Latest news with #naturalProducts
Associated Press
7 days ago
- Business
- Associated Press
OUSIA Labs Launches Capital Raise on StartEngine to Democratize CO₂ Botanical Extraction for the Home
06/03/2025, Loveland, Colorado // PRODIGY: Feature Story // OUSIA Labs, a pioneering natural products technology company, has officially launched its capital raise on StartEngine, aiming to raise $128,000 in its first phase. The company is offering early investors a stake in what could be the future of at-home botanical oil extraction, a lab-grade CO₂ system engineered into a compact consumer appliance. OUSIA Labs Led by duo David and Gary Ross, OUSIA Labs was founded in 2020 with the mission of bringing pure, solvent-free extraction to everyday people. Now, with a patented appliance, pre-sold units in hand, and strategic partnerships with global distributors, the company is turning to equity crowdfunding to scale. 'We've been well vetted to get on StartEngine, and we're excited to invite investors to join this next chapter,' said David, COO and co-inventor. 'Our early traction shows the appetite for natural, at-home wellness products made with transparency and purity.' The flagship product, the OUSIA Fountain, is one of the first compact CO₂ extraction systems designed for home use. Traditional CO₂ extraction methods, often used in commercial labs, are generally cost-prohibitive and technically complex for everyday consumers. OUSIA has changed that by delivering a safe, affordable, and plug-and-play appliance for personal use. From essential oils and culinary extracts to DIY cosmetics and botanical tinctures, the OUSIA Fountain empowers consumers to control the purity, potency, and origin of their ingredients. For example, rosemary extract, which typically sells for maybe $30 for just 15ml of a diluted product, can be made for a fraction of the price using fresh rosemary. OUSIA's device yields high-purity oils with no need for harmful solvents or additives. 'The health-conscious consumer is growing more aware of what goes into their food and wellness products,' said David. 'CO₂ extraction is the gold standard for purity, and we've made it accessible in a way that's never been done before.' To date, over a hundred units have been pre-sold, and the company is actively shipping. OUSIA's technology has attracted interest from global distributors and culinary innovators, including those in the DIY soda and sous-vide industries, who value precise, potent, and controllable botanical flavoring. OUSIA operates in the $7.72 billion botanical extraction market, but the broader natural products segment, including gourmet food, wellness, cosmetics, and DIY tinctures, is approaching $11.63 billion globally. Use cases fall into three main consumer categories: culinary & beverages, cosmetics & bath, and wellness & tinctures. Early customers include artisan producers, influencers, and small businesses, such as a lavender farmer in California who uses the OUSIA Fountain to create pure oils for soap-making. In parallel, food tech companies are integrating the appliance into slow-cooking systems like sous-vide to create consistent, chef-grade herbal infusions. OUSIA Labs is currently raising $128,000 in its first round on StartEngine, a move that positions the company for deeper marketing and broader reach through the platform's venture portfolio. StartEngine investors eligible for the Venture Club will receive a 10% bonus in shares, adding further incentive for early support. For example, a $556 investment would yield 110 shares rather than 100, enhancing value for early backers. Additional loyalty and time-based bonuses may also apply, offering multiple ways for investors to gain preferred access and equity advantages. 'Anyone passionate about clean living, health and wellness, or small appliances has the opportunity to be part of a technology that's changing the way we interact with botanicals,' David concluded. There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or any other product or service in this article. Moreover, nothing contained in this should be construed as a recommendation to buy, sell, or hold any investment or security, or to engage in any investment strategy or transaction. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you based on your investment objectives, financial circumstances, and risk tolerance. Consult your business advisor, attorney, or tax advisor regarding your specific business, legal, or tax situation. Media Contact Name: Conal Rosanbaulm Email: [email protected] Source published by Submit Press Release >> OUSIA Labs Launches Capital Raise on StartEngine to Democratize CO₂ Botanical Extraction for the Home
Associated Press
23-05-2025
- Business
- Associated Press
U.S. Nootropics Market Trends Analysis and Growth Forecasts, 2025-2030 - Workplace and Academic Pressures Propel Consumer Shift Toward Cognitive Supplements
