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Born to Win: nubia Neo 3 series named Official Co-Branded Gaming Smartphone for Garena Free Fire
Born to Win: nubia Neo 3 series named Official Co-Branded Gaming Smartphone for Garena Free Fire

Cision Canada

time27-05-2025

  • Entertainment
  • Cision Canada

Born to Win: nubia Neo 3 series named Official Co-Branded Gaming Smartphone for Garena Free Fire

SHENZHEN, China, May 27, 2025 /CNW/ -- nubia, a highly personalized and lifestyle smartphone brand, today announced a global co-branding partnership between nubia Neo 3 series and Garena's hit mobile game Free Fire. nubia Neo 3 series is named Official Co-Branded Gaming Smartphone for Free Fire, bringing together its "Born to Win" and Free Fire's "BOOYAH" spirit to provide an accessible esports-grade gaming experience for everyone. "We are thrilled to partner with Garena Free Fire to deliver a truly elevated mobile gaming experience," said Ni Fei, SVP of ZTE, President of ZTE Mobile Devices. "nubia has always been committed to empowering gamers with cutting-edge technology. This collaboration marks a significant milestone that allows our nubia Neo 3 series to be finely tuned for one of the world's most passionate gaming communities." Unleashing Gaming Excellence Through Free Fire Character Integration nubia Neo 3 series integrates four of Free Fire's most iconic characters Kelly, Hayato, Moco and Wukong, with each model inspired by a specific character. This character-driven design approach extends beyond hardware, offering comprehensive UI customization including themed wallpapers, icons, ringtones, and in-game audio effects. The dedicated Game Space further enhances immersion with real-time touch, lighting effects, and audio feedback. nubia Neo 3 GT 5G, aligned with Kelly, is built for speed. Powered by the T9100 6nm 5G processor running up to 2.7GHz and up to 24GB dynamic RAM, it features a 6.8-inch FHD+ OLED display with 120Hz refresh rate, while an expansive 4083mm² VC liquid cooling system maintains peak performance. Dual shoulder triggers enable millisecond-level touch response, allowing players to act instantly, translating Kelly's swiftness into a tactical advantage on the battlefield. nubia Neo 3 5G reflects Hayato's endurance and discipline. Equipped with a 6,000mAh battery and 33W fast charging, it supports long-lasting gameplay without interruption. Its bold, esports-inspired design echoes Hayato's strength and resolve, embodying the spirit of steady, fearless competition. Capturing Moco's intelligence and futuristic energy, nubia Neo 3 showcases a striking cyber-mecha aesthetic enhanced by RGB lighting accents. Designed to reflect Moco's signature intelligence and futuristic vision, it offers a distinctly high-tech gaming atmosphere. Immersive Gaming Experience with Hardware-Software Enhancement nubia Neo 3 series is engineered for gaming excellence with hardware-software optimization. Each model is equipped with high-refresh 120Hz displays, and Z-axis linear motors for precise touch feedback, enhanced multi-layer cooling system for stability, while NeoTurbo AI Engine intelligently boosts power and stabilizes frame rates during critical gameplay moments. As the only smartphone in its segment equipped with dual gaming shoulder triggers, nubia Neo 3 series provides high sampling rates and rapid response times, enabling players to achieve more precise control of Free Fire characters. Players can fully customize trigger functions to suit their preferred playstyles, such as mapping the left and right shoulder buttons to aiming and shooting actions for faster, more intuitive response. Compared to traditional touchscreen controls, the shoulder triggers significantly reduce finger interference, offering a clearer view and a competitive advantage in survival battles. In addition, AI Game Space 3.0 offers an immersive gaming experience. Within this mode, an AI Trigger Assistant can automatically map the shoulder buttons to on-screen controls. AI Virtual Companion Demi creates interactive in-game experiences. Features like M-Yell and M-Radio for Free Fire MAX make in-game chatting more dynamic. AI Behavioral Learning System further adapts to user habits for smoother, dynamic gameplay. " Born to Win" Spirit Inspires User-Centric Innovation for Versatility nubia Neo 3 series embodies the spirit of "Born to Win", a belief in confident self-expression, fearless competition, and the relentless pursuit of victory. More than a gaming smartphone, it provides an everyday companion for the young generation. It integrates professional-grade gaming capabilities with long battery life, immersive audiovisual experiences, advanced AI features, adapting to a wide range of user needs. Starting in May 2025, the nubia Neo 3 series Free Fire Co-Branded Edition rolled out in Southeast Asia, Latin America, the Middle East, Europe, and other global markets. To celebrate the launch, early buyers will receive Free Fire in-game gift cards, unlocking additional rewards as they step into battle with their new device.

