Latest news with #nudify


The Independent
2 days ago
- Entertainment
- The Independent
Meta sues deepfake ‘nudify' app which uses AI to remove clothing from photos
Meta is suing a Chinese app maker that uses artificial intelligence to take images of clothed people and turn them into nudes. "CrushAI" — the company behind the app used to make the deepfake nudes — is operated by Joy Timeline HK Limited. Meta filed a lawsuit against the company in Hong Kong to ban it from advertising its services on Meta platforms, CBS News reports. "This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it," Meta said in a statement. "We'll continue to take necessary steps — which could include legal action — against those who abuse our platforms like this." According to the lawsuit, Joy Timeline made "multiple attempts" to try to get around Meta's ad review process. Joy Timeline's app isn't the first app of its kind and previous apps that promise to make clothed photos into nudes have actually managed to bypass ad filters on major social media platforms — including Meta — in order to hawk their software. The company said that the "nudify" apps have devised various ways of skirting past the ad filter, including by using inoffensive imagery to try to fly under the radar. "We've worked with external experts and our own specialist teams to expand the list of safety-related terms, phrases and emojis that our systems are trained to detect with these ads," Meta said in a statement. Alexios Mantzarlis, the author of the Faked Up blog, told the BBC there had been "at least 10,000 ads" promoting nudify apps on Meta's Facebook and Instagram platforms. "Even as [Meta] was making this announcement, I was able to find a dozen ads by CrushAI live on the platform and a hundred more from other 'nudifiers'," he told the broadcaster. "This abuse vector requires continued monitoring from researchers and the media to keep platforms accountable and curtail the reach of these noxious tools." The threat of the software is that anyone could feasibly take a photo and, without the photo subject's consent, turn it into a fake nude. Meta said that it bans "non-consensual intimate imagery" on its platforms, and previously told CBS News that it removes any ads on its platforms for "nudify" apps. On Thursday, Meta said it would work with the Tech Coalition's Lantern Program — aimed at tracking sites that break child safety rules — to share information with other tech companies about apps, sites, or companies that violate its policies.


South China Morning Post
2 days ago
- Business
- South China Morning Post
Meta sues Hong Kong firm over AI app making non-consensual explicit images
Meta Platforms is taking a Hong Kong company to court for allegedly using its social media accounts to promote an app that uses artificial intelligence to generate sexually explicit images of people without their consent. In a statement released on its website on Thursday, the American multinational technology company said it had filed a lawsuit in Hong Kong against Joy Timeline HK Limited to prevent the latter from advertising CrushAI apps on Meta's platforms. The app in question allows people to use AI software to create nude or sexually explicit images of people without their consent, the company said. Meta alleged that the Hong Kong company had repeatedly tried to circumvent the tech giant's ad review processes and continued to show content promoting the app after it was removed for breaking Meta's rules. The techniques allegedly used in attempts to get past the review procedures included disguising the adverts' content or their landing page, according to Meta. The lawsuit is part of Meta's efforts to crack down on 'nudify' apps.


BBC News
3 days ago
- Business
- BBC News
Meta sues app-maker as part of crack down on 'nudifying'
Meta has taken legal action against a company which ran ads on its platforms promoting so-called "nudify" apps, which typically using artificial intelligence (AI) to create fake nude images of people without their has sued the firm behind CrushAI apps to stop it posting ads altogether, following a cat-and-mouse battle to remove them over a series of January, the blog FakedUp found 8,010 instances of ads from CrushAI promoting nudifying aps on Meta's Facebook and Instagram platforms."This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it," Meta said in a blog post. "We'll continue to take the necessary steps - which could include legal action - against those who abuse our platforms like this."The growth of generative AI has led to a surge in "nudifying" apps in recent has become such a pervasive issue that in April the children's commission for England called on the government to introduce legislation to ban them is illegal to create or possess AI-generated sexual content featuring children. Deepfakes and scams Meta said it had also made another change recently in a bid to deal with the wider problem of "nudify" apps online, by sharing information with other tech firms."Since we started sharing this information at the end of March, we've provided more than 3,800 unique URLs to participating tech companies," it said. The firm accepted it had an issue with companies avoiding its rules to deploy adverts without its knowledge, such as creating new domain names to replace banned said it had developed new technology designed to identify such ads, even if they didn't include apps are just the latest example of AI being used to create problematic content on social media concern is the use of AI to create deepfakes - highly realistic images or videos of celebrities - to scam or mislead June Meta's Oversight Board criticised a decision to leave up a Facebook post showing an AI-manipulated video of a person who appeared to be Brazilian football legend Ronaldo Nazá has previously attempted to combat scammers who fraudulently use celebrities in adverts by the use of facial recognition also requires political advertisers to declare the use of AI, because of fears around the impact of deepfakes on elections. Sign up for our Tech Decoded newsletter to follow the world's top tech stories and trends. Outside the UK? Sign up here.