Latest news with #nonalcoholicbeer
Yahoo
3 days ago
- Business
- Yahoo
Non-Alcoholic Beer Sales Up 9% In 2024, Experts Predict It Will Be The Second-Largest Beer Category Worldwide In 2025
Non-alcoholic beer is projected to grow by 8% this year, according to IWSR, making it the second-largest beer category worldwide in 2025 The sector's growth is largely driven by millennials and Gen Z, among whom sober-curious lifestyles are on the rise Meticulous Research predicts the global non-alcoholic beer market will reach $34.97 billion by 2032 Non-alcoholic beer is set to overtake ale as the second-largest beer category by volume in 2025, according to global drinks provider IWSR. The data provider is projecting an 8% growth in the sector in 2024-2025, with the U.S. alone spending $2 billion more on non-alcoholic beer over the next five years. Despite this growth, non-alcoholic beer is far from the top-selling beer category globally, with only about 2% of the market share according to CNBC. Lager, with its 92% market share, remains the leader. Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — Maximize saving for your retirement and cut down on taxes: . Non-alcoholic beverages have been gaining popularity as consumers cut back on their alcohol consumption, says IWSR. Millennials and Gen Z are the largest groups of non-alcoholic beverage consumers, and are largely responsible for the push for brewers to invest in zero-proof alternatives. With companies like NCSolutions reporting that 49% of Americans are trying to drink less in 2025, and 58% of Americans are planning to try non-alcoholic beverages this year, major beer brands are cluing in and rolling out alcohol-free versions of their classic products. Guinness, Heineken, and Budweiser have all introduced zero-proof options within the last five years. Several brands with only non-alcoholic offerings have also sprung up recently. Athletic Brewing, which was founded in 2018, is now the top-selling non-alcoholic beer brand in the U.S., CNBC reports. The upstart holds 17% of the category's volume share, edging out Bud Zero and Heineken's 0.0 version. Just three years earlier, Athletic held only a 4% share of the sector. Trending: Invest where it hurts — and help millions heal:. As is true with many other branches of the beverage market, no-alcohol beer has experienced a rash of celebrity-backed brands flooding the shelves. Actor Tom Holland launched Bero in 2024, retired NBA player Dwyane Wade helped get Bud Zero off the ground in 2020, and actor Dax Shepherd created Ted Segers in 2023. Despite projections from Meticulous Research that the global non-alcoholic beer market will reach $34.97 billion by 2032, IWSR says there are still a number of barriers the market must overcome in order to reach that growth potential. Specifically, availability, price, and taste have the ability to affect market value. "Boomers' expectations for lower prices conflict with the higher production costs of most no-alcohol products," the report says. Read Next: Image: Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? APPLE (AAPL): Free Stock Analysis Report TESLA (TSLA): Free Stock Analysis Report This article Non-Alcoholic Beer Sales Up 9% In 2024, Experts Predict It Will Be The Second-Largest Beer Category Worldwide In 2025 originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved.
Fast Company
4 days ago
- Business
- Fast Company
Modelo's new NA beer might have the best logo of the year
The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 million), Busch ($37.08 million), and Corona ($28.6 million). As Beverage Industry reports, 0% beer is predicted to continue growing by double digits this year, so it comes as no surprise that Modelo—which overtook Bud Light as the U.S.'s leading beer in 2023—is getting into the game. What does come as a surprise is the logo of its new alcohol-free beer. Some brands, like Heineken, simply made a few tweaks and added a '0.0.' Others, like Budweiser, stripped the can of color (conceptually fun!) and added a 'Zero.' But none of them were as perfectly primed to go NA as Modelo. The brand's new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention by the design gods, perhaps not unlike the FedEx arrow. And that's likely why there was no debate when Gut Design presented the work to Modelo. It was an instant 'go.' 'You cannot unsee that, right?' says Murilo Melo, Gut's global head of design. 'They said . . . we don't have to see anything else. It was kind of a magic moment.' Model0% Around six months ago, Modelo brought the Gut agency on to oversee the strategy and branding of what would become Model0% Dorada and Model0% Negra, which just launched in Mexico. The company was focused on creating a nonalcoholic beer that tasted like beer—or, rather, a nonalcoholic Modelo that tasted like Modelo, which the brand says it achieved via a proprietary yeast formula. When it came to the branding, Melo says Modelo needed a system that would work across multiple flavors and styles of its beer to prime it for the future. Given the company's success and its 100-plus-year history, 'there was an intention to honor the legacy of the brand,' Melo says. 'So what we tried the most was to preserve the equity and everything the brand already had.' They experimented with various concepts and hooks. But then, in an informal Gut team chat in WhatsApp, someone posted 'Model0%.' 'When we did that, we said, 'Whoa. There's something here.' ' Melo adds that his team has a mantra to keep things simple and powerful ('we always try, but it's quite hard')—and, well, they had stumbled upon a mark that visually signifies a nonalcoholic Modelo that tastes like the regular Modelo fans love. Gut built out a system for the brand that can scale across new NA products, featuring secondary typeface Rauschen B (a funky, unexpected choice), a '0%' label at the top of the bottle sporting the 'o' of the legacy logo, and more. The bottle does away with the lions, banner, and other elements from the original. But look closely at that 'o,' and you'll indeed find some of the parallel line motifs from the full-strength formula. Ultimately, it all yielded that immediate green light from Modelo. 'Everybody was so on board to respect the visual legacy of the beer, and open to something new,' Melo says. 'It was a perfect match.' How often does that happen? 'Less than I would like it to,' he says with a laugh.