"Born to Win" for Gamers: ZTE unveils nubia Neo 3 series at MWC Barcelona 2025
"Born to Win" for Gamers: ZTE unveils nubia Neo 3 series at MWC Barcelona 2025

Yahoo

time04-03-2025

  • Entertainment
  • Yahoo

"Born to Win" for Gamers: ZTE unveils nubia Neo 3 series at MWC Barcelona 2025

BARCELONA, Spain, March 4, 2025 /CNW/ -- ZTE Corporation ( / a global leading provider of integrated information and communication technology solutions, has unveiled its latest gaming smartphone lineup, the nubia Neo 3 series, at MWC Barcelona 2025. Built around the "Born to Win" philosophy, this series brings professional-grade gaming experiences to everyone, combining ultimate control performance with a bold, gamer-centric design. Redefining Precision and Performance Since its inception, the nubia Neo series has evolved with a focus on innovation, earning a passionate following among gamers worldwide. Its signature gaming shoulder triggers, top-tier performance in its class, and distinctive cyber-mecha aesthetic have set it apart. Now in its third generation, the nubia Neo 3 series introduces three models—nubia Neo 3 GT 5G, nubia Neo 3 5G, and nubia Neo 3 4G—each retaining the gaming DNA of their predecessors while elevating the experience with upgrades like a more responsive linear motor, immersive ambient lighting, a dedicated game space, and an advanced cooling system. Visuals, battery life, and audio performance have also been significantly enhanced. The flagship nubia Neo 3 GT 5G boasts a vibrant OLED display, a large 4083mm² VC cooling system with multi-layer heat dissipation, and improved battery and charging capabilities. Unique in its segment, the series features dual gaming shoulder triggers, these customizable triggers give players precise, esports-level control, making every move count. Integrated AI innovations—including an AI gaming companion, performance engine, game space, photography tools, and voice interaction—further enhance the experience. A standout feature is Demi, an AI virtual companion that evolves beyond traditional assistants, offering intuitive, personalized support for gaming and beyond. nubia Neo 3 GT 5G: The Pinnacle of Gaming Excellence The nubia Neo 3 GT 5G embodies the series' cyber-mecha heritage with sharp lines, dynamic lighting effects, and a futuristic vibe that gamers love. Its 6.8-inch OLED display delivers a 120Hz refresh rate and 2392x1080 resolution for smooth, crystal-clear visuals. Cooling is taken to the next level with the expansive VC system, while a 6000mAh battery with 80W fast charging ensures uninterrupted playtime. The revamped Gaming Space 3.0 offers a pro-level interface and optimization tools, complemented by stereo dual speakers with DTS:X Ultra for immersive audio and a Z-axis linear motor for powerful haptic feedback. Powered by the UNISOC T9100 gaming processor, with up to 24GB dynamic RAM and 256GB storage, the Neo 3 GT 5G handles multitasking and intense gameplay effortlessly. The NeoTurbo performance engine uses AI-driven scene recognition to optimize performance, while smart power-saving tech freezes idle apps to extend battery life. A frame rate stabilization engine ensures consistently smooth visuals, even during marathon sessions. Beyond gaming, the Neo 3 GT 5G excels with a 50MP ultra-clear main camera enhanced by Neovision AI Photography, plus pioneering AI-powered features like real-time call and conversation translation for seamless cross-language communication. Availability The nubia Neo 3 series hits global markets starting late March 2025, with the 5G variant priced from €249 and the GT variant from €299. With its blend of precision control, stunning design, and innovative features, the nubia Neo 3 series is poised to deliver truly immersive gaming control and unprecedented performance for everyone. For more information, please visit the ZTE booth (3F30, Hall 3, Fira Gran Via) at MWC Barcelona 2025 or explore: MEDIA INQUIRIES:ZTE CorporationCommunicationsEmail: View original content to download multimedia: SOURCE ZTE Corporation View original content to download multimedia:

ZTE champions 'AI for All' strategy across terminal devices at MWC Barcelona 2025
ZTE champions 'AI for All' strategy across terminal devices at MWC Barcelona 2025

