo's vision of empowering millions of individuals and businesses with accessible, responsible, and innovative financial solutions, By blending innovative technology with a customer-first approach, we are setting a bold new standard for Egypt's fintech landscape revolutionizing the way people access and experience financial services." mylo's expansion strategy includes a phased rollout across Egypt's regions. The service has already launched in most of Upper Egypt including Assiut, Sohag, Qena, Luxor, and Aswan, with Delta cities like Tanta, Mansoura, Banha, Damanhur, and Zagazig already operational. Alexandria and Cairo are scheduled for mid-year, completing mylo's nationwide coverage. As a subsidiary of mylo exemplifies the parent company's commitment to being the first choice for consumers and partners in the home appliances and electronics sector through integrated, quality solutions. This launch reflects dedication to expanding beyond traditional services, contributing to growth across various governorates, and providing flexible financing solutions tailored to different segments and purchasing capacities.

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