DUBLIN--(BUSINESS WIRE)--May 23, 2025-- The 'U.S. Nootropics Market Size, Share & Trends Analysis Report by Product (Natural, Synthetic), Form (Powder, Drinks, Gummies), Application, Distribution Channel, with Growth Forecasts, 2025-2030" report has been added to offering. The U.S. Nootropics Market was valued at USD 2.81 Billion in 2024, and is projected to reach USD 4.68 Billion by 2030, rising at a CAGR of 9.00% This robust expansion is primarily fueled by the increasing consumer awareness and acceptance of cognitive enhancement products. Heightened societal focus on mental performance in demanding professional and academic environments, coupled with a growing aging population concerned about cognitive decline, significantly boosts demand. Furthermore, the expanding application of nootropics beyond just cognitive enhancement, encompassing areas like mood support and stress reduction, broadens their market appeal and attracts a more diverse consumer base. Natural products held a major share in 2024. This is due to consumer preferences for health and wellness solutions perceived as gentle and safe. This preference is strongly influenced by the association of 'natural' with fewer synthetic chemicals and potentially milder side effects. The effective marketing and branding of natural nootropics, capitalizing on the broader 'clean label' and plant-based trends, further propelled their market dominance by resonating strongly with health-conscious consumers seeking cognitive enhancement solutions aligned with natural and holistic wellness philosophies. The drinks segment held the largest share in 2024. This can be attributed to their inherent convenience and accessibility for consumers. Ready-to-drink nootropic beverages seamlessly integrate into daily routines, offering an easily consumable format compared to capsules or powders. Furthermore, drinks often provide a perception of faster absorption and quicker onset of effects, aligning with the immediate cognitive enhancement sought by many nootropic users. The beverage format also allows for greater flexibility in flavor profiles and taste masking, enhancing palatability and broadening appeal to a wider consumer base. Cognitive enhance held the largest share in the U.S. nootropics industry in 2024. The growth addresses the core and most widely recognized application of these substances. The fundamental driver is the increasing societal emphasis on optimal mental performance in various aspects of life, from demanding professional careers to competitive academic pursuits. Individuals are actively seeking solutions to improve focus, memory, attention span, and learning capabilities to gain a competitive edge and enhance productivity. Major market players include Reckitt Benckiser Group PLC (Schiff RB Health (US) LLC); Unilever Onnit Labs, Inc.; Amway; GNC Holdings, LLC; NeuroGum, Inc.; Qualia Life Sciences, LLC; NOW Foods.; Performance Lab USA Corp.; Natural Stacks; BrainMD Health; and Nootropics Depot. Various steps are adopted by these companies, including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market. U.S. Nootropics Market Report Highlights Why Should You Buy This Report? Companies Featured Key Attributes: Key Topics Covered: Chapter 1. Methodology and Scope Chapter 2. Executive Summary 2.1. Market Outlook 2.2. Product Outlook 2.3. Form Outlook 2.4. Application Outlook 2.5. Distribution Channel Outlook Chapter 3. U.S. Nootropics Market Variables, Trends & Scope 3.1. Market Lineage Outlook 3.2. Industry Value Chain Analysis 3.2.1. Raw Material Outlook 3.2.2. Manufacturing & Technology Outlook 3.2.3. Profit Margin Analysis 3.3. Market Dynamics 3.3.1. Market Driver Analysis 3.3.2. Market Restraint Analysis 3.3.3. Market Opportunities 3.3.4. Market Challenges 3.4. Industry Analysis - Porter's Five Forces Analysis 3.5. Market Entry Strategies Chapter 4. U.S. Nootropics Market: Product Estimates & Trend Analysis 4.1. U.S. Nootropics Market, by Product: Key Takeaways 4.2. Product Movement Analysis & Market Share, 2024 & 2030 4.3. Market Estimates & Forecasts, by Product, 2018-2030 (USD Million) 4.3.1. Natural 4.3.1.1. Market estimates and forecast, 2018-2030 (USD Million) 4.3.2. Synthetic 4.3.2.1. Market estimates and forecast, 2018-2030 (USD Million) Chapter 5. U.S. Nootropics Market: Form Estimates & Trend Analysis 5.1. U.S. Nootropics Market, by Form: Key Takeaways 5.2. Form Movement Analysis & Market Share, 2024 & 2030 5.3. Market Estimates & Forecasts, by Form, 2018-2030 (USD Million) 5.3.1. Capsules/Tablets 5.3.2. Powder 5.3.3. Drinks 5.3.4. Gummies 5.3.5. Others (Liquid, patches, and novel delivery methods) Chapter 6. U.S. Nootropics Market: Application Estimates & Trend Analysis 6.1. U.S. Nootropics Market, by Application: Key Takeaways 6.2. Application Movement Analysis & Market Share, 2024 & 2030 6.3. Market Estimates & Forecasts, by Application, 2018-2030 (USD Million) 6.3.1. Cognitive Enhance 6.3.2. Mood & Stress Management 6.3.3. Sleep Optimization 6.3.4. Energy & Physical Performance 6.3.5. Others (Microcirculation, Anti-Aging & Longevity, Social Anxiety & Confidence Enhancement, Creativity boosting) Chapter 7. U.S. Nootropics Market: Distribution Channel Estimates & Trend Analysis 7.1. U.S. Nootropics Market, by Distribution Channel: Key Takeaways 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030 7.3. Market Estimates & Forecasts, by Form, 2018-2030 (USD Million) 7.3.1. Offline 7.3.2. Online Chapter 8. Competitive Analysis 8.1. Recent developments & impact analysis, by key market participants 8.2. Company Categorization 8.3. Participant's Overview 8.4. Financial Performance 8.5. Product Benchmarking 8.6. Company Market Share Analysis, 2024 (%) 8.7. Company Heat Map Analysis 8.8. Strategy Mapping 8.9. Company Profiles 8.9.1. Company Overview 8.9.2. Financial Performance 8.9.3. Product Portfolios 8.9.4. Strategic Initiatives For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: FITNESS & NUTRITION HEALTH SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 05/23/2025 09:26 AM/DISC: 05/23/2025 09:25 AM
