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National Post

Meet a Canadian organic beauty brand with a less-is-more philosophy

Toronto-based skincare brand Hello Joyous was created with a less-is-more approach. Article content Founded by holistic nutritionist Joy McCarthy and her husband, Walker, their mission is to offer everyday organic beauty options that are as 'effective as they are feel-good.' Article content We caught up with co-founder Joy to learn more. Article content Article content A: Hello Joyous is where holistic wellness meets high-performance beauty. We are a Canadian organic beauty brand with a less-is-more philosophy when it comes to skin and hair care. Our formulas are made with concentrated organic botanicals — no water, no fillers, no junk — just the good stuff your skin and hair actually need Article content Article content We have deep roots in holistic wellness. We aren't just another skin-care/hair-care brand because Hello Joyous was born from a true passion for holistic health. Founded by a holistic nutritionist, every product is thoughtfully created with wellness in mind, not just beauty. It's wellness you can feel and see. Article content At the core, Hello Joyous is about inspiring and empowering people to live toxin-free, joyful lives. That joy isn't just in the name — it's infused into everything from the product experience to the community vibe. Our brand genuinely cares about our customers and the planet. Article content Article content All products are made locally in Toronto with premium, ethically sourced ingredients. They're certified organic, vegan, and made in small batches — meaning they're fresh, sustainable and crafted with joy. Article content Article content We take great pride in creating a joyful experience from start to finish. From our beautifully designed packaging to that feeling of delight when you unbox a Hello Joyous product, everything is curated to spark joy! It's about self-care that feels good on every level, inside and out. Article content Article content Q: Is there a 'hero' product in the range? Article content A: Our Hella Hydrating Serum is our bestselling product, and for good reason. It's powered by a mighty duo of just two ingredients: cold-pressed organic rosehip oil, which brightens and deeply moisturizes, and hyaluronic acid, which hydrates and plumps the skin, helping to smooth fine lines and leave you with a 'hella' glow. Article content We also recently launched Happy Hair Drops, and it's quickly becoming a customer favourite. Think of it as skincare for your scalp and nourishment for your hair. This nutrient-rich organic serum feeds your hair from root to tip. We've heard from so many happy customers who say it's transformed the texture and shine of their hair, and even helped soothe dry, itchy scalps! Article content