Latest news with #oatmilk
The Sun
12 hours ago
- Business
- The Sun
Home Bargains' high-end £35 shampoo is scanning for £4.99 – it banishes brassiness, boosts shine & leaves gorgeous scent
HOME Bargains has reduced the price of one of its high-end shampoos to just $4.99. The product's recommended retail price is £35.50, meaning it has been given an 86 per cent discount from the store. The Pureology Color Fanatic Top Coat + Tone Purple 200ml hair treatment sold by Home Bargains is described to "refresh blonde hair" and "enhance shine". It is a shampoo that is said can be used for up to eight washes, and can be bought from the discount retailer with a more than £30 saving. On the product description, it is described to be used for "banishing brassiness and boosting shine with nourishing oat milk and camellia oil, all while leaving a gorgeous floral-wood scent". Additionally, it includes: "A high-gloss purple top coat that neutralises brassy yellow tones and restores softness and shine for up to 8 washes, this purple top coat neutralises yellow hues and tones out unwanted brassiness. "Get smooth, reflective strands with long-lasting results." Formulated with oat milk and camellia oil, the shampoo is said to contain UV filters, sunflower seed, and vitamin E, which helps to "combat colour-depleting oxidative stressors". Features like helping condition, enhance softness and boost shine in hair are also outlined. On top of that, the rose and floral ginger mix with Cedarwood are said to provide a unique and indulgent scent that is long-lasting when used. Other ingredients in the shampoo include Kernel Extract, Sodium Chloride, Citric Acid, Coconut Oil, Tartaric Acid, Parfum and Fragrance, amongst others. It is the not the only hair product that is being sold by Home Bargains for less than £5. The high street giant was revealed to be selling its Glossie millionaire mist for just £3.99 in April. Described as a "great dupe" by customers, the mist was a cheaper version of products going at £25 intended to infuse hair with keratin and give it bounce through healthier strands. Beauty fans were also excited by Home Bargains' discount on luxury hair product Nioxin, that was put on sale for almost 90 per cent less than its usual price. It was also on sale in April for just £2.99, from other retailers selling for £24.
Telegraph
14-05-2025
- Business
- Telegraph
Sorry vegans, good old-fashioned milk is back
When Oatly, the Swedish oat milk company, launched on the stock market in 2021, it was the herald of a new non-dairy dawn. Shares began trading at $22.20 per cent over their listing price, valuing the company – briefly – at $15 billion. The company had celebrity cheerleaders, including Oprah Winfrey and Jay-Z. It advertised during the Super Bowl. There had already been signs of what was coming: in 2018, baristas up and down the UK were left twirling their moustaches in frustration at an oat-milk shortage. We presume the boring old dairy cows and their milkers watched their Nasdaq trackers with envy and deepening gloom, the hand-weavers of the nouvelle oat cuisine. How times change. Oatly's advertising today comes with more than a whiff of lacto-free desperation. 'I love Oatly in coffee if I don't know it's Oatly,' pleads one advert I've seen on Tubes and buses. In another promotion the company has given away thousands of flat whites through the coffee shop Grind. I am disappointed, not because I like the stuff – I find oat milk gives everything a sweet, nutty aftertaste – but because I had admired its holier-than-thou branding. More than other alternative milks, oat milks – and Oatly in particular – were always marketed as archly superior ambassadors from a future in which the world had given up its cow-loving ways. 'You'll join us one day,' they seemed to say. The change of tone to 'begging for mercy' reflects a business that has spent years in decline. The value has fallen more than 97 per cent since its peak after the IPO. Oatly has been buffeted by slowing sales, production problems and increased competition. (They, too, are becoming more eccentric. Minor Figures, the London-based rival, has just launched something called HYPER OAT, which it describes as a 'colourful, functional, flavour-forward collection'. I had no idea what this meant. On closer inspection these are drinks infused with, in the case of the Berry version, calcium and protein. Do you know which other type of milk is rich in protein and calcium?) Having once been the hip alternative to cow's milk, or at least the one they told us baristas preferred – something to do with how the milk frothed – Oatly, and oat milk more generally, has become the incumbent. It is a nightmarish pedestal for any company trading in cool to sit upon, and its story will no doubt be taught as a cautionary tale for businesses on a similar trajectory. Oat milk makers may find a drop of consolation in the fact that the total oat milk market continues to grow. But it is slower than they hoped. And a large enemy has arisen from slumber. The usual joke is that it is young people who take their coffee order like their romantic partners: complicated, skinny, weak and vegan-friendly. But research shows that that most unglamorous of products, cow's milk, is enjoying a renaissance. Sales of whole milk in the US rose 3.2 per cent last year, only the second increase since the 1970s. Younger customers are wary of processed foods and high prices, and keen on fats and proteins. Put down the oat milk Grandad, it's not 2019. Investors will not be so quick to bet against the cow next time. In a coffee shop you are never far from a herd mentality.
