Latest news with #nzbizbuysell.co.nz
Scoop
11 hours ago
- Business
- Scoop
Marketing Mistakes That Cost Business Sellers Big
When selling a business visibility adds value, and cutting corners on marketing could cost you thousands at the negotiation table. In a competitive market, v isibility is the key to securing strong offers and a timely sale. Too many sales campaigns rely on minimal, low-budget advertising that fails to reach serious buyers. 'When it comes to selling a business, marketing isn't where you should be cutting costs,' says Richard O'Brien from Business for Sale listing platform a specialist in business sales and strategy. 'Sellers need to understand that low budget often means low exposure – and that affects the interest and sale price.' The most successful business sales are driven by active, multi-channel marketing – including advertising on all the key business for sale websites, direct outreach to current and qualified buyer databases, industry-specific promotions, and social media campaigns. It's a strategic effort designed to fish in all the big buyer pools to capture quality leads and generate meaningful competition for the business. 'In today's market, you have to go beyond posting a couple of basic listings,' says O'Brien. ' Business buyers are usually found via the top online platforms, on investor and buyer databases and networks, and in industry-specific circles. 'It pays to be visible in the key areas to have the best chance at a premium sale.' Unfortunately, too many sellers, and even some brokers, fall into the trap of low-budget marketing, which often leads to low exposure and limited buyer interest. For the best result when selling a business, allocate a worthy marketing budget, get the visibility and have a marketing plan that will target your most likely buyer. A well-constructed ad and proactive campaign, managed like a product launch, will attract more inquiries, better buyers, and a stronger final price. 'Good marketing pays for itself by delivering real buyer engagement.' Whether selling independently or through a broker, investing in smart, targeted, strategic marketing is one of the best ways to maximise value and speed up the sale. With the right exposure, sellers don't just find a buyer – they find the right buyer.
Scoop
27-05-2025
- Business
- Scoop
How To Launch A Startup Business
Press Release – NZBizBuySell Starting a business is exciting, but it requires diligence, perseverance, and resilience. By following these fundamental steps, entrepreneurs can lay a solid foundation for their ventures and unlock their full potential in the world of business. Launching your own business is a thrilling prospect filled with promise and potential. However, navigating the intricacies of entrepreneurship demands careful planning and strategic execution. It's important to ensure you aren't one of the many start-up businesses that fails to make their second birthday. Whether you're a budding entrepreneur or a seasoned professional embarking on a new venture, here are five crucial steps to help you successfully kickstart your entrepreneurial journey: 1. Concept Refinement: Every successful business begins with a compelling idea that meets a market need. Begin by refining your concept to ensure its viability and make sure it aligns with your interests. Ask critical questions such as 'Why will people buy this?' and conduct market tests to validate your idea's potential. 2. Market Research: Thoroughly understanding your target audience, industry trends, and competitors is paramount. Conduct comprehensive market research to glean insights. Identify opportunities for innovation and differentiation. Analyse your competitors – this allows you to carve out a unique offering in the market. 3. Business Planning: Develop a well-crafted business plan that serves as a roadmap for your venture. Outline your objectives, target market, financial projections, and operational strategies to provide clarity and direction. A robust business plan also serves as a valuable tool for attracting investors and securing financing. 4. Legal Structure Selection: Choose the appropriate legal structure for your business to define ownership, liability, and taxation. Options include Sole Trader, Partnership, or Limited Liability Company, each with its own advantages and considerations. Consult legal experts to ensure compliance with regulatory requirements. 5. Financial Management: Establishing sound financial management practices is crucial for long-term success. Develop a budget, open a business bank account, and implement accounting systems to track income, expenses, and cash flow effectively. Explore funding options and manage risks by investing in appropriate insurance. 'Aspiring entrepreneurs must approach starting a business with meticulous planning and unwavering dedication,' says Richard O'Brien, Director of Business for Sale listing platform 'By following these key steps and leveraging available resources, entrepreneurs can navigate the complexities of entrepreneurship with confidence and set their businesses on the path to success.' 'An often preferred and less risky path is to buy an existing business ' says O'Brien. 'Here the hard work has usually been done, the product or service has been proven and the business has established customers and cashflow' Starting a business is exciting, but it requires diligence, perseverance, and resilience. By following these fundamental steps, entrepreneurs can lay a solid foundation for their ventures and unlock their full potential in the world of business.
Scoop
26-05-2025
- Business
- Scoop
How To Launch A Startup Business
Launching your own business is a thrilling prospect filled with promise and potential. However, navigating the intricacies of entrepreneurship demands careful planning and strategic execution. It's important to ensure you aren't one of the many start-up businesses that fails to make their second birthday. Whether you're a budding entrepreneur or a seasoned professional embarking on a new venture, here are five crucial steps to help you successfully kickstart your entrepreneurial journey: 1. Concept Refinement: Every successful business begins with a compelling idea that meets a market need. Begin by refining your concept to ensure its viability and make sure it aligns with your interests. Ask critical questions such as "Why will people buy this?" and conduct market tests to validate your idea's potential. 2. Market Research: Thoroughly understanding your target audience, industry trends, and competitors is paramount. Conduct comprehensive market research to glean insights. Identify opportunities for innovation and differentiation. Analyse your competitors - this allows you to carve out a unique offering in the market. 3. Business Planning: Develop a well-crafted business plan that serves as a roadmap for your venture. Outline your objectives, target market, financial projections, and operational strategies to provide clarity and direction. A robust business plan also serves as a valuable tool for attracting investors and securing financing. 4. Legal Structure Selection: Choose the appropriate legal structure for your business to define ownership, liability, and taxation. Options include Sole Trader, Partnership, or Limited Liability Company, each with its own advantages and considerations. Consult legal experts to ensure compliance with regulatory requirements. 5. Financial Management: Establishing sound financial management practices is crucial for long-term success. Develop a budget, open a business bank account, and implement accounting systems to track income, expenses, and cash flow effectively. Explore funding options and manage risks by investing in appropriate insurance. "Aspiring entrepreneurs must approach starting a business with meticulous planning and unwavering dedication," says Richard O'Brien, Director of Business for Sale listing platform following these key steps and leveraging available resources, entrepreneurs can navigate the complexities of entrepreneurship with confidence and set their businesses on the path to success." 'An often preferred and less risky path is to buy an existing business ' says O'Brien. 'Here the hard work has usually been done, the product or service has been proven and the business has established customers and cashflow' Starting a business is exciting, but it requires diligence, perseverance, and resilience. By following these fundamental steps, entrepreneurs can lay a solid foundation for their ventures and unlock their full potential in the world of business.