Associated Press

time04-03-2025

  • Business
  • Associated Press

ZTE champions 'AI for All' strategy across terminal devices at MWC Barcelona 2025

BARCELONA, Spain, March 3, 2025 /PRNewswire/ -- ZTE Corporation ( / a global leading provider of integrated information and communication technology solutions, has unveiled its expanded AI smartphone lineup under its 'AI for All' product strategy. This includes the revolutionary true full-screen flagship smartphone nubia Z70 Ultra, the gaming-centric nubia Neo 3 series embracing the 'Born to Win' concept, the photography-centric nubia Focus 2 series. The lineup also features more innovative devices that cater to gaming, photography, fashion and music enthusiasts. Additionally, ZTE showcased a lineup of World No.1 FWA & MBB solutions powered by AI, 5G-Advanced and Wi-Fi 7, demonstrating its global leadership with the No.1 market share for four consecutive years, according to the latest TSR report. A Bold Vision for 'AI for All' through Strategic Global Partnerships ZTE is committed to creating a Full-Scenario Intelligent Ecosystem with AI-driven multi-modal interactions and a full range of AI devices, connecting person, vehicle, and home ecosystems to ensure that every consumer can benefit from the efficiency, emotional resonance, and enhanced functional values brought by AI. In the AI era, smartphones are evolving into a comprehensive intelligent platform that seamlessly integrates connectivity, interaction, services, and entertainment. 'In cooperation with our global partners, we are committed to integrating world-leading AI capabilities under our AI OS framework,' said Ni Fei, SVP of ZTE, President of ZTE Mobile Devices. 'By seamlessly connecting multi-modal architectures with advanced AI LLMs, we are transforming how users interact with smartphones. In overseas market, ZTE accelerates AI transformation with Google. All new nubia products will integrate Gemini, Google's most capable AI model, combined with Google Cloud's scalable, secure, and high-performance infrastructure.' A special addition to ZTE's AI ecosystem is its first-ever AI earphones nubia LiveFlip, designed for tasks like Knowledge Q&A, AI Travel & Ticket Booking, Real-Time AI Translate and more. Beyond functional enhancements, it offers companionship and emotional resonance through voice chat centered on AI smartphones, which makes AI smartphones that listen, understand, and care for users. nubia Takes the World by Storm with a Focus on Gaming and Photography Since expanding globally in 2024, ZTE has witnessed the overseas smartphone shipment surge by over 60%, marking notable market share gains across key regions such as Latin America, Southeast Asia, Africa, and Europe. nubia is accelerating its global expansion with AI-driven devices offerings, especially fueled by its gaming-centric and photography-centric product portfolio, as well as elevated product tiers, expansive sales channels, enriched ecosystem, and strengthened localized marketing efforts. All of this is happening while fostering the 'Be yourself' brand mindset. nubia is now present in more than 30 countries and regions. The nubia Neo series, developed with esports enthusiasts in mind, is designed to deliver exceptional gaming experiences for everyone, powered by cutting-edge AI features like AI Companion Demi, AI Performance Engine NeoTurbo, new AI Game Space, AI Translate and AI Photography. It also boasts comprehensive hardware upgrades, such as unique dual gaming shoulder triggers, a 6000mAh large battery, and a dynamic esports design. Embracing the mission to empower gamers with the motto 'Born to Win', the nubia Neo 3 series perfectly suited for the new generation of self-fulfillment. nubia Z70 Ultra redefines smartphone photography with its revolutionary 1.5K true full-screen display and AI-driven photography enhancements. Featuring Neovision AI Photography system, this flagship offers unparalleled imaging performance for professional and casual photographers alike. Powered by Snapdragon® 8 Elite Mobile Platform, a 6150mAh battery, and IP68/IP69 dustproof and waterproof ratings, it ensures an extraordinary user experience. nubia Neo 3 GT 5G starts at €299, while nubia Neo 3 5G is priced from €249. ZTE also introduces nubia Flip 2 5G, priced from €699, featuring a more durable hinge, a larger 3-inch external display, improved imaging capabilities, and extraordinary AI features such as AI Calling Translate, AI Conversation Translate, AI Wallpaper Generator, and the upcoming AI Pets. Product prices may vary based on specifications and regional markets. These products will be available worldwide, catering to the diverse needs of global consumers.

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