27-05-2025
Diesel and Tom of Finland Return With Fourth Annual Pride Collaboration
Ahead ofPride Month,Glenn Martens'Dieselhas reunited with theTom of FinlandFoundation to create an artful capsule collection for the fourth consecutive year. Like its predecessors, the latest iteration of the collaboration is specially designed to celebrate LGBTQ+ voices, featuring a range of expressive pieces that reflect the Foundation's more than 40 years of preserving queer artwork.
This year, the honorary capsule highlights some of Tom's best works. The 20th-century homoerotic artist's celebrated canvases—many of which depict sailors, cops, and handymen cruising in leather bars—land on a variety of T-shirts, underwear, jockstraps, and phone cases. Additionally, photographs from Tom of Finland's parties from 1990 to 2005 appear on a line of hoodies, T-shirts, sweatpants, and more.
For the accompanying campaign, Diesel and Tom of Finland cast models straight off Grindr and asked them to pose for a series of simple home shots wearing looks from the line, lensed by Bruce LaBruce. The result is a campy mix of photographs that would likely bode well on the gay dating app where the brand found its muses.
The fourth annual Diesel x Tom of Finland pride collection is now available to shoponlineand in Diesel stores. Prices range from $50 USD to $375 USD. Explore the lineup in the gallery above.